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 With most online video advertising platforms, including pre, mid and post roll, repurposed from TV, Innovid’s In-Video advertising brings real interactivity ‘made-for-online-video’ to the Internet

 

New York, NY, March 11, 2009 – Innovid announces the launch of the company’s In-Video Advertising platform for online advertisers, publishers and content producers. The company provides the first solution for In-Video brand integration enabling publishers and marketers to dynamically target the user’s brand experience.

 

With online video providing a challenge of monetization and low click-through rates, Innovid is bringing to the market an In-Video solution with a proven track record of generating high engagement and click-through rates.

 

Innovid In-Video Advertising Solution provides a ‘made-for-online-video’ advertising offering which brings easy-to-implement brand and product integration to the interactive canvas of online video. Through the company’s patent-pending Frame-based Meta-Data protocol, Innovid provides a seamless integration of the brand creative into the video storyline while enabling personalized targeting according to marketer or user preferences.

 

“For the last few years, engagement has been one of the most buzzed terms in online marketing,” said Veronica Holmes, Senior Director Broadband Innovation & Strategy, Sympatico / MSN. "From the initial test results for our In-Video campaign with Innovid, the company succeeds in turning the hype into real viewer engagement metrics and in providing value for publishers, marketers and users alike."

 

To experience Innovid’s In-Video Advertising on Sympatico / MSN, click here:

 

First, the company’s technology maps and tags the video for appropriate space, sound track, background and other brand-relevant attributes in which the brand’s message can be integrated. Then, Innovid matches the brand’s creative to these mapped attributes, creating a new and engaging brand experience which is synchronized with the video content. Innovid does not merely insert a creative element into the video, as with other In-Video advertising solutions. The company’s technology enables dynamically personalizing the brand’s creative according to the content of the video, thereby creating a more engaging user experience which generates better results for marketers and publishers.

 

While the campaign is live, Innovid’s analytics dashboard provides ad agencies and marketers with comprehensive and continuous reporting of campaign metrics and engagement statistics on a second-by-second basis for each brand creative.

 

To experience the dynamic integration of creative elements into a video made possible by Innovid’s proprietary technology, click here: http://www.innovid.com/

(Be sure to click ‘Next’ to play pong and change the background. Move your mouse and see what happens.)

 

Innovid takes brand integration, which has been growing by more than 30% in the electronic media this decade (source: PQ Media), and brings online video into the interactive world of the Internet. The company makes online video truly interactive for the first time, enabling users to engage with the placed products and brand objects.

 

Innovid offers marketers a range of brand integration solutions such as In-Video product integration, hot spots, billboards and synchronized overlays and companion ads (outside the video frame). To see Innovid’s complete ad gallery, click here: http://www.innovid.com/gallery.php

 

Innovid enables publishers to create additional value out of their premium video inventory, which generates new revenue streams from their video content. For more publisher information, please click here: http://www.innovid.com/publishers.php

 

“True to its name, Innovid is the next generation of online video innovation,” said Tim Hanlon, Managing Director of Publicis Groupe’s VivaKi Ventures unit. “Creative content producers and advertisers alike now have amazing digital insertion and interactive capabilities that enable viewers to experience video in compelling new ways. The possibilities are numerous – and exciting.”

 

“With the challenges of online video monetization well-documented, we’re excited to be introducing a new way for brands to dynamically target and engage prospects in online video with our partners Sympatico / MSN,” said Innovid founder and CEO Mr. Zvika Netter. “The initial engagement statistics we’re seeing give us good reason to believe that Innovid will play a role in solving the video monetization puzzle.”

 

Innovid is a leading provider of In-Video Advertising solutions for online advertisers, publishers and content producers. The company’s In-Video platform combines the marketing value of product placement, which is enjoying a 30% growth rate this decade in all electronic media, with the interactivity only possible on the Internet. Through the use of Frame-based Meta-Data, Innovid’s proprietary technology provides a seamless integration between the video and the embedded images. Beyond ad integration and serving, the company solution includes a back-end analytics dashboard to measure and track engagement. Founded in 2007, Innovid has offices in New York City and Tel Aviv, Israel. For more about Innovid, visit http://www.Innovid.com.