Innovid Releases 2017 Global Video Benchmarks Study to Establish Industry Standards for Video Marketing and Measurement

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Innovid Releases 2017 Global Video Benchmarks Study to Establish Industry Standards for Video Marketing and Measurement

Study reports on video performance across devices and industries with KPIs including awareness, completions, engagement, time earned and more

NEW YORK, May 16, 2017 - Innovid, the world’s leading video marketing platform for advertisers to engage consumers across all screens and channels, today announced the release of its 2017 Global Video Benchmarks Report. The report details findings from a year-long study analyzing thousands of video campaigns with billions of impressions across 200+ global brands. The goal of the Global Video Benchmarks series is to create a video marketing barometer that marketers can use to help analyze the performance of video ads, in order to create more effective campaigns.

"As the industry’s leading video marketing platform, Innovid has been powering cross-device video campaigns for the past decade. With the recent increase in cross-channel, cross-device advanced video, advertisers are demanding higher standards in regards to performance, engagement and quality placements for their video advertising content," said Zvika Netter, CEO and co-founder of Innovid. "Our comprehensive video benchmarking study serves to establish industry standards for video marketing performance. Our mission is to help brands maximize their video investments through access to media-agnostic, open measurement, and innovative, advanced video advertising solutions."

The 2017 Global Video Benchmarks study shows how advanced video advertising, which includes interactive elements such as overlays, clickable content and more, compares to pre-roll video advertising, which is simply static video without any advanced features. Both types of ads play prior to the start of a video that a consumer is viewing. While advanced video can come in many forms, the two categories that the study focuses on are videos designed to engage viewers within the ad itself (custom interactive) versus videos designed to encourage the user to click through to a new webpage or app, independent of the ad (click-thru interactive). According to the study's findings, advanced video advertising is driving more value and yielding higher benchmarks across the board over standard pre-roll video ads; however, performance varies across publisher types, ad lengths and player sizes. Additional highlights from the study findings include:

• Custom interactive video campaigns earn 561 percent lift in total user activity over standard pre-roll campaigns.

• Custom interactive video campaigns deliver an average of 41 additional seconds in time earned — on top of the time spent watching the 15 or 30 second pre-roll—nearly tripling a 15-second ad spot.

• Mobile click-thru interactive video achieves the greatest click-thru rate, compared to any other format, with a 57 percent lift over desktop.

• Custom Interactive video on connected TV generates the highest completion rates compared to any other device or format, a 73 percent lift over mobile and a 23 percent lift over desktop.

• Tag type "VPAID HTML" grew 357 percent from H1 2016 to H2 2016.

The report further delves into the overall baseline performance for major KPIs, including awareness, completions, engagement, time earned and more, on video campaigns across various publisher placements and ad lengths. It also details how performance varies by format across devices, and offers global video benchmarks for almost any industry with a sub-series of industry-specific benchmark reports. Gaming, auto and travel/tourism industries, for example, generated the highest percentage of connected TV impressions compared to other industries. CPG household, CPG beauty/personal care and entertainment verticals allocated more video impressions to mobile devices than other industries. Finance/insurance, pharma and travel/tourism are investing more in desktop video than any other industries.

“Media buyers have long pushed for accuracy and transparency in digital ad measurement, but recent issues over video ad metrics and brand safety have given new urgency to their concerns,” said Paul Verna, principal video analyst, eMarketer. “As video ad spending continues to grow across connected devices, and across content platforms that offer limited visibility into key performance metrics, third-party measurement and objectivity are more important than ever.” The 2017 Global Video Benchmarks Report is available for download at www.innovid.com/2017-benchmarks-request

About Innovid

Innovid is the #1 online video marketing platform, delivering more video than any company across PCs, tablets, mobile phones, smart TVs and streaming devices. Innovid helps advertisers and agencies leverage the power of digital to create interactive and personalized video that delivers 80% higher performance than traditional pre-roll. Please visit www.innovid.com for more information.

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Innovid Presents the Future of Video Marketing at Oracle MME Conference

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Innovid Presents the Future of Video Marketing at Oracle MME Conference

NEW YORK and LAS VEGAS, April 24, 2017 - Innovid, the world’s leading video marketing platform for advertisers to engage consumers across all screens and channels, today announced its participation as a Gold Sponsor in this week’s Oracle MME Conference at the Mandalay Bay Convention Center in Las Vegas, taking place April 24-27, 2017.

WHAT: Executives from Innovid will lead a series of speakership discussions around the future of video marketing and the role that data and creative will play. Innovid executives also will be participating in the Oracle Partner Advisory Council. Innovid’s booth at the show is MME 17.

