More Data. More Engagement

The first half of this year gave rise to some great video campaigns. It also showed us what consumers want more of—and that's interactivity. We updated our benchmarks with the latest and greatest analysis to help you better understand how your video content, ad placements, publisher choices and length of video really do impact consumer behavior—and subsequently, your goals and ROI.

So, we analyzed thousands of interactive and pre-roll video campaigns from H1 2015 to set performance expectations for both types of video for the rest of the year. This updated report also features a new benchmark for the ad-blocking solution powered by Innovid and DoubleVerify.
Inside you will find benchmarks for:

Inside you will find benchmarks for:

  • Activity Rate
  • % Ad Viewed
  • Awareness
  • Click-Thru Rate
  • Completion Rate
  • Cross Device Campaigns
  • Engagement rate
  • Time Earned
  • Viewability
  • Ad-Blocking