Conagra Brands Drives 200% Lift in Brand Metrics Through Customization

In order to tailor video messaging to be more relevant to their diverse target audiences, Conagra Brands partnered with Innovid to deliver scalable, personalized messaging across all devices. Powered by an integration with Conagra Brands’ data management platform, Innovid delivered interactive recipes tailored to attributes of their various target  audiences. As a result of these personalized, interactive videos, Conagra Brands not only saw increases in engagement, video completion and time earned—they also attained a 200% lift in overall brand metrics for the campaign.



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