Measuring People, Not Cookies

Innovid now offers people-based measurement powered by Facebook's Atlas.


We’re constantly striving to help our clients keep up with ever-changing consumer behavior, which is why we’re thrilled to now offer people-based measurement through our partnership with Atlas, powered by Facebook. This new offering will provide precise and comprehensive measurement that allows clients to take action and optimize cross-device video campaigns. 

Detailed metrics included through a combination of data sets from both Innovid and Atlas include the following cross-device metrics:

  • Reach & Frequency 
  • Demographic: Age & Gender
  • Innovid Delivery & Performance Metrics by Demographic:
    • Impressions
    • Clicks/Click-Thru Rate
    • Quartiles/Completions
    • Engagement (for Interactive Video Campaigns)
    • Innovid Viewability (coming soon!)
  • Cross-Device Conversions by Demographic (Web & In-App)

To find out more about our partnership with Facebook’s Atlas and how it can benefit your cross-device video campaigns, simply complete the form to the right and we’ll handle the rest!