Available to advertisers in SE Asia and Middle East exclusively through FOX One Stop Media, this product joins .FOX’s portfolio of video products for online advertising
Asia Pacific, November 29, 2012 – FOX One Stop Media (FOSM), FOX International Channels’ (FIC) integrated ad sales solutions arm, announced today that it is now offering advertisers a unique new way to engage their audiences through interactive video pre-roll ads. As online video consumption continues to grow, FOSM has partnered with pioneering video technology company, Innovid, to bring its advertisers the latest video solutions. Innovid’s iRoll® formats will be added to the portfolio of online advertising products under .FOX, FOSM’s international digital ad network, to enable advertisers to create immersive, lean-forward experiences.
iRoll® formats allow advertisers to insert interactive elements in video, offering a new dimension to online video for interactive engagement across screens. Interactive functions could include games, contest entries, coupons and any other creative ideas that capture viewers’ curiosity and create powerful, immersive experiences for consumers – and all with sharing capabilities across a wide range of social networking sites. In addition, iRoll® has the ability to shorten the sales cycle for marketers, with shopping features that turn any video player into an online store. This innovative technology bridges TV and digital by bringing together the powerful visual experience of video and the full interactive capabilities of the internet. Adding iRoll® to .FOX’s product portfolio rounds out FOX One Stop Media’s advertising offering and reinforces its position as the go-to media owner for creative and integrated solutions.
“FOX One Stop Media is already well-known and well-respected for powerful visual ad campaigns,” said Simeon Dawes, Senior Vice President, FOX One Stop Media, Asia Pacific and Middle East. “With iRoll® we can now marry the visual strength of TV and video with the interactivity people expect from the web.”
"FOX One Stop Media’s unmatched reach and expertise as an advertising platform make them an ideal partner for Innovid," said Zack Zigdon, Co-Founder and Managing Director for International Markets at Innovid. "Together, we will be able to provide advertisers across Asia Pacific with the most immersive and engaging video advertising experience possible today."
FOX One Stop Media is the first to bring iRoll® to Asia Pacific through its partnership with Innovid and the solution is available to APAC advertisers exclusively through FOSM. For more information on .FOX and the iRoll® product, or to see case studies and examples, please visit: www.dotfox.com/asia/demos.