Innovid Awarded ‘Best Ad Product Innovation’ in the 2013 ASPY Awards
iMedia recognized Innovid's Video Ad Server technology's ability to to seamlessly deliver immersive video anywhere
NEW YORK, May 14, 2013 /PRNewswire/ -- Innovid, the technology platform delivering immersive video advertising anywhere, announced that it has been named as a 2013 ASPY Awards winner in the 'Best Ad Product ...more
ASPY Awards Honor BuzzFeed, Google, and More
The digital agency community honored some of its favorite service providers during the 10th Annual ASPY Awards ceremony Tuesday, May 7, at the iMedia Agency Summit in Austin.
The ASPY Awards are organized by a group of senior digital agency executives who first met a dozen years ago ...more
Shelly Palmer Podcast with Zvika Netter
Shelly Palmer Digital Leadership Podcast Episode #34 – Zvika Netter, CEO & Co-Founder of Innovid
Zvika Netter is the CEO and co-founder of Innovid, which provides marketers the tools they need to create, deliver and measure video campaigns in any format on any platform, and has ...more
New IAB Ad Specs Bode Well For Monetization of OTT TV
By Fred Dawson
April 8, 2013 – The emergence of a consensus-driven interactive video advertising framework suited to monetizing high-value TV-quality entertainment in the OTT domain seems much closer at hand than it was just a few months ago.
Working through the auspices of the Interactive Advertising ...more
TubeMogul Launches IAB Digital Video Rising Stars Ad Units
Powered by Innovid, the new formats expand what is possible in programmatic branding.
TubeMogul today announced that it supports all five of the Interactive Advertising Bureau (IAB’s) Digital Video Rising Stars.
In February, the IAB unveiled the winners of its Digital Video Rising Stars ...more
Online Video Advertising: What Works and What Fails
2013 looks to be a strong year in online video advertising, with interactivity and targeting as the keys to success. But be careful, because one size does not fit all.
Interactivity is, perhaps more than anything else, what makes the web different from TV, radio, and print. Yet ...more
Innovid to Unveil Performance Metrics for Interactive Video Advertisements in Entertainment
Innovid will host a half-day event at the Mondrian Los Angeles to analyze the effectiveness of interactive video ads in entertainment campaigns from 2012
What: The entertainment industry often leverages interactive video ads to promote movies and TV shows, and increase audience engagement. However, performance metrics that tell ...more
Imagining the Interactive Land Just Beyond ‘Oz”
According to industry reports, “Oz the Great and Powerful” prequel has been just that. Its box office grosses topped all others for two weeks until it fell, but just to third, this past weekend.
In the online advertising business, “Oz” has another distinction. ...more
Ad Or Content: Why Are Advertisers Asking This Question?
There’s been a lot of buzz across the digital blogosphere touting the growth and benefits of branded entertainment, as advertisers transition from selling a product to producing their own content around the product. Some brands are shifting from the 15- to 30-second preroll to placements that are ...more
TubeMogul Brings Interactivity, Scale and Transparency to Smartphone and Tablet Video Advertising R
Emeryville, CA (PRWEB) March 06, 2013
TubeMogul, the leader in programmatic branding, announced the launch of real-time buying of smartphone and tablet interactive video advertising today, marking the first time that the formats are available for global, centralized buying through real-time bidding. In particular, TubeMogul’s focus in ...more
Innovid Raises $11 Million Series C Round To Expand to New Devices
Innovid has raised an $11 million series C round from exiting investors Sequioa Capital, Genesis Partners and T-Ventures, along with new investor Vintage Investment Partners. With the new round, the company has raised $27.6 million to date. Innovid CEO and co-founder Zvika Netter told me the company experienced a very strong ...more
Innovid grabs $11M from Sequoia & others to deliver video advertising anywhere
Video advertising startup Innovid has raised $11 million in its third round of funding, cash that will help perfect its service of moving video ads to any screen.
Ad-Technology Company Innovid Raises $11 Million
The company's handiwork can be seen on the websites of all the major TV networks, says CEO Zvika Netter.
