Bring the precision of digital to the big screen.
As the fastest-growing ad supported channel, OTT is beginning to reach its full potential as a way for marketers to reach consumers at scale and with digital precision, in premium TV-like environments. In this beginner’s guide you’ll learn the vocabulary and fundamentals of OTT advertising, including:
- The differences between key terms (OTT, CTV, and smart TV)
- How to approach OTT advertising vs. advertising on other devices
- The various OTT advertising formats and the environments that support them