Just as children are getting acquainted with a new syllabus, so should video marketers equip themselves for a new quarter and prepare to end the year on a high note. To ensure that your video strategy is successful, here’s a cheat sheet to stow away in your backpack!
As TV moves to digital, we believe the viewer experience should follow. Viewers shouldn’t have to sacrifice the TV experience they’ve come to know and love just because they’re consuming internet-based video on other devices. That’s why IPG Mediabrands, the global media holding arm of Interpublic Group, and Innovid are expanding their partnership to concentrate on enhancing the viewer experience on connected TV devices around the world.
In the fast-paced world of online video, there is constant debate regarding the benefits of client-side and server-side ad insertion. As broadcasters, publishers and brands grapple with the challenge of monetizing digital content, the discussion is important. But what does it all mean?
It’s no secret that the Super Bowl is heralded for its stellar advertisements and, for some (myself included), the main reason to even watch the game. While the Olympics aren’t as well known for their advertisements as the Super Bowl, we have been treated to some inspiring campaigns this year—ranging from the funny and inspirational, to the videos that make you weep and want to phone home.
Until recently, Millennials (consumers aged 18-34) showed far less interest in driving and buying cars than previous generations, but that trend is shifting as more Millennials gain financial independence. Read more to find out how auto marketers can cut through the noise to capture attention, engage, and ensure that their digital ad spend is effective.
Today, we couldn’t be more thrilled to welcome John Piccone as the newest member of our Innofamily, serving as Chief Growth Officer. John brings more than two decades of experience in the digital media industry. At Innovid, John will be responsible for managing and driving sales, revenue, and business development. We were able to chat with John for a brief Q&A to gain more insight about his experience, goals, and things he enjoys when he’s not pioneering his way through the industry.
In the spirit of the monumental announcement that the United States nominated its first woman as a Presidential candidate for a major political party, we wanted to start our own Innovid ‘Women to Watch’ blog series to recognize the amazing women who contribute to Innovid’s success. To kick off this series, we sat down for a Q&A with Innovid’s President, Beth-Ann Eason, to discover her thoughts on leadership, how to grow a strong career and more.
We’re thrilled to announce that we’ve been named one of the Best Places to Work in Los Angeles by the Los Angeles Business Journal and Best Companies Group! Given this great news—we asked some of our LA superstars to tell us what they think makes an Innovid a Best Place to Work. Here’s what they had to say . . .
The TV landscape is clearly not what is used to be. Advertisers who were used to captive audiences on one device now have had to deal with a lot of inconsistencies across screens and content options. Audience’s viewing habits continue to evolve and TV advertisers who quickly diversified their media spend and adjusted their focus towards digital video are realizing the benefits of mixing up their TV campaigns.
Video has now reached a golden age of practically being a one-stop-shop that blends content and commerce in the interactive form of shoppable video. Shoppable video has mainly been used by retail and CPG brands in order to drive immediate sales with “shop now” buttons, but advanced video can also support all stages of the purchase funnel to engage consumers and drive them towards the checkout.
Today’s growing number of connected devices has caused immense viewer fragmentation. As a result, marketers are increasingly challenged to not only reach audiences everywhere they may be, but to break through the content clutter and actually engage viewers as well.
At a time when digital video is the hottest ticket in marketing, how can marketers avoid adopting a “typical” approach that stifles video’s creative power? Here are three tips to take your video advertising to the next level.
With more and more apps such as Snapchat and Instagram being developed specifically for mobile, brand marketers are looking to master engagement on smaller screens. The introduction of mobile devices shifted how we consume video because the manner of how the video is created and displayed is increasingly important to the experience.
What makes a video go viral? There’s no exact formula to create content that people want to share and some of the videos that do become extremely popular are surprising, but it ultimately comes down to entertaining and educating in ways that truly resonate with audiences. Read on to find out how to better engage audiences with your video marketing strategy.
