Innovid serves the most complex interactive video ads, as well as simple pre-roll campaigns, across 1000 premium global publishers and over 20 ad networks and platforms. After running over 900 campaigns in Q4 2012, Innovid's Interactive Video Advertising Benchmarks provide advertisers with a powerful tool to evaluate creative impact, media efficacy, and campaign performance.
This interactive document provides insights into sophisticated metrics like Awareness rate, Engagement rate, Time Earned, and Ad Viewability; as well as marketer staples like Click-thru, and Completion rate. Click on the bottom tabs to access Overall, iRoll® Apps, and iRoll® Expand specific data. You can click to view format performance by category, or click on the sub-navigation to compare industry to industry by each metric.
How to Use this Document
This document is an interactive PDF and will be launched by clicking on the cover. Once on the intro page, click on the start button to access all data, or the glossary for terms and definitions. The bottom tabs will help you navigate across Overall, iRoll Apps, and iRoll Expand insights. Click on the images to learn about category norms for both iRoll formats, or use the sub-navigation tabs to compare an specific KPI across industries.