Why Your Media & Creative Will Fail If Tech Isn't Part Of The Plan

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Why Your Media & Creative Will Fail If Tech Isn't Part Of The Plan

In today’s complex digital ecosystem, your creative and media strategies can quickly be derailed and rendered ineffective if you don’t have keen technical prowess.  Beyond creative storytelling and media buys, there are imperative steps & considerations required in developing a successful campaign. The first step is to ask the right technology questions early during the planning process to ensure you’ll make the fragmentation and best practices of all different channels, platforms and devices work for you, not against you. 

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The Year of Data

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The Year of Data

Data has officially become “the new black” and at Innovid, we’ve long believed in its power. According to eConsultancy, more than half of organizations have ranked data-driven marketing as their top strategic priority in 2017 and eMarketer reports that two-thirds of marketers are already generating exponential lifts in customer engagement and sales by personalizing their email and website experiences

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Tech Talk: Succesfully Transitioning to HTML5 Video

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Tech Talk: Succesfully Transitioning to HTML5 Video

For, *literally*, years we have been discussing the technical shift in the marketplace away from Flash to HTML, for well-documented and persuasive reasons. Last year, this shift occurred for rich media and display advertising, but for various reasons ([outlined in a 2016 blog post][1]), it has taken longer to take effect in the video market. 

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Why Independent Verification Can Put An End To Ad Fraud

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Why Independent Verification Can Put An End To Ad Fraud

It’s been an interesting week for the digital video industry, with several brand advertisers voicing concerns about ad fraud and brand safety and pulling their video advertising campaigns from various channels.  I can’t say that I found this a surprise.  A few major players in the industry have long taken the position that they are platforms, not media publishers and broadcasters, which means that the content on their platforms can’t be viewed in the same way as, for example, content from a TV broadcaster.

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Innovid Women to Watch: Amanda Juip

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Innovid Women to Watch: Amanda Juip

Innovid is lucky enough to employ some amazing and talented women all across the world, and this week we’re honored to be highlighting Amanda Juip, a Sales Director from Detroit.  Our Detroit office is small (only 6 people!) but it is mighty— located in the epicenter of the American auto industry, Amanda works with powerhouse clients like Kellogg's, Best Buy, General Motors and Ford. Below, Amanda talks about breaking into the tech industry, selling in the car-centric Detroit and the importance of embracing your womanhood.  

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Why Brands <3 Video: A Valentine's Day Tribute

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Why Brands <3 Video: A Valentine's Day Tribute

With V-day quickly approaching, it’s difficult not to have love top of mind and here at Innovid, there’s nothing we love more than video! We could harp on for days about why video is #bae, but we figured we would, instead, just let these brands explain why incorporating video into your marketing strategy is #goals.

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Patriots vs. Falcons: How to Stream the Big Game

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Patriots vs. Falcons: How to Stream the Big Game

The largest U.S. sporting event is nearly here, as the Atlanta Falcons and the New England Patriots gear up to meet on the gridiron on February 5th at 6:30 PM EST.  Check out the infographic below for an at-a-glance reference on how you can stream the big game.

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3 Ways to Connect Video Advertising to the Customer Journey

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3 Ways to Connect Video Advertising to the Customer Journey

There’s more opportunity than ever to create engaging journeys that provide value to your customers. And while video advertising is the fastest-growing component of your strategy, as well as the best way to establish emotional connection and build brand favorability, it’s not used to its full potential. 

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A Note From Our CTO, Tal Chalozin

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A Note From Our CTO, Tal Chalozin

Our mission (and passion) has always been and will always be to create a way to openly analyze all video consumption data across any platform, device, screen, or technology in order to provide our customers with real, comprehensive insights and pave the way for the "Future of TV."

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People-Based Measurement: Why Cookies Don’t Make the Cut

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People-Based Measurement: Why Cookies Don’t Make the Cut

Like many people out there, my New Year’s resolution is to stay away from cookies, but in this case I'm referring to cookie-based measurement, which has not evolved fast enough to match the rapid shift in media consumption. This evolution has brought gaps in cookie-based measurement—which to date has been marketers predominant technology for measuring digital campaigns— to the forefront.

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Spotlight On: Innovid’s New SVP of Marketing, Jen Whelan

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Spotlight On: Innovid’s New SVP of Marketing, Jen Whelan

We are over the moon excited to welcome Jen Whelan into the Innovid family as SVP of Marketing—overseeing Innovid’s global integrated marketing and communications efforts. Jen brings over 20 years of marketing experience to the team, most recently having served as the Senior Director of Marketing at Qualcomm, as well as previously holding positions at Microsoft, T-Mobile, and Intel. 

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Connected TV Marketing is Taking Over 2017

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Connected TV Marketing is Taking Over 2017

Connected TV is quickly rising through the ranks as the best solution for marketers looking to reach their audiences en masse, but with the precision and addressability that is becoming increasingly crucial to drive impact with consumers. 

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A Marketer’s Survival Guide to VR

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A Marketer’s Survival Guide to VR

Virtual reality (VR) is all the rage, as a number of premium publishers are jumping on the bandwagon to prepare and many media powerhouses and film studios are placing big bets on VR with large scale investments. It is only a matter of time before brand spend follows suit and moves to VR, so what should marketers be doing to prepare now?

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The Flash to HTML Migration & What It Means for You

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The Flash to HTML Migration & What It Means for You

As is widely known and discussed throughout the industry, Flash is on its way out and publishers are increasingly moving towards implementing non-Flash solutions.  However, there is still a lot of confusion about the timeline for this migration, what it means for the availability of inventory, and underlying functionality of that inventory. 

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5 Tips for an A+ Video Marketing Strategy

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5 Tips for an A+ Video Marketing Strategy

Just as children are getting acquainted with a new syllabus, so should video marketers equip themselves for a new quarter and prepare to end the year on a high note. To ensure that your video strategy is successful, here’s a cheat sheet to stow away in your backpack!

 

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Innovid and IPG Mediabrands Enhance the Viewer Experience on OTT Devices

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Innovid and IPG Mediabrands Enhance the Viewer Experience on OTT Devices

As TV moves  to digital, we believe the viewer experience should follow. Viewers shouldn’t have to sacrifice the TV experience they’ve come to know and love just because they’re consuming internet-based video on other devices. That’s why IPG Mediabrands, the global media holding arm of Interpublic Group, and Innovid are expanding their partnership to concentrate on enhancing the viewer experience on connected TV devices around the world.

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Making the Most of Server-Side Ad Insertion

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Making the Most of Server-Side Ad Insertion

In the fast-paced world of online video, there is constant debate regarding the benefits of client-side and server-side ad insertion. As broadcasters, publishers and brands grapple with the challenge of monetizing digital content, the discussion is important. But what does it all mean?

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