Video-advertising technology company Innovid has raised $11 million in a Series C funding round that included money from existing investors and one new one, the company ...more
Innovid Raises $11M More From Sequoia And Others To Make Interactive Video Ads Truly Multiplatform
Online video is growing, and with it so are online video ads. There’s just one problem — the marketplace for serving ads, especially interactive video ads, is extremely fragmented. Due to the large number of devices on the market, each with different ad-serving capabilities, reaching them all ...more
Innovid Secures $11M in Series C Funding from Sequoia and Vintage Venture Partners
Latest funding positions Innovid to continue global growth and further expand its video advertising platform into new screens such as gaming consoles, connected TV, VOD and broadcast TV
NEW YORK, March 6, 2013 /PRNewswire/ -- Innovid, the technology platform delivering immersive video advertising anywhere, today announced that ...more
Crackle Unveils cRoll
FIRST INTERACTIVE AD UNIT TO CROSS ALL PLATFORMS
CULVER CITY, Calif., March 5, 2013
CULVER CITY, Calif., March 5, 2013 /PRNewswire/ -- Crackle, Sony Pictures Television's multi-platform entertainment network, announced today that, together with innovative video advertising technology platform Innovid, they are launching cRoll. cRoll ...more
Innovid Wins IAB Digital Video Rising Stars, Already Supports All Winning Ad Formats
Innovid will work with Yahoo! to create final specifications for their winning Extender co-submission, and will join selected winners for other format working groups
New York, NY. — February 25, 2013 — Today, Innovid, the technology platform delivering immersive video advertising anywhere, announced that it was selected ...more
Innovid Touts Positive Effects of Interactive Pre-Roll
Advertisers that use interactive elements in their pre-roll benefit from higher engagement and completion rates, compared to advertisers who use simpler unadorned pre-roll, says a new report from Innovid. And interactive ads get viewers to hang around longer.
In a press release, Zvika Netter, CEO of ...more
Innovid Releases The First Interactive Video Benchmarks Report
Interactive Formats Captivate Consumers, Boost Time Spent on Each Impression by 70%
NEW YORK, Feb. 5, 2013 /PRNewswire/ -- Innovid, the technology platform delivering immersive video advertising anywhere, today released its Interactive Video Advertising Benchmarks: Q4 2012. The Benchmark provides advertisers with the only comparative report in the industry ...more
Innovid Wins Best in Online Media: Video at Creative Media Awards for Madagascar 3
The Creative Media Awards is the only awards competition that honors creativity in the media industry. We value the idea that drove the campaign along with the execution of the idea. We believe that media--the process of buying, planning and strategy--is every bit as creative as depicting ...more
Innovid’s Advanced Video Ad Server Achieves Media Rating Council Accreditation
MRC accreditation confirms Innovid's impression counts adheres to industry-accepted standards for digital media measurement of both digital video and display ads
NEW YORK, Jan. 24, 2013 /PRNewswire via COMTEX/ -- Innovid, the technology platform delivering immersive video advertising anywhere, today announces the receipt of accreditation by ...more
Flingo Partners With Innovid To Make Interactive Smart TV Ads A Reality
Prior to CES, Flingo introduced its Samba platform, which allows users to connect their TV and mobile devices through its proprietary automatic content recognition (ACR) technology. Now it’s using the platform to enable more interactive advertising, through a partnership with Innovid.
Flingo’s Samba ...more
Innovid Wins Best Video Technology at Digiday Video Awards
The DVAs - The 2012 Digiday Video Awards honors overall excellence and breakthrough achievement in video media, marketing and advertising. The DVAs are presented by Digiday, the host of the Digiday Video conference which includes hundreds of leading video media and marketing experts, journalists, insiders, brand execs, publishers, and mobile ...more
Innovid Sees Five Times Growth in Interactive Ads
Interactive features in digital video ads should grow tremendously in the next year, based on the expontential rise in ad campaigns using them over the last several months, says Zvika Netter, CEO and co-founder of Innovid, a digital video and ad serving technology company, during an interview with Beet ...more
Video And Display Ads Have Nothing In Common: So Why Are They Sold The Same Way?
The print ad industry played an important role in shaping what we know today as display advertising. Now it is TV’s turn to set the tone for online video. Much has been said about the technical differences between video and display, but few have addressed ...more
Adjust Your Set — and Your Expectations — Says TV of Tomorrow
One-day connected TV and second screen conference hits New York City, bringing a look at tomorrow's viewing.
