How CTV Delivers “Goldilocks” Reach and Frequency to Advertisers
The 100% digital future of television isimminent. That means connected television (CTV) is fast becoming the primary way that consumers watch TV. CTV is also on its way to becoming the way that advertisers reach those viewers.
Introducing Harmony
The digital advertising ecosystem—well, let’s just say it doesn’t spark joy. As evidenced by the recent Programmatic Media Supply Chain Transparency Study from the ANA, brands are in dire need of some Marie Kondo-level sprucing. The only way to ...
Bringing Harmony to the CTV Marketplace. Together.
Tuesday at the New York Stock Exchange, we introduced our Harmony initiative for CTV advertising at Innovid’s Connected Vision 2024. Joining us on the event stage were industry leaders from the ANA, 4A’s, Ad Net Zero, Goodway Group, Marketecture, ...
Can the CTV Advertising Ecosystem Avoid the Mistakes of the Past?
It’s an understatement to say that advertisers are not thrilled with the digital advertising ecosystem.
Why Brands Are Embracing Advanced Creative in Their CTV Advertising
Television is speeding toward a 100% digital future. What does that mean for brands?
Media Mavens: The Innovid Interview with Andres Fabian
Editor’s Note: This Q&A is the latest installment in an occasional blog series where Innovid interviews industry thought leaders about their take on the future of advertising and media.
Innovid Launches "The CTV Advertising Insights Report 2024"
It’s here! Innovid has launched The CTV Advertising Insights Report 2024: Your Data-Driven Source for CTV Performance Trends. Based on our unmatched data set, this annual report analyzes the 380 billion video ad impressions that our ad server ...
New Case Study: Mattress Company Awakens Powerful TV Advertising Performance With InnovidXP
Brands and agencies are learning that they risk falling short of their business goals by waiting to analyze advertising campaign performance. Instead, by measuring and optimizing a campaign in-flight with InnovidXP, advertisers can adjust creative ...
How Interactive Super Bowl Ads Are Changing the Game
The 2024 Super Bowl was the most streamed event ever. Before the game, the Innovid blog predicted an interactive TV spot on Paramount+ would be one of the Super Bowl’s big advertising winners.
