Create: iRoll® Suite
Dynamic, engaging, & fully interactive
IROLL® UNITS ARE:
- IROLL ® STUDIO
iRoll® family of formatsTurns any player into a microsite, engaging users with additional brand content. You can add standard features like store locators, shopping carts, image and video galleries, in-unit videos, social apps and more.Turn any pre-roll campaign into an interactive, engaging experience with buttons to socialize, purchase, download, share, locate stores, and much more!
Insert a custom click-thru graphic on top of pre-roll to drive consumers to supporting brand content and allow you to easily assess consumer interest.Easily run long-form video content in existing inventory slots – users can opt-in to extend the 15 or 30 second spot to show a 90 second commercial or 2 minute movie trailer. By extending brand exposure, you can increase retention metrics, and conversion rates.Put control in the consumer's hands, by allowing users to choose the pre-roll they prefer to watch. With iRoll Selector, you can improve relevancy of message, retention metrics, and creative rotation optimization.With iRoll Canvas, ensure your message gets the spotlight by adding complementary or extended branding alongside your pre-roll ad.
Turn video into shoppable experiences with integrated buttons or “spots” that provide a seamless, creative presentation fully integrated within the unit.Send your audience relevant messages with personalized video and transform the way you localize, target and message your digital campaigns.
As the industry's leading interactive video format, iRoll units contain any interactive content you can dream up, presented beautifully in-unit on top of the video. Media galleries, dealer/store locators, and interactive product showcases entice video viewers to explore your brand or product.
Pull social media content like Twitter feeds, YouTube videos or Instagram photos right into your ad unit, and let users visit or share content to social media destinations like Pinterest, Facebook or LinkedIn.
Make your ads more relevant based on your users demographic profiles, location, or other data, in order to display different prices, promotions, product information, copy, show times, and more.
iRoll® Studio - Self-Service Solution
Easily turn any pre-roll campaign into an interactive experience in the self-service iRoll® Studio. You can quickly add applications and features to your pre-roll to increase engagement and exploration of your brand. The iRoll Studio also provides an industry-first authoring path to build both HTML5 and Flash versions of an interactive video creative via a single workflow. This significantly reduces the time and complexity to deliver cross-channel campaigns, essentially letting the technology do the work. iRoll Studio offers immediate turnaround time, no additional creative needs, all while providing massive scale.
Share it. Post it. Click it.
iRoll Studio is a streamlined and innovative new user experience that changes the way Innovid’s clients and partners create iRoll campaigns.
iRoll Studio turns any video into an interactive experience - in minutes!
iRoll Apps Gallery
Create your own custom apps by uploading custom assets.
Present a custom call to action to the user to encourage them to engage with other apps on the bar or other brand messaging.
Create a microsite like experience to include with your pre-roll ads.
Upload a custom animated .swf app icon
Upload an image file to create a custom app icon.
Encourage social media engagement with these apps.
Get all tweets from a specific Twitter account dynamically and in real-time displayed within the iRoll unit. Users can browse the feed, choose to follow your brand’s Twitter account, or tweet from within the iRoll® unit.
Play a video from YouTube within the iRoll unit. This enables the enrichment of the video ad with additional video content and also offers an option to increase YouTube video views for your brand.
Direct users to the brand's Facebook page to grow "Likes".
Allow users to share links on Twitter, LinkedIn, Google+, Digg, Tumblr, StumbleUpon, Reddit, Delicious, Myspace, or email
Users can tweet from the unit to their Twitter page directly.
Direct users to your brand's Pinterest boards
Add an event reminder to Google, Outlook, or iCal calendars.
These apps add additional content for the user without leaving the pre-roll.
Add additional images to the unit in the fully customizable in-player image
Add additional videos to the unit, giving you the flexibility to show more information and content about your brand.
Allows users to click and download or print coupons directly from the unit.
Upload images, videos, or YouTube video links to create a custom gallery within the ad unit.
External Content Apps
These Apps click-thru, driving targeted traffic to a page of your choice
Click thru to the brand's website for more information
Drive users to your brand's special offer page
Direct users to your brand's contact info page.
Direct users to a page where they can purchase the item.
Showtimes & Tickets
Direct users to a page containing ticket & showtime info.
Direct users to a dealer locator or store finder page.
Direct users to a page where they can sign up for a newsletter.
Direct users to a related documents page.
Direct users to a DailyMotion video page.
Please download our specs document for necessary standards and guidelines for pre-roll or building your campaign with our iRoll formats.