Today’s growing number of connected devices has caused immense viewer fragmentation. As a result, marketers are increasingly challenged to not only reach audiences everywhere they may be, but to break through the content clutter and actually engage viewers as well.
To help advertisers future-proof their digital strategies and achieve higher returns on investments, Innovid has expanded its capabilities to deliver video content to over 25 different connected TV devices, including over-the-top (OTT) enabled boxes, smart TVs, gaming consoles, and Blu-ray streaming players, as well as over 1,000 different TV and video apps.
One of the fastest-growing sources of digital video is OTT streaming. In fact, more than 70 percent of U.S. Internet users this year will stream video content via OTT services that actually bypass traditional distribution, according to eMarketer.
As OTT and connected TV devices continue to penetrate the market, MODI Media, the advanced TV arm of GroupM (the world’s largest media buyer with 2014 billings of more than $106 billion according to RECMA), has chosen to partner with Innovid to offer advertisers the opportunity to drive deeper engagement at scale.
“Innovid’s ability to directly serve into the top ad-supported publishers and platforms provides us with analytics that enable near real-time optimization, which is table-stakes for Digital Video, but historically unattainable within traditional Linear TV. As more television is delivered over the internet, having real-time insight into campaign delivery allows MODI to provide our clients with a significant marketplace advantage as we help them navigate this ever-changing, fragmented landscape,” said Michael Bologna, president and head of TV at MODI Media.
At Innovid, the number of advertisers requesting to reach audiences on living room devices is steadily increasing, and we are excited to offer marketers a seamless way to engage this previously unreachable audience while providing advanced analytics to measure ROI.
Want to reach viewers on every screen? Contact us today.