Video advertising standards continue to evolve to address industry changes. As I discussed on AdExchanger, the latest version of VAST, VAST 4.1, was just released by the IAB. Please see our infographic to better understand how VAST and VPAID have evolved over time, as well as the concerns leading to the introduction of VAST 4.1.
It’s an exciting time to be part of the Innovid team — not only did we just open our newest office in Singapore, but we’re also lucky enough to have Henry Schenker at the helm of our entire Asia-Pacific region. Henry was kind enough to let us pick his brain about the tech space, cross-device video, what brands can do to stay relevant across the globe, and much more in the following Q&A.
It’s clear that video is a big deal for brand marketers—but what are their next steps to make their video marketing successful this year? Check out our video to find out what top brand marketers from Campbell’s Soup, MGM Resorts, and more hope to accomplish with digital video this year.
Connected TV in a Fragmented Marketplace: Innovid Enhances Partnership with Hulu to Drive Engagement
The connected TV landscape is in an accelerated growth phase, and we’re proud to announce we have expanded our partnership with Hulu and are launching new interactive formats for connected TVs, offering advertisers unique opportunities to give consumers more engaging experiences within premium content.
The Upfronts and NewFronts are an exciting time in our industry, as they mark a time of new beginnings and set the stage for TV and digital video innovation in the year ahead. As you approach this year’s Upfront/NewFront season, I wanted to share three things for you to consider . . .
The 2018 NewFronts are here! This week-long event gathers the industry’s brightest minds, from the most influential companies, to share the latest and greatest opportunities that help us navigate through the most difficult challenges facing advertisers and marketers today. To kick things off, check out the video below for OTT and CTV insights from our CTO and co-founder, Tal Chalozin.
The topic of building one-to-one conversations with audiences has gained traction over time, but this year marks the acceleration of marketers strengthening their personalization strategies. In fact, marketers across the world named consumer personalization the number one “next big marketing trend of 2018,” according to BrightEdge Research.
Facebook is a unique channel, and thus requires unique video marketing to follow suit. If you’re looking to make your Facebook video more effective—or if you’re just getting started in the social video stratosphere, check out three of our top tips
It’s #TechTuesday, and we’re back with a follow up installment of our Tech Talk series, featuring insights from one of our all-star developers, Avi Friedman, with learnings we garnered from creating the CloudFormation to manage our infrastructure. Read on to discover this engineering expertise!
The global spotlight is shining bright on women's stories and experiences, so we wanted to continue our Women to Watch series with insights and expertise from our Vice President of Brand Solutions, Stephanie Geno. Stephanie recently joined the Innovid team to help the world's top advertisers enhance their video marketing strategies in more places-efficiently using data to tell the stories that most resonate with their audiences.
The time has come for me to cut ties with my cable box. Don’t get me wrong — I love TV. I love it with a passion. Growing up, I spent most of my days after school watching cable from the minute I got home until dinner time. I look back on those many hours logged in front of the TV fondly — and while that fondness hasn’t changed between age 13 to 30, the screen itself has undergone a drastic transformation.
As media transparency has become top of mind for brands doing business with digital platforms, we are excited to announce Innovid will now support video ad delivery and measurement for Twitter’s In-Stream Video Ads, whether bought through an API partner or through Twitter directly. Innovid is the first third-party video marketing platform to deliver In-Stream Video Ads through VAST.
As telecommuting becomes more and more technologically plausible, companies are opening their eyes, hearts and doors to the concept of the living room as the conference room. Can telecommuting eventually obviate the need for a physical communal office space? Human nature might have more to say about that than technology.
It’s been awhile but we’re back with another installment of our Women to Watch series and this time we’re highlighting Senior Partnerships Manager, Cara Feeney! We are so excited for this post especially because Cara has just recently been named a [Cynopsis Rising Star]! The Rising Star award is given to individuals under 30 that show extreme potential and dedication in their field. We’ve always known that Cara is a star and the rest of the world is just catching up ;) We sat with Cara and talked a little bit about her role, advice she’d give her younger self, and how she feels about being a woman in the tech industry. Check it out below!
Guest author Avi Friedman is back with the follow up to his article last week, The Road to Infrastructure as Code! Enjoy this week's Tech Talk and click [here] to read what Avi has to say about setting up a Highly-available Chef Cluster in AWS!
We're back with another installment in our series, Tech Talk, and this time we have one of our Developers based in Tel Aviv, Avi Friedman, discussing the pros and cons of using code to create your infrastructure. If you're interested in learning more about how Innovid manages the infrastructure that allows us to serve 1.3 million hours of video per day, then click...
By now, most marketers would agree that two-way conversations with consumers are more valuable than simply pushing their brand’s messaging without providing opportunities for audiences to interact. This proves that audiences are truly engaged your brand’s content. That’s why adding a layer of interactivity to video ads has become such an important tools for marketers, since it gives consumers the option to opt-in and spend more time their brands.
Last week was a big week for the ad tech industry – right before the 4th of July holiday, on July 3, Google discontinued enabling Flash video ads to run through DoubleClick Campaign Manager, DoubleClick Bid Manager, DoubleClick Ad Exchange, DoubleClick for Publishers or AdWords. Additionally, Innovid’s Active View and Verification tools for video will no longer use Flash.
The inevitable is finally here—it’s time for publishers to transition from Flash to HTML. This transition can seem daunting to marketers, as all major technology shakeups are, but this one comes on the heels of the recent industry call for more measurement transparency, ad fraud prevention, and brand safety—which makes this transition seem especially intricate. Marketers are now at a crossroads where they not only have to ensure their video creatives are built in HTML, but they also have to worry about protecting their brand from issues with fraud, viewability and brand safety under shifting technology standards.
In today’s complex digital ecosystem, your creative and media strategies can quickly be derailed and rendered ineffective if you don’t have keen technical prowess. Beyond creative storytelling and media buys, there are imperative steps & considerations required in developing a successful campaign. The first step is to ask the right technology questions early during the planning process to ensure you’ll make the fragmentation and best practices of all different channels, platforms and devices work for you, not against you.