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New Case Study: Mattress Company Awakens Powerful TV Advertising Performance With InnovidXP

Brands and agencies are learning that they risk falling short of their business goals by waiting to analyze advertising campaign performance. Instead, by measuring and optimizing a campaign in-flight with InnovidXP, advertisers can adjust creative ...

How Interactive Super Bowl Ads Are Changing the Game

The 2024 Super Bowl was the most streamed event ever. Before the game, the Innovid blog predicted an interactive TV spot on Paramount+ would be one of the Super Bowl’s big advertising winners.

Media Mavens: The Innovid Interview with Alissa Coronna

Alissa Coronna is Leo Burnett’s EVP-Head of Data Intelligence, so it is no surprise that she is a fan of data. Her early career included a stint as a researcher at Kantar Milward Brown. In her current role, she relies on data to help bring briefs to ...

Advertisers Optimize Less Than They Measure. Why That’s a Problem.

Advertisers like you want their campaigns to perform better.

Innovid’s Super Bowl MVPs (Most Valuable Promoters)

On Super Sunday there were many MVPs. Patrick Mahomes was the Super Bowl’s Most Valuable Player. Usher, the halftime act, was also an MVP (Most Valuable Performer).

How Streaming Is Changing Super Bowl Advertising — for the Better

The Super Bowl creates indelible moments that the whole country experiences together.

New Streaming Service Shows Live Sports Are Running to CTV

The 100% digital future of TV just got a lot closer.

Closing Time? How to Easily Switch From Amazon/Sizmek to Innovid

If this blog post were a song.

100% Digital TV Is Coming. Are You Ready?

The 100% digital future of TV is on its way. In fact, in many ways, it’s already here.

TV Speak: Innovid’s Modern Glossary for Converged TV Advertising

There was a time, long ago, when TV was easy to define. It was the “box” that governed how people arranged their furniture and schedules. While it was arguably the center of our world, it also had its limitations – from what it could do (other than ...

 
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