WHEN: Date: Tuesday, April 25, 2017 at 9:00 a.m. – 10:00 a.m.

Panel Topic: The New Age of Video Marketing

Speaker: Beth-Ann Eason, President, Innovid Annette Lafrate, VP Alliances and Partners, Vidyard Seth Lieberman, CEO, SnapApp Paul Basile, Director of Alliances and Channel, AppCloud at Oracle

Room: Mandalay Bay A

About: Video moves imagination. Video moves audiences. Video marketing has evolved beyond sending a single message to all consumers to creating one-to-one, relevant experiences that capture attention and engage viewers. In this session, speakers from Innovid, Brightcove, and Vidyard reveal the path to video marketing success, highlighting best practices that will enable you to leverage video for further personalization throughout your entire customer journey; drive account-based-marketing success with video; and generate, qualify, and convert leads faster.

Date/Time: Thursday, April 27, 2017 at 3:15 p.m. – 4:00 p.m.

Keynote Topic: Data and Creative in Tandem: How the Two Will Transform

Video Marketing Speaker: John Piccone, Chief Growth Officer, Innovid

Room: Breakers AB

About: Who says data and creative are mutually exclusive? In this session, you’ll learn about how your data can be strategically leveraged to inform your creative and how they can collectively make your cross-device video marketing more effective, targeted and actionable. Why choose only one when, together, the two can transform the future of video marketing? John will be joined by other industry leaders in this conversation.

WHERE: Oracle MME Conference (April 24 – 27, 2017) Innovid booth: MME 17 Mandalay Bay Convention Center

About Innovid

Innovid is the world’s leading video marketing platform, empowering advertisers to engage consumers across all screens and channels with more effective video creative, improved campaign performance, and video integrated throughout the customer journey. Providing a holistic, cross-device, data-driven solution that is purpose-built for video to meet the demands of audience fragmentation, Innovid’s patented, best-in-market technology and advanced measurement capabilities allow marketers to thrive in an ever-changing digital television landscape and engage viewers at scale via richly personalized creative and immersive, interactive storytelling. Innovid powers cross-channel video marketing efforts for some of the largest brands in over 28 countries including Bank of America, Best Buy, Citi, Comcast, Kraft, L’Oréal, Microsoft, P&G, Walmart, Samsung, Sprint, and Toyota.

Headquartered in New York City, Innovid also has offices in Los Angeles, San Francisco, Chicago, Detroit, London, Sydney, and Tel Aviv. Innovid is backed by investors Sequoia Capital, Genesis Partners, T-Venture, Vintage Investment Partners, Cisco Investments, and NewSpring Capital. Innovid’s numerous awards include IAB Mixx Awards, Digiday Video Awards, Inc. Magazine’s Top 50 Best Places To Work, AdAge Best Places to Work, and Crain's Best Places To Work. For more information, please visit www.innovid.com.

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Tapad And Innovid Partner To Enhance Cross-Device Video Personalization

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Tapad And Innovid Partner To Enhance Cross-Device Video Personalization

Partnership leverages industry-leading Tapad Device GraphTM for more effective video marketing across all connected devices.

NEW YORK, NY - April 11, 2017 -- Tapad has announced its partnership with Innovid, the world’s leading video marketing platform. This integration enables Innovid to bring cross-device personalization and a more unified viewer experience to its video marketing clients which include Bank of America, L’Oréal, Microsoft, and Procter & Gamble.

Tapad is the leading provider of privacy-safe, cross-device marketing technology solutions. Innovid’s proprietary technology is the only platform optimized for video, enabling marketers to thrive in an ever-changing digital television landscape.

Since its launch last year, Innovid’s Marketing Cloud Suite has helped marketers increase message relevancy and the opportunity to drive conversions, retention, and acquisition through video personalization. By leveraging the Tapad Device GraphTM, Innovid’s marketers can now benefit from the ability to drive consistent, personalized user experiences across all devices, creating more impactful connections with consumers thereby increasing ROI.

“Personalization is a must for every data-driven marketer, and this really needs to happen across all devices to ensure a unified customer journey,” says Ronnie Lavi, SVP of Product at Innovid. “At Innovid, we recognize that one size does not fit all when it comes to video. As an open platform, we are always looking to add best-of-breed capabilities through integrations and partnerships, and we chose Tapad because of its cross-device expertise.”

