This year, eMarketer predicts the growth of cord cutters will accelerate by 12.5%, so how will audiences tune into March Madness? Our bets are on over-the-top (OTT) streaming devices. OTT devices are gaining popularity, as 7 in 10 U.S. internet users now use them to watch video1 and March Madness is no exception.

Check out our new infographic to find out how over-the-top streaming is changing how fans watch the tournament—and how advertisers can get in on the game.


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