The time has come for me to cut ties with my cable box. Don’t get me wrong — I love TV. I love it with a passion. Growing up, I spent most of my days after school watching cable from the minute I got home until dinner time. I look back on those many hours logged in front of the TV fondly — and while that fondness hasn’t changed between age 13 to 30, the screen itself has undergone a drastic transformation.
As media transparency has become top of mind for brands doing business with digital platforms, we are excited to announce Innovid will now support video ad delivery and measurement for Twitter’s In-Stream Video Ads, whether bought through an API partner or through Twitter directly. Innovid is the first third-party video marketing platform to deliver In-Stream Video Ads through VAST.
As telecommuting becomes more and more technologically plausible, companies are opening their eyes, hearts and doors to the concept of the living room as the conference room. Can telecommuting eventually obviate the need for a physical communal office space? Human nature might have more to say about that than technology.
It’s been awhile but we’re back with another installment of our Women to Watch series and this time we’re highlighting Senior Partnerships Manager, Cara Feeney! We are so excited for this post especially because Cara has just recently been named a [Cynopsis Rising Star]! The Rising Star award is given to individuals under 30 that show extreme potential and dedication in their field. We’ve always known that Cara is a star and the rest of the world is just catching up ;) We sat with Cara and talked a little bit about her role, advice she’d give her younger self, and how she feels about being a woman in the tech industry. Check it out below!
Guest author Avi Friedman is back with the follow up to his article last week, The Road to Infrastructure as Code! Enjoy this week's Tech Talk and click [here] to read what Avi has to say about setting up a Highly-available Chef Cluster in AWS!
We're back with another installment in our series, Tech Talk, and this time we have one of our Developers based in Tel Aviv, Avi Friedman, discussing the pros and cons of using code to create your infrastructure. If you're interested in learning more about how Innovid manages the infrastructure that allows us to serve 1.3 million hours of video per day, then click...
By now, most marketers would agree that two-way conversations with consumers are more valuable than simply pushing their brand’s messaging without providing opportunities for audiences to interact. This proves that audiences are truly engaged your brand’s content. That’s why adding a layer of interactivity to video ads has become such an important tools for marketers, since it gives consumers the option to opt-in and spend more time their brands.
Last week was a big week for the ad tech industry – right before the 4th of July holiday, on July 3, Google discontinued enabling Flash video ads to run through DoubleClick Campaign Manager, DoubleClick Bid Manager, DoubleClick Ad Exchange, DoubleClick for Publishers or AdWords. Additionally, Innovid’s Active View and Verification tools for video will no longer use Flash.
The inevitable is finally here—it’s time for publishers to transition from Flash to HTML. This transition can seem daunting to marketers, as all major technology shakeups are, but this one comes on the heels of the recent industry call for more measurement transparency, ad fraud prevention, and brand safety—which makes this transition seem especially intricate. Marketers are now at a crossroads where they not only have to ensure their video creatives are built in HTML, but they also have to worry about protecting their brand from issues with fraud, viewability and brand safety under shifting technology standards.
In today’s complex digital ecosystem, your creative and media strategies can quickly be derailed and rendered ineffective if you don’t have keen technical prowess. Beyond creative storytelling and media buys, there are imperative steps & considerations required in developing a successful campaign. The first step is to ask the right technology questions early during the planning process to ensure you’ll make the fragmentation and best practices of all different channels, platforms and devices work for you, not against you.
As I wrote last week, viewing Google, YouTube and Facebook as if they were publishers is a category error. They aren’t publishers; they’re platforms which permit a vast number of people and organisations to publish their content.
Data has officially become “the new black” and at Innovid, we’ve long believed in its power. According to eConsultancy, more than half of organizations have ranked data-driven marketing as their top strategic priority in 2017 and eMarketer reports that two-thirds of marketers are already generating exponential lifts in customer engagement and sales by personalizing their email and website experiences
For, *literally*, years we have been discussing the technical shift in the marketplace away from Flash to HTML, for well-documented and persuasive reasons. Last year, this shift occurred for rich media and display advertising, but for various reasons ([outlined in a 2016 blog post]), it has taken longer to take effect in the video market.
It’s been an interesting week for the digital video industry, with several brand advertisers voicing concerns about ad fraud and brand safety and pulling their video advertising campaigns from various channels. I can’t say that I found this a surprise. A few major players in the industry have long taken the position that they are platforms, not media publishers and broadcasters, which means that the content on their platforms can’t be viewed in the same way as, for example, content from a TV broadcaster.
Innovid is lucky enough to employ some amazing and talented women all across the world, and this week we’re honored to be highlighting Amanda Juip, a Sales Director from Detroit. Our Detroit office is small (only 6 people!) but it is mighty— located in the epicenter of the American auto industry, Amanda works with powerhouse clients like Kellogg's, Best Buy, General Motors and Ford. Below, Amanda talks about breaking into the tech industry, selling in the car-centric Detroit and the importance of embracing your womanhood.
With V-day quickly approaching, it’s difficult not to have love top of mind and here at Innovid, there’s nothing we love more than video! We could harp on for days about why video is #bae, but we figured we would, instead, just let these brands explain why incorporating video into your marketing strategy is #goals.
The largest U.S. sporting event is nearly here, as the Atlanta Falcons and the New England Patriots gear up to meet on the gridiron on February 5th at 6:30 PM EST. Check out the infographic below for an at-a-glance reference on how you can stream the big game.
There’s more opportunity than ever to create engaging journeys that provide value to your customers. And while video advertising is the fastest-growing component of your strategy, as well as the best way to establish emotional connection and build brand favorability, it’s not used to its full potential.
Our mission (and passion) has always been and will always be to create a way to openly analyze all video consumption data across any platform, device, screen, or technology in order to provide our customers with real, comprehensive insights and pave the way for the "Future of TV."
Like many people out there, my New Year’s resolution is to stay away from cookies, but in this case I'm referring to cookie-based measurement, which has not evolved fast enough to match the rapid shift in media consumption. This evolution has brought gaps in cookie-based measurement—which to date has been marketers predominant technology for measuring digital campaigns— to the forefront.