“Innovid has long paved the way for effective personalization in the video marketing space,” says Pierre Martensson, GM of Tapad’s data division. “As video continues to gain popularity across digital formats, we’re excited to see how our technology empowers Innovid to bring that renowned personalization to more customers, across all of their devices.”

About Tapad

Tapad Inc. is a marketing technology company renowned for its breakthrough, unified, cross-device solutions. The company’s signature Tapad Device Graph™ connects millions of consumers across billions of devices. The world's largest brands and most effective marketers entrust Tapad to provide an accurate, privacy-conscious, and unified approach to connecting with consumers across screens. In 2015, Tapad began licensing the Tapad Device Graph™ and swiftly became the established gold-standard throughout the ad tech ecosystem. Tapad is based in New York and has offices in Atlanta, Boston, Chicago, Dallas, Detroit, Frankfurt, London, Los Angeles, Miami, Minneapolis, Oslo, San Francisco, Singapore and Toronto. Tapad's numerous awards include: Forbes' Most Promising Companies, Deloitte's Technology Fast 500, Crain's Fast 50, Entrepreneur 360 “Best Entrepreneurial Companies in America”, SmartCEO Corporate Culture Award, TMCnet Tech Culture Award, Global Startup Award’s “Startup Founder of the Year”, Digiday Signal Award, iMedia ASPY Award and a MarCom Gold Award. Tapad was acquired by the Telenor Group in 2016. Telenor is one of the world's largest mobile operators with 214 million subscribers in 13 countries.

About Innovid

Innovid is the world’s leading video marketing platform, empowering advertisers to engage consumers across all screens and channels with more effective video creative, improved campaign performance, and video integrated throughout the customer journey. Providing a holistic, cross-device, data-driven solution that is purpose-built for video to meet the demands of audience fragmentation, Innovid’s patented, best-in-market technology and advanced measurement capabilities allow marketers to thrive in an ever-changing digital television landscape and engage viewers at scale via richly personalized creative and immersive, interactive storytelling. Innovid powers cross-channel video marketing efforts for some of the largest brands in over 28 countries including Bank of America, Best Buy, Citi, Comcast, Kraft, L’Oréal, Microsoft, P&G, Walmart, Samsung, Sprint, and Toyota.

Headquartered in New York City, Innovid also has offices in Los Angeles, San Francisco, Chicago, Detroit, London, Sydney, and Tel Aviv. Innovid is backed by investors Sequoia Capital, Genesis Partners, T-Venture, Vintage Investment Partners, Cisco Investments, and NewSpring Capital. Innovid’s numerous awards include IAB Mixx Awards, Digiday Video Awards, Inc. Magazine’s Top 50 Best Places To Work, AdAge Best Places to Work, and Crain's Best Places To Work. For more information, please visit www.innovid.com.

Media Contacts: Tammy Blythe Goodman Innovid +1-212-966-7555 tammy@innovid.com

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MRC Extends Innovid’s Accreditation for Desktop Viewable Video Ad Impressions, Viewability Metrics, and Mobile Video Impressions

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MRC Extends Innovid’s Accreditation for Desktop Viewable Video Ad Impressions, Viewability Metrics, and Mobile Video Impressions

NEW YORK, February 22, 2017 - Innovid, the world’s leading video marketing platform for advertisers to engage consumers across all screens and channels, today announced the continuation of its accreditation by the Media Rating Council (MRC) for desktop and mobile digital video and companion display served advertising impressions as well as desktop viewable video ad impressions and related viewability metrics. The accreditations further demonstrate Innovid’s ongoing commitment to providing a fully transparent, high-quality measurability solution for advertisers.

Horizon Media is one of several Innovid partners that deeply values MRC accreditation.

“Third party accreditation is a critical step when an endless supply of options are promising a variety of solutions. The MRC in particular offers accreditation through an in-depth audit that helps advertisers choose the right vendors to solve their problems. Our advertisers rely on not only our media expertise, but third party validation services such as the MRC to ensure accuracy and transparency,” said Greg Garunov, digital director at Horizon Media. “Unaccredited vendors are at a disadvantage as without it, their solution is a black box. In the current wave of industry scandals and need for transparency, accreditation by a third party is as important as ever.”

The MRC’s continued accreditation of Innovid’s impressions and desktop video viewability metrics reconfirms that the company’s measurements comply to the MRC’s Minimum Standards for Media Rating Research, the MRC’s Viewable Impression Measurement Guidelines for desktop advertising, and the General Invalid Traffic provisions of the Invalid Traffic Detection and Filtration Guidelines Addendum published by the MRC. It also signifies that Innovid adheres to the Display Impression Guidelines and Video Impression Guidelines published by the IAB, as well as the Mobile Web Advertising Measurement Guidelines put forth by the MRC, IAB, and Mobile Marketing Association (MMA).

