Welcome to the Innovid Benchmarks! Here at Innovid, we serve the most elaborate interactive video ads, as well as simple pre-roll campaigns, across 1000 premium global publishers and over 20 ad networks and platforms. Having run more than 2000 campaigns in Q3 2013, Innovid's Interactive Video Advertising Benchmarks will provide advertisers with a pretty nifty and powerful tool to evaluate creative impact, media efficacy, and campaign performance.
This interactive document provides insights into awesome metrics like Awareness Rate, Engagement Rate, Time Earned, and Ad Viewability. We also inlcude marketer staples like Click-Thru and Completion Rate. Click on the top tabs to access an Overview or breakdowns of specific data by Vertical, Metrics, and Unit Length, all comparing iRoll and Pre-Roll.
How to Use this Document
This document is an interactive PDF and will be launched by clicking on the cover. Once on the intro page, click on the CONTINUE button to access all data, or the GLOSSARY at the bottom of the screen for terms and definitions. The top tabs will help you navigate through insights By Vertical, By Metric, and comparing 15 and 30 second units. Click on the images to learn about category norms for both iRoll and Pre-Roll formats, or explore specific KPIs. Feel free to return to the homepage or glossary at any time by clicking the icons in the top left corner.
This interactive PDF will only function properly when downloaded and viewed in Adobe Acrobat Reader.
You will need an updated version of Adobe Flash, which you can download at http://get.adobe.com/flashplayer/.
Please reach out to firstname.lastname@example.org if you would like to receive a non-interactive version of this document or if you have any questions.