Bring the precision of digital to the big screen.

As the fastest-growing ad supported channel, OTT is beginning to reach its full potential as a way for marketers to reach consumers at scale and with digital precision, in premium TV-like environments. In this beginner’s guide you’ll learn the vocabulary and fundamentals of OTT advertising, including:

  • The differences between key terms  (OTT, CTV, and smart TV)
  • How to approach OTT advertising vs. advertising on other devices
  • The various OTT advertising formats and the environments that support them  

        

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