Resources Back to Resources Advertisers Optimize Less Than They Measure. Why That’s a Problem. February 22, 2024 Recommended Knowledge Advertising Measurement New Case Study: Mattress Company Awakens Powerful TV Advertising Performance With InnovidXP Simba Sleep, a U.K.-based direct-to-consumer mattress company, achieves strong results for its TV strategy with Innovid’s measurement platform. Advertising Measurement Wake The Bear & Simba Sleep Maximize ROAS Using InnovidXP In-Flight Optimizations Simba Sleep, a UK-based direct-to-consumer mattress company, partnered with Wake The Bear to enhance their TV measurement strategy for their 2023 evergreen campaign. Advertising Measurement Innovid the First to Provide Granular Outcomes Measurement Across All DSP & SSP Ad Buys Brands & Agencies Empowered to Understand the Combination of End Publishers & Sellers that Drove Performance