As over-the-top (OTT) devices are emerging, the near monopolies that the big cable companies have are losing their hold. The FCC is proposing to penetrate the barrier to TV entry—the “locked” cable box that gives TV devices access to paid TV content— so TV will soon be anybody’s game.
This week, Innovid announced an exciting Stevie® Award win in the “Most Innovative Tech Company of the Year” category in The 14th Annual American Business AwardsSM. In honor of this esteemed award win, we thought it was a fitting time to check in with a few of our employees on how they view innovation at Innovid: In what ways do you think Innovid creates a community for innovation?
By offering audiences more opportunities to engage, the more data brands will gather to determine what their audiences want to see more of, and what may need to be optimized. For instance, brands can expand on their basic pre-roll videos to include games, quizzes, video galleries, and any other interactive or dynamic features that encourage audiences to participate and spend time with their brands. From there, brands can analyze which facets of the advanced video were most popular to better pinpoint what their audience is interested in.
Welcome back to our Where in the World is Innovid series. May is a big month for Innovid, with some fantastic events in the pipeline. If you’d like additional details on where we will be or would like to set up a meeting or demo, please make a request and we’ll set it up!
“Video engagement” as a KPI has finally gone mainstream. It went from being a more abstract concept to becoming a tangible click, download, social share, game, quiz, sign-up, purchase, “view more,” or any other direct, voluntary interaction with a brand’s video ad.
While the concept of personalization has been around for years, technology now allows brands to create one-to-one targeted experiences at scale. This is also made possible through the massive amount of data that brands have about their audiences that allows them to offer the content their consumers want—when and where they want it.
Millennials, more so than any previous generation, are aware of their intrinsic value as consumers and are more open to marketing that adds real value to their lives. Here are three basic rules to keep in mind when creating a video marketing strategy for an audience that demands personalization.
Today, we’re excited to announce the beta launch of personalization, interactive and measurement solutions for social video. This new capability allows advertisers to reach and engage consumers on two more social mediums, Facebook and Instagram, via data-driven, immersive video content.
The future of video marketing is literally in consumers’ hands. As audiences and marketers shift towards mobile, the engagement possibilities are endless as mobile video provides yet another chance to prove brand value and relevancy, at the right time, with the right content. We’re seeing a proliferation of smartphone users and therefore, a rise in mobile video viewers.
The power of digital video has evolved beyond simply the big three sensory drivers of audience engagement: sight, sound, and motion. It’s now necessary to add a fourth component of interaction. Interactivity invites audiences to engage with brands and become part of the video experience.
Today’s audiences aren’t just watching video on a standard TV in their living room—they are watching on their smartphones, tablets, laptops, connected TVs, OTT streaming devices and more. Consumers are now doing about five things at once while they’re watching videos—providing marketers with more opportunities to reach them and provide relevant content in the context of where their audiences are and what they’re doing.
Marketers recognize that innovation yields engagement and consumer loyalty, thanks to the way technology is sculpting the interactions between consumers and brands. This strategy is called “technovation,” which is the melding together of technology and innovation by creative thinking. Seasoned brands are using technovation to rejuvenate and reinforce their relationships with their customers.
Digital video goes above and beyond the reach of television. Not only does digital video allow for brands to target specific audiences, but also gives them the ability to track metrics on a wide variety of content across any screen. Digital video gives brands access to cord-cutters and younger audiences who have moved on from traditional cable and broadcast TV services.
March was a great month for events, but April is also full of “can’t miss’ occasions! We know— you’re busy working hard (us too!), but if you have a little time, we’d love for you to join us for some awesome video marketing events! If you’d like additional details on where we will be or would like to set up a meeting or demo, please make a request and we’ll set it up!
In the last 10 years, content strategies have taken the marketing world by storm—dispelling the notion that the only way for brands to gain audiences’ trust and to entertain, educate, and invite them into their worlds was through ads. Now, creating free content is not merely a marketing tactic, it’s a necessity for brands to successfully drive awareness, engagement, and loyalty in real time.