“We applaud Innovid’s ongoing commitment to high-quality measurement solutions and full transparency,” said George W. Ivie, Executive Director and CEO at the Media Rating Council. “Meeting the stringent requirements necessary to earn MRC accreditation is a challenging task, and Innovid’s continued compliance for desktop digital video viewability measurement, along with its desktop and mobile video served impression measurement, speaks clearly to its position as a leader within the advertising industry.”

“As video continues to command more ad dollars, marketers need a third-party measurement solution that is accurate, transparent, and trustworthy,” said Zvika Netter, CEO and co-founder at Innovid. “We’re thrilled to receive this continuation of MRC accreditation because it reinforces our legitimacy and maturity within the video marketplace.”

About Innovid

Innovid is the world’s leading video marketing platform, empowering advertisers to engage consumers across all screens and channels with more effective video creative, improved campaign performance, and video integrated throughout the customer journey. Providing a holistic, cross-device, data-driven solution that is purpose-built for video to meet the demands of audience fragmentation, Innovid’s patented, best-in-market technology and advanced measurement capabilities allow marketers to thrive in an ever-changing digital television landscape and engage viewers at scale via richly personalized creative and immersive, interactive storytelling. Innovid powers cross-channel video marketing efforts for some of the largest brands in over 28 countries including Bank of America, Best Buy, Citi, Comcast, Kraft, L’Oréal, Microsoft, P&G, Walmart, Samsung, Sprint, and Toyota.

Headquartered in New York City, Innovid also has offices in Los Angeles, San Francisco, Chicago, Detroit, London, Sydney, and Tel Aviv. Innovid is backed by investors Sequoia Capital, Genesis Partners, T-Venture, Vintage Investment Partners, Cisco Investments, and NewSpring Capital. Innovid’s numerous awards include IAB Mixx Awards, Digiday Video Awards, Inc. Magazine’s Top 50 Best Places To Work, AdAge Best Places to Work, and Crain's Best Places To Work. For more information, please visit www.innovid.com.

About the Media Rating Council (MRC)

The MRC is a non-profit Industry association established in 1963 composed of leading television, radio, print and internet companies, as well as advertisers, advertising agencies and trade associations whose goal is to ensure measurement services that are valid, reliable and effective. Measurement services desiring MRC Accreditation are required to disclose to their customers all methodological aspects of their service; comply with the MRC Minimum Standards for Media Rating Research; and submit to MRC-designed audits to authenticate and illuminate their procedures. In addition, the MRC membership actively pursues research issues they consider priorities in an effort to improve the quality of research in the marketplace. Currently approximately 110 research products are audited by the MRC. Additional information about MRC can be found at http://www.mediaratingcouncil.org.

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Innovid Appoints Matt Colebourne as Managing Director, EMEA

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Innovid Appoints Matt Colebourne as Managing Director, EMEA

Rapidly Growing Video Marketing Platform Bolsters Executive Team To Expand Global Footprint and Accelerate Growth Across EMEA

NEW YORK, Feb. 15, 2017 -- Innovid, the world`s leading video marketing platform for advertisers to engage consumers across all screens and channels, today announced the appointment of Matt Colebourne as managing director, EMEA to strengthen its European operations and drive strategic business growth.

Bringing more than 20 years of experience in digital, Colebourne joins Innovid from Trinity Mirror, the largest regional multimedia content publisher in the UK, where he served as director of new businesses. Colebourne also spent six years at Google`s DoubleClick during which time he successfully launched the company`s technology product business in Europe.

"I`m thrilled to join the market leader in video marketing at a time when video is finally making the massive developmental steps that display and search have already undergone," said Matt Colebourne, managing director, EMEA at Innovid. "The team is fantastically talented and committed to our customers and, best of all, Innovid`s neutrality enables us to genuinely help clients in developing video marketing effectiveness without being beholden to anyone."

Based in London, Matt will be tasked with continuing to expand Innovid`s European business, focusing on bringing more effective video marketing solutions to existing and new clients throughout the region.

"As more brands recognise the value of working with a third-party, media agnostic video marketing technology partner, we have an incredible opportunity to expand our business," said Beth-Ann Eason, president at Innovid. "As a seasoned digital media executive with sharp business sense and local expertise, Matt will help us remain competitive on a global scale. He`s a fantastic addition to the team, and we`re extremely excited to welcome him to the Innovid family."

