Innovid's iRoll® Technology Expands Interactive Video Capability for OneScreen Partners
IRVINE, CA, Oct 03, 2012 (MARKETWIRE via COMTEX) -- OneScreen Inc, the video solutions company known for connecting advertisers with publishers and producers, today announces integration with Innovid, the technology platform delivering immersive video advertising anywhere. Innovid and their iRoll(R) technology is the first in a line of integrations with new providers to enhance OneScreen's video advertising offering.
"To date, most video advertising distribution has been limited to a small set of formats, leaving brands to deliver their stories in simple 15 to 60 second video messages without enough audience engagement options," states Atul Patel, CEO of OneScreen, Inc. "Audiences are beginning to expect more, not only from the content they watch, but also from the advertising messages they receive. Innovid's technology addresses this problem by providing a deeper level of engagement with audiences."
OneScreen's integration with Innovid simplifies video delivery across platforms for agencies and marketers to create dynamic, personalized brand experiences. Bringing a new dimension to online video, Innovid's iRoll® technology combines the visual experience of TV with the full interactive capabilities of the internet.
"As online video usage increases, brands require advanced technology to create authentic digital experiences that drive consumer activation," said Zvika Netter, CEO of Innovid. "Innovid created a new category of interactive video that provides the tools advertisers, publishers and producers need to encourage consumer exploration of brands and products. iRoll® delivers an impactful advertising medium that consumers genuinely want to interact with. We are excited to be the first to integrate with OneScreen to help more brands connect with their target audiences in meaningful ways."
By embedding interactive elements into pre-roll video ads delivered in OneScreen's consumer applications, iRoll® allows audiences to engage with the units without leaving the ad and utilize numerous social and ecommerce applications that allow consumers to order products, locate a store, engage with social media, or other calls to action the advertiser requires. With a rich store of contextual data about the content, the publishing environment and the user, Innovid's units facilitate deeper, more meaningful consumer interaction.
About OneScreen, Inc. OneScreen is a digital video solutions partner to producers and aggregators, publishers and networks, and advertisers and agencies. Our innovative and comprehensive technology products and services enable these diverse businesses to build and streamline their connections with each other. Together with its ecosystem, OneScreen gives people more access to watch content where, when, and how they want.
OneScreen, Inc., is a member of IAB, MPA, ThinkLA, and is an Inc. 500|5000 company, ranking #622 of the fastest growing private companies in the United States. For more information, please visit www.OneScreen.com .
Innovid delivers immersive advertising anywhere. Founded in 2005, Innovid provides visionary marketers with the tools to create, deliver, and measure video campaigns, in any format, on any screen, publisher or ad network. Innovid's Ad Server was developed to address the issues specific to video ad serving and simplify the process for agencies and marketers. Bringing a new dimension to online video, Innovid's iRoll® reimagines the possibilities for interactive engagement across multiple screens. For more information, visit www.Innovid.com.