As over-the-top (OTT) devices are emerging, the near monopolies that the big cable companies have are losing their hold. The FCC is proposing to penetrate the barrier to TV entry—the “locked” cable box that gives TV devices access to paid TV content— so TV will soon be anybody’s game.
This week, Innovid announced an exciting Stevie® Award win in the “Most Innovative Tech Company of the Year” category in The 14th Annual American Business AwardsSM. In honor of this esteemed award win, we thought it was a fitting time to check in with a few of our employees on how they view innovation at Innovid: In what ways do you think Innovid creates a community for innovation?
By offering audiences more opportunities to engage, the more data brands will gather to determine what their audiences want to see more of, and what may need to be optimized. For instance, brands can expand on their basic pre-roll videos to include games, quizzes, video galleries, and any other interactive or dynamic features that encourage audiences to participate and spend time with their brands. From there, brands can analyze which facets of the advanced video were most popular to better pinpoint what their audience is interested in.
Welcome back to our Where in the World is Innovid series. May is a big month for Innovid, with some fantastic events in the pipeline. If you’d like additional details on where we will be or would like to set up a meeting or demo, please make a request and we’ll set it up!
“Video engagement” as a KPI has finally gone mainstream. It went from being a more abstract concept to becoming a tangible click, download, social share, game, quiz, sign-up, purchase, “view more,” or any other direct, voluntary interaction with a brand’s video ad.
While the concept of personalization has been around for years, technology now allows brands to create one-to-one targeted experiences at scale. This is also made possible through the massive amount of data that brands have about their audiences that allows them to offer the content their consumers want—when and where they want it.
Millennials, more so than any previous generation, are aware of their intrinsic value as consumers and are more open to marketing that adds real value to their lives. Here are three basic rules to keep in mind when creating a video marketing strategy for an audience that demands personalization.
Today, we’re excited to announce the beta launch of personalization, interactive and measurement solutions for social video. This new capability allows advertisers to reach and engage consumers on two more social mediums, Facebook and Instagram, via data-driven, immersive video content.
The future of video marketing is literally in consumers’ hands. As audiences and marketers shift towards mobile, the engagement possibilities are endless as mobile video provides yet another chance to prove brand value and relevancy, at the right time, with the right content. We’re seeing a proliferation of smartphone users and therefore, a rise in mobile video viewers.
The power of digital video has evolved beyond simply the big three sensory drivers of audience engagement: sight, sound, and motion. It’s now necessary to add a fourth component of interaction. Interactivity invites audiences to engage with brands and become part of the video experience.
Today’s audiences aren’t just watching video on a standard TV in their living room—they are watching on their smartphones, tablets, laptops, connected TVs, OTT streaming devices and more. Consumers are now doing about five things at once while they’re watching videos—providing marketers with more opportunities to reach them and provide relevant content in the context of where their audiences are and what they’re doing.
Marketers recognize that innovation yields engagement and consumer loyalty, thanks to the way technology is sculpting the interactions between consumers and brands. This strategy is called “technovation,” which is the melding together of technology and innovation by creative thinking. Seasoned brands are using technovation to rejuvenate and reinforce their relationships with their customers.
Digital video goes above and beyond the reach of television. Not only does digital video allow for brands to target specific audiences, but also gives them the ability to track metrics on a wide variety of content across any screen. Digital video gives brands access to cord-cutters and younger audiences who have moved on from traditional cable and broadcast TV services.
March was a great month for events, but April is also full of “can’t miss’ occasions! We know— you’re busy working hard (us too!), but if you have a little time, we’d love for you to join us for some awesome video marketing events! If you’d like additional details on where we will be or would like to set up a meeting or demo, please make a request and we’ll set it up!
In the last 10 years, content strategies have taken the marketing world by storm—dispelling the notion that the only way for brands to gain audiences’ trust and to entertain, educate, and invite them into their worlds was through ads. Now, creating free content is not merely a marketing tactic, it’s a necessity for brands to successfully drive awareness, engagement, and loyalty in real time.
Today, we are delighted to welcome Carolyn Bollaci to the Innovid family as our new managing director of the Asia-Pacific (APAC) region. Carolyn brings highly valuable experience in media, advertising, sales, and Asia-Pacific culture, and we’re thrilled that she has decided to join our team. We had the chance to sit down with Carolyn for a brief Q&A to find out more about her accomplished career and what motivates her.
Audiences are cutting the traditional cable cord at rate that will accelerate by 12.5% this year1—and now 50% of U.S. internet-connected households own a connected TV device2. This migration shows audiences are pivoting towards digital video streaming over traditional cable and live broadcast viewing, as seven out of 10 U.S. internet users now watch over-the-top (OTT) video3.
Any brand that’s challenged to keep up with—or ahead of the curve—knows that also keeping up with terminology and best practices is a huge part of getting it right. In attempt to demystify online video marketing lingo, I’ve identified a few of the most commonly-confused terms to find common ground we can all agree on.
Check out our new infographic to find out how over-the-top streaming is changing how fans watch March Madness—and how advertisers can get in on the game.
As we look ahead to 2016, advertisers must get on board with these new rules in order to reach consumers across devices and ensure that they’re making impressionable and lasting connections.