All Your Metrics, A Single Dashboard
iRoll® reporting and analytics tools generate detailed reports that provide the insight you need about how viewers interact with every aspect of their ad — including time spent on creative elements, when and where people engaged, and what was the most captivating moment in the video. With these powerful insights, you can pinpoint optimization of the brand’s messaging.
Our dashboard enables you to easily keep track of all of your metrics from multiple publishers, devices (mobile and PC), and formats. From basics to our advanced metrics, all the information is rolled up to the campaign level.
Engagement: The Right Metric for your Brand
In-Stream video and iRoll allow you to immerse consumers deep into the brand experience, therefore creating the need for metrics that capture engagement. Innovid tracks mouseovers, any and all interactions with the ad, as well as time spent interacting, making it easy to assess the impact of your ads and the value of the consumers (shallow, lifetime, etc) interacting with your brand.
Campaign Essentials and Ratings
We have partnered with comScore and Nielsen, so you can reduce operational risks and implementation costs through a single tag solution. Our partner solutions provide you with the ability to measure digital GRP's, validated campaign audience, and demographic data.
In-Stream Brand Studies
We have a unique partnership with Dynamic Logic to serve brand studies within the video player. This means you gain the ability to track core brand metrics (lift, awareness, etc), with no bonus impressions, no pop-ups, and higher response rates.