Innovid Unveils Innovid Atom, the Next Evolution of the End-to-End Platform

Innovid today unveiled the next phase of its end-to-end video platform, Atom, as a truly open video ad serving platform that allows brands and agencies to combine Innovid's market-leading video capabilities with other preferred third-party technologies to create, deliver, optimize and measure advanced video on any screen. The foundation of this release is the state-of-the-art open architecture on which new devices and third-party technologies will be integrated and reporting and data modules will be built.

Consumption of video across devices is growing dramatically, as is the level of complexity in running cross-device video ad campaigns. There are countless technological aspects, vendors and offerings that must be considered and implemented – audience measurement and targeting data sources, ...more

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