As consumers use streaming services, they are making their own TV watching schedules, meaning that advertisers are challenged to find new ways to target consumers who might not be watching a program when it airs
Deep inside our Video Innovation Lab, our designers and engineers are constantly developing what’s next in online video.
During the fourth quarter of 2011, video ad volume growth outpaced video viewing volume growth for the second quarter in a row.
Pre-roll video ad volume grew 35% YOY; mid-roll video ad volume grew 146% YOY
Using iRoll Apps within the robust SpotXchange marketplace proved to be a winning combination for MSC Cruises and we look forward to delivering similar results for all of our clients who use Innovid’s iRoll Apps.