Today’s consumers consistently show a willingness to engage and participate with brand campaigns, so long as they’re convenient and tailored to their tastes. This relationship between brand stories and audiences is driving a new method of advertising that goes beyond just storytelling: to engaging, immersive story-building that drives true brand lift and purchase intent.
As video consumption continues to rise, you now have an opportunity that TV simply can't offer: the ability to have consumers touch, feel and be one with the ad. The means to send precision messages based on any data source. And the ability to use behavioral data for real-time optimization to boost ROI, understand benchmarks and reduce media waste.
Innovid's award-winning interactive formats (iRoll®) invite each user to become a part of your brand conversation through immersive elements integrated into already-created video spots. Using brand assets you already have, iRoll® transforms current pre-roll video into a custom, ROI-driving ads that earn more time, more attention and more engagement with your audience. With several off-the-shelf formats or custom designs, iRoll® gives any industry the power needed to attain better brand lift, purchase intent, awareness, viewability, engagement, click-throughs and much more.
And as the inventors of interactive video, we promise your creative is in good hands.
Your programmatic media buys are highly important to your ad strategy. In order to increase ROI, with Innovid, you can personalize, and optimize video messaging and content using any data source—working hand-in-hand with your existing programmatic media strategies.
We use real-time data such as geographic, demographic, behavioral, advertiser site activity, publisher data, CRM or any other first or third-party data sources, to segment and target viewers with specific video messages or content based on their unique attributes. Our creative decisioning engine then utilizes this data in real-time to identify the unique viewer attributes and then provide the most relevant content to the specific viewer.
As we all know, there is severe consumer fragmentation going on right now across media. Audiences are viewing content on multiple devices, while demanding consistent experiences on each. But keeping up with consumers, on any device, just got a bit easier with Innovid's cross-device capabilities.
Now you don't have to worry about costly creative for each and every device. Whether you're running pre-roll, interactive or personalized video, Innovid can create, deliver and measure your ads for the myriad of devices audiences are using, any time of day, anywhere.