A Marketer’s Survival Guide to VR

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A Marketer’s Survival Guide to VR

Virtual reality (VR) is all the rage, as a number of premium publishers are jumping on the bandwagon to prepare and many media powerhouses and film studios are placing big bets on VR with large scale investments. It is only a matter of time before brand spend follows suit and moves to VR, so what should marketers be doing to prepare now?

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The Flash to HTML Migration & What It Means for You

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The Flash to HTML Migration & What It Means for You

As is widely known and discussed throughout the industry, Flash is on its way out and publishers are increasingly moving towards implementing non-Flash solutions.  However, there is still a lot of confusion about the timeline for this migration, what it means for the availability of inventory, and underlying functionality of that inventory. 

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5 Tips for an A+ Video Marketing Strategy

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5 Tips for an A+ Video Marketing Strategy

Just as children are getting acquainted with a new syllabus, so should video marketers equip themselves for a new quarter and prepare to end the year on a high note. To ensure that your video strategy is successful, here’s a cheat sheet to stow away in your backpack!

 

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Innovid and IPG Mediabrands Enhance the Viewer Experience on OTT Devices

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Innovid and IPG Mediabrands Enhance the Viewer Experience on OTT Devices

As TV moves  to digital, we believe the viewer experience should follow. Viewers shouldn’t have to sacrifice the TV experience they’ve come to know and love just because they’re consuming internet-based video on other devices. That’s why IPG Mediabrands, the global media holding arm of Interpublic Group, and Innovid are expanding their partnership to concentrate on enhancing the viewer experience on connected TV devices around the world.

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Making the Most of Server-Side Ad Insertion

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Making the Most of Server-Side Ad Insertion

In the fast-paced world of online video, there is constant debate regarding the benefits of client-side and server-side ad insertion. As broadcasters, publishers and brands grapple with the challenge of monetizing digital content, the discussion is important. But what does it all mean?

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Top 5 Tear-Jerker Olympic Ads that Score Gold

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Top 5 Tear-Jerker Olympic Ads that Score Gold

It’s no secret that the Super Bowl is heralded for its stellar advertisements and, for some (myself included), the main reason to even watch the game. While the Olympics aren’t as well known for their advertisements as the Super Bowl, we have been treated to some inspiring campaigns this year—ranging from the funny and inspirational, to the videos that make you weep and want to phone home.

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Auto Marketing to Millennials: Why Auto Brands Are Turning to Video

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Auto Marketing to Millennials: Why Auto Brands Are Turning to Video

Until recently, Millennials (consumers aged 18-34) showed far less interest in driving and buying cars than previous generations, but that trend is shifting as more Millennials gain financial independence. Read more to find out how auto marketers can cut through the noise to capture attention, engage, and ensure that their digital ad spend is effective.

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Spotlight On: Innovid’s New Chief Growth Officer John Piccone

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Spotlight On: Innovid’s New Chief Growth Officer John Piccone

Today, we couldn’t be more thrilled to welcome John Piccone as the newest member of our Innofamily, serving as Chief Growth Officer. John brings more than two decades of experience in the digital media industry. At Innovid, John will be responsible for managing and driving sales, revenue, and business development. We were able to chat with John for a brief Q&A to gain more insight about his experience, goals, and things he enjoys when he’s not pioneering his way through the industry.

 

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Innovid Women to Watch: Beth-Ann Eason

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Innovid Women to Watch: Beth-Ann Eason

In the spirit of the monumental announcement that the United States nominated its first woman as a Presidential candidate for a major political party, we wanted to start our own Innovid ‘Women to Watch’ blog series to recognize the amazing women who contribute to Innovid’s success. To kick off this series, we sat down for a Q&A with Innovid’s President, Beth-Ann Eason, to discover her thoughts on leadership, how to grow a strong career and more.

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Shaking Up TV Media Spend

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Shaking Up TV Media Spend

The TV landscape is clearly not what is used to be. Advertisers who were used to captive audiences on one device now have had to deal with a lot of inconsistencies across screens and content options. Audience’s viewing habits continue to evolve and TV advertisers who quickly diversified their media spend and adjusted their focus towards digital video are realizing the benefits of mixing up their TV campaigns.  

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Shoppable Video: Marketing Through the Purchase Funnel with One Ad

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Shoppable Video: Marketing Through the Purchase Funnel with One Ad

Video has now reached a golden age of practically being a one-stop-shop that blends content and commerce in the interactive form of shoppable video.  Shoppable video has mainly been used by retail and CPG brands in order to drive immediate sales with “shop now” buttons, but advanced video can also support all stages of the purchase funnel to engage consumers and drive them towards the checkout.

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Mobile Video Marketing: How to Get It Right

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Mobile Video Marketing: How to Get It Right

With more and more apps such as Snapchat and Instagram being developed specifically for mobile, brand marketers are looking to master engagement on smaller screens. The introduction of mobile devices shifted how we consume video because the manner of how the video is created and displayed is increasingly important to the experience. 

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Tell Shareworthy Stories with Video Marketing

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Tell Shareworthy Stories with Video Marketing

What makes a video go viral? There’s no exact formula to create content that people want to share and some of the videos that do become extremely popular are surprising, but it ultimately comes down to entertaining and educating in ways that truly resonate with audiences. Read on to find out how to better engage audiences with your video marketing strategy.

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Fostering A Culture of Innovation in the Workplace

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Fostering A Culture of Innovation in the Workplace

This week, Innovid announced an exciting Stevie® Award win in the “Most Innovative Tech Company of the Year” category in The 14th Annual American Business AwardsSM. In honor of this esteemed award win, we thought it was a fitting time to check in with a few of our employees on how they view innovation at Innovid: In what ways do you think Innovid creates a community for innovation?

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