Combine the power of data, targeting and creative to tell your brand story.
Innovid’s Video Marketing Platform enables marketers to integrate video into their customers’ journeys. Through our partnership with IBM’s Marketing Cloud, first and third-party data can be leveraged for personalized video advertising in meaningful and scalable ways — increasing relevancy and delivering better business results.
Innovid is the world’s leading video marketing platform, empowering marketers to deliver, engage, optimize and measure the most innovative video experiences on any platform, and increase efficacy and ROI. Innovid enables IBM Marketing Cloud users to better engage customers by using video:
Website Retargeting or CRM Retargeting Using Personalized Video Ads
- Website retargeting — retarget website visitors with interactive video ads focusing on their interests to increase their engagement and bring them back to the site.
- CRM retargeting — retarget visitors and customers with relevant personalized videos to increase conversion rates and retain customers.
Use Video Engagement Triggers to Amplify the Marketing Journey in Different Channels
- Use video engagement triggers to amplify the marketing journey. Innovid tracks user engagement within the videos, and pushes relevant events to UBX which can be used in Engage campaigns to continue the experience with the visitor (e.g. emails, website). This results in new leads and more accurate visitor segmentation.