Like many people out there, my New Year’s resolution is to stay away from cookies, but in this case I'm referring to cookie-based measurement, which has not evolved fast enough to match the rapid shift in media consumption. This evolution has brought gaps in cookie-based measurement—which to date has been marketers predominant technology for measuring digital campaigns— to the forefront.
We are over the moon excited to welcome Jen Whelan into the Innovid family as SVP of Marketing—overseeing Innovid’s global integrated marketing and communications efforts. Jen brings over 20 years of marketing experience to the team, most recently having served as the Senior Director of Marketing at Qualcomm, as well as previously holding positions at Microsoft, T-Mobile, and Intel.
Connected TV is quickly rising through the ranks as the best solution for marketers looking to reach their audiences en masse, but with the precision and addressability that is becoming increasingly crucial to drive impact with consumers.
Virtual reality (VR) is all the rage, as a number of premium publishers are jumping on the bandwagon to prepare and many media powerhouses and film studios are placing big bets on VR with large scale investments. It is only a matter of time before brand spend follows suit and moves to VR, so what should marketers be doing to prepare now?
As is widely known and discussed throughout the industry, Flash is on its way out and publishers are increasingly moving towards implementing non-Flash solutions. However, there is still a lot of confusion about the timeline for this migration, what it means for the availability of inventory, and underlying functionality of that inventory.
Just as children are getting acquainted with a new syllabus, so should video marketers equip themselves for a new quarter and prepare to end the year on a high note. To ensure that your video strategy is successful, here’s a cheat sheet to stow away in your backpack!
As TV moves to digital, we believe the viewer experience should follow. Viewers shouldn’t have to sacrifice the TV experience they’ve come to know and love just because they’re consuming internet-based video on other devices. That’s why IPG Mediabrands, the global media holding arm of Interpublic Group, and Innovid are expanding their partnership to concentrate on enhancing the viewer experience on connected TV devices around the world.
Innovid is honored to have a panel up for selection to be presented at SXSW 2017, but we need your vote to get us all the way!
In the fast-paced world of online video, there is constant debate regarding the benefits of client-side and server-side ad insertion. As broadcasters, publishers and brands grapple with the challenge of monetizing digital content, the discussion is important. But what does it all mean?
It’s no secret that the Super Bowl is heralded for its stellar advertisements and, for some (myself included), the main reason to even watch the game. While the Olympics aren’t as well known for their advertisements as the Super Bowl, we have been treated to some inspiring campaigns this year—ranging from the funny and inspirational, to the videos that make you weep and want to phone home.
Until recently, Millennials (consumers aged 18-34) showed far less interest in driving and buying cars than previous generations, but that trend is shifting as more Millennials gain financial independence. Read more to find out how auto marketers can cut through the noise to capture attention, engage, and ensure that their digital ad spend is effective.
Today, we couldn’t be more thrilled to welcome John Piccone as the newest member of our Innofamily, serving as Chief Growth Officer. John brings more than two decades of experience in the digital media industry. At Innovid, John will be responsible for managing and driving sales, revenue, and business development. We were able to chat with John for a brief Q&A to gain more insight about his experience, goals, and things he enjoys when he’s not pioneering his way through the industry.
In the spirit of the monumental announcement that the United States nominated its first woman as a Presidential candidate for a major political party, we wanted to start our own Innovid ‘Women to Watch’ blog series to recognize the amazing women who contribute to Innovid’s success. To kick off this series, we sat down for a Q&A with Innovid’s President, Beth-Ann Eason, to discover her thoughts on leadership, how to grow a strong career and more.
We’re thrilled to announce that we’ve been named one of the Best Places to Work in Los Angeles by the Los Angeles Business Journal and Best Companies Group! Given this great news—we asked some of our LA superstars to tell us what they think makes an Innovid a Best Place to Work. Here’s what they had to say . . .
The TV landscape is clearly not what is used to be. Advertisers who were used to captive audiences on one device now have had to deal with a lot of inconsistencies across screens and content options. Audience’s viewing habits continue to evolve and TV advertisers who quickly diversified their media spend and adjusted their focus towards digital video are realizing the benefits of mixing up their TV campaigns.
Video has now reached a golden age of practically being a one-stop-shop that blends content and commerce in the interactive form of shoppable video. Shoppable video has mainly been used by retail and CPG brands in order to drive immediate sales with “shop now” buttons, but advanced video can also support all stages of the purchase funnel to engage consumers and drive them towards the checkout.
Today’s growing number of connected devices has caused immense viewer fragmentation. As a result, marketers are increasingly challenged to not only reach audiences everywhere they may be, but to break through the content clutter and actually engage viewers as well.
At a time when digital video is the hottest ticket in marketing, how can marketers avoid adopting a “typical” approach that stifles video’s creative power? Here are three tips to take your video advertising to the next level.
With more and more apps such as Snapchat and Instagram being developed specifically for mobile, brand marketers are looking to master engagement on smaller screens. The introduction of mobile devices shifted how we consume video because the manner of how the video is created and displayed is increasingly important to the experience.