Facebook Selects Innovid to Deliver Advanced Video Advertising via Atlas

NEW YORK, Sept. 30, 2014 /PRNewswire/ -- Innovid, the global leader in advanced video advertising, today announced it is a video ad technology platform provider for Facebook's advertising platform, Atlas. Innovid will help Atlas clients deliver interactive and personalized video ads, as well as report a myriad of metrics across smartphones, desktop, tablets and connected TVs. These unique video metrics such as awareness, engagement, time earned, completion rate and so on, help clients understand video ad performance in order to better cater to their consumers.

The Atlas platform has been updated to meet today's complex video advertising needs such as the ability to reach multiple devices with a single campaign, provide cutting-edge interactive technology and integrate with ...more

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