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Get the Most out of Your Interactive Video

Innovid’s Interactive Video Starter Guide includes everything you need to know about how to begin your interactive video strategy or to maximise your existing interactive strategy. Interactive video success is driven by recognising where your customers are in the purchase funnel and tailoring creative to follow suit, developing device specific creative, and utilising custom formats intended to maximise engagement and time spent with your ad.

Leverage this guide to:

  • Understand how to embrace the interactive experience for maximum value.

  • Customise your video creative based on campaign goals and KPIs.

  • Optimise your video by device to best serve user behaviour on each device.

  • Create clear and direct call-to-actions that inspire in-the-moment action.

  • Leverage interaction data to get smarter and gain insight into user behaviour.


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