The TV of Tomorrow (TVOT) show hit New York City today for a one-day intensive event, as compared to the multi-day TVOT events held in San Francisco, ...more
Fox One Stop Media Elevates Its Digital Offering With Launch of Interactive Video Pre-Roll Ads
Available to advertisers in SE Asia and Middle East exclusively through FOX One Stop Media, this product joins .FOX’s portfolio of video products for online advertising
Asia Pacific, November 29, 2012 – FOX One Stop Media (FOSM), FOX International Channels’ (FIC) integrated ...more
OneScreen Integrates With Innovid to Enhance Audience Engagement in Online Video Campaigns
Innovid's iRoll® Technology Expands Interactive Video Capability for OneScreen Partners
IRVINE, CA, Oct 03, 2012 (MARKETWIRE via COMTEX) -- OneScreen Inc, the video solutions company known for connecting advertisers with publishers and producers, today announces integration with Innovid, the technology platform ...more
comScore validated Campaign Essentials™ (vCE) Breaks New Multi-Platform Ground
comScore vCE for Video Can Now Include Viewability in Addition to Audience Validation for Online Video Market, Improving Cross-Media Integration with TV
RESTON, VA, October 1, 2012 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the global introduction of ...more
Innovid Launches First Ever Interactive Video Advertising Solution for Multi-Screen
BrightRoll becomes first to integrate, enabling uniform execution of iRoll formats on any device
NEW YORK, Sept. 19, 2012 -- Innovid, the technology platform delivering immersive video advertising anywhere, today announced the adoption of its interactive mobile solutions by BrightRoll, the world's largest provider of ...more
Nielsen Online Campaign Ratings Expands Footprint Across 15 Online Ad Platforms
New York, NY – September 19, 2012 – Nielsen, a global provider of information and insights into what consumers watch and buy, today announced an expansive business and thought leadership initiative with more than a dozen of the industry’s leading online ad platforms. The Nielsen Online Campaign RatingsTM initiative ...more
Innovid Integrates comScore validated Campaign Essentials into Video Platform to Deliver Cross-Media
Integration of comScore vCE Enhances Innovid’s Analytics to Capture Ad Viewability and Audience Reporting
NEW YORK, September 13, 2012 — Innovid, the technology platform delivering immersive video advertising, anywhere, today announced a collaboration with comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, to integrate ...more
TubeMogul and Innovid Partner to Streamline Offerings to Video Advertisers
Innovid’s interactive video ad engagement metrics are now built into TubeMogul’s media buying platform, giving marketers a single dashboard for campaign-wide measurement and optimization.
TubeMogul, the largest real-time media buying platform for digital video advertising, announced a partnership today with Innovid, ...more
Adap.tv Adapts to App Mentality with Awesome New App Center for Online Video Ad Buyers
Whetting your APPetite
Adap.tv has been, in my personalized video ad network rankings system, in third place for some time. However, that ranking really just looks at reach and frequency based on comScore monthly Video Metrix numbers. It doesn’t take into account ...more
Innovid Expands Interactive Ad Offering with Self-Service Toolbox
Innovid, the New York-based interactive video ad firm that has set the standard for interactive pre-roll with their iRoll product, has recently expanded their service, enabling individuals and small enterprises to create and publish interactive pre-roll in minutes.
In this video interview, Innovid CEO Zvika Netter explains ...more
Innovid Announces Interactive Video Ad Studio Enhancements – Build an iRoll® Video Ad with Facebook
iRoll® Studio allows the creation of interactive video ads with social media and micro-site functionalities to launch on all sites, all devices quickly and effortlessly.
New York, NY (April 10, 2012) – Innovid, the leading provider of Video Advertising solutions, today announced enhancements to iRoll® Studio ...more
Innovid Enhances iRoll With VAST/VPAID Tag Creation
Innovid, which enables online video advertisers and publishers to add interactive elements such as Facebook, YouTube, Twitter and sharing to their campaigns, is announcing that VAST and VPAID ad tags will now be auto-created within its iRoll Studio.
The enhancement eliminates the work flow process step of ...more
Lead411 recognizes Innovid as one of the fastest growing technology companies in NY City
LOS ANGELES, Calif., - February 7, 2012 - In order to recognize the fastest growing technology companies in Los Angeles, San Diego and Santa Barbara, Lead411 is proud to announce the release of its "Hottest Companies in New York City" award.
Each day, the Lead411 ...more
Building New Media Start-Ups for Growth
Tal Chalozin, CTO and Co-founder at Innovid, speaks at Venture Beat Webinar
Online media is experiencing explosive growth. Whether in video, social media, gaming, or publishing, the opportunity for emerging media companies is unprecedented. Never before have new online businesses garnered customers, traffic, and in many cases ...more
SpotXchange Offer Interactive and Social Video Advertising with Innovid`s iRoll Apps
DENVER – November 17, 2011 – SpotXchange, Inc., the largest global marketplace of video ad inventory, today announced a partnership with Innovid, the leading provider of interactive video advertising solutions, to offer SpotXchange advertisers a streamlined and unique way to increase brand engagement at scale by using Innovid’s iRoll ...more
Innovid part of `Globes` magazine Top 10 Start-up list
Innovid part of `Globes` magazine Top 10 Start-up list
Outbrain named most promising start up: The blog content rating and recommendation company has been chosen as "Globes" most promising start up for 2011.
By Batya Feldman | globes magazine
Blog content rating and recommendation company Outbrain Ltd. ...more
AOL showcases Innovid technology
AOL unveiled the refresh of its shopper marketing solution - Shortcuts.com (which will be relaunching later this year) - at the Shopper Marketing Expo in Chicago last week.
The expo is dedicated to integrating the wide variety of solutions, tools and expertise needed to influence decision-making ...more
Premium Online Video Advertising Requires Both Proper Content and Ad Execution
As audience demand for online video content and the channels and devices by which they view it continues to grow, advertisers are increasingly interested in leveraging video content and video advertising to promote their brands. The more advertising they place, the more advertisers become aware of the importance of ...more