Measuring People, Not Cookies
Innovid now offers people-based measurement powered by Facebook's Atlas.
We’re constantly striving to help our clients keep up with ever-changing consumer behavior, which is why we’re thrilled to now offer people-based measurement through our partnership with Atlas, powered by Facebook. This new offering will provide precise and comprehensive measurement that allows clients to take action and optimize cross-device video campaigns.
Detailed metrics included through a combination of data sets from both Innovid and Atlas include the following cross-device metrics:
- Reach & Frequency
- Demographic: Age & Gender
- Innovid Delivery & Performance Metrics by Demographic:
- Clicks/Click-Thru Rate
- Engagement (for Interactive Video Campaigns)
- Innovid Viewability (coming soon!)
- Cross-Device Conversions by Demographic (Web & In-App)
To find out more about our partnership with Facebook’s Atlas and how it can benefit your cross-device video campaigns, simply complete the form to the right and we’ll handle the rest!