About Innovid
Innovid is the world`s leading video marketing platform, empowering advertisers to engage consumers across all screens and channels with more effective video creative, improved campaign performance, and video integrated throughout the customer journey. Providing a holistic, cross-device, data-driven solution that is purpose-built for video to meet the demands of audience fragmentation, Innovid`s patented, best-in-market technology and advanced measurement capabilities allow marketers to thrive in an ever-changing digital television landscape and engage viewers at scale via richly personalised creative and immersive, interactive storytelling. Innovid powers cross-channel video marketing efforts for some of the largest brands in over 28 countries including Bank of America, Best Buy, Citi, Comcast, Kraft, L`Oréal, Microsoft, P&G, Walmart, Samsung, Sprint, and Toyota.

Headquartered in New York City, Innovid also has offices in Los Angeles, San Francisco, Chicago, Detroit, London, Sydney, and Tel Aviv. Innovid is backed by investors Sequoia Capital, Genesis Partners, T-Venture, Vintage Investment Partners, Cisco Investments, and NewSpring Capital. Innovid`s numerous awards include IAB Mixx Awards, Digiday Video Awards, Inc. Magazine`s Top 50 Best Places To Work, AdAge Best Places to Work, and Crain`s Best Places To Work. For more information, please visit www.innovid.com.

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Innovid Names Jen Whelan Senior Vice President, Marketing

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Innovid Names Jen Whelan Senior Vice President, Marketing

Global Video Marketing Platform Taps Former Qualcomm Leader to Drive Integrated Global Marketing Strategy

NEW YORK, NY--(Marketwired - January 12, 2017) - Innovid, the world's leading video marketing platform for advertisers to engage consumers across all screens and channels, today announced that Jen Whelan has been appointed senior vice president, to lead the company's global marketing strategy. Whelan joins Innovid from Qualcomm where she served as senior director of global marketing, supporting Qualcomm's business across the chipset and licensing businesses.

"We couldn't be more delighted to welcome Jen to our team. Her experience, passionate leadership style, and relentless focus on client needs will be invaluable as we continue to engage consumers across all screens and channels," said Beth-Ann Eason, president at Innovid. "Jen's expertise is especially relevant with Innovid having recently launched a new suite of products to connect video to the other marketing channels in order for marketers to develop more meaningful relationships with consumers."

Whelan comes to Innovid with more than 20 years of experience in marketing. At Qualcomm, Whelan led strategic marketing efforts on a global scale, reporting directly to the CMO. Prior to Qualcomm, Whelan served as director of global advertising at Microsoft, where she led the global consumer advertising campaign to launch the Windows Phone 7. She also held management positions in advertising at T-Mobile and led several global marketing campaigns and product launches at Intel for more than eight years.

"A strong integrated marketing strategy plays an invaluable role in driving the business and video is increasingly becoming a critical key component of that strategy," said Jen Whelan, senior vice president, marketing at Innovid. "I'm honored to join Innovid's incredible team of visionaries as they continue to expand their platform to help marketers reach and engage consumers, using video to tell amazing stories across devices."

Innovid's marketing platform is purpose-built for video and has grown over 400 percent year-over-year, adding brands such as Home Depot, Verizon, Citi, Kraft, L'Oréal, Microsoft, and Walmart to its roster of clients and partnering with important media players like Samsung, Facebook and Snapchat. Additionally, Innovid has tripled its employee roster globally, with over 200 people across the U.S., Asia-Pacific and Europe. For more information, please visit www.innovid.com.

About Innovid

Innovid is the world's leading video marketing platform, empowering advertisers to engage consumers across all screens and channels with more effective video creative, improved campaign performance, and video integrated throughout the customer journey. Providing a holistic, cross-device, data-driven solution that is purpose-built for video to meet the demands of audience fragmentation, Innovid's patented, best-in-market technology and advanced measurement capabilities allow marketers to thrive in an ever-changing digital television landscape and engage viewers at scale via richly personalized creative and immersive, interactive storytelling.

Innovid powers cross-channel video marketing efforts for some of the largest brands in over 28 countries including Bank of America, Best Buy, Citi, Comcast, Kraft, L'Oréal, Microsoft, P&G, Walmart, Samsung, Sprint, and Toyota.

Headquartered in New York City, Innovid also has offices in Los Angeles, San Francisco, Chicago, Detroit, London, Sydney, and Tel Aviv. Innovid is backed by investors Sequoia Capital, Genesis Partners, T-Venture, Vintage Investment Partners, Cisco Investments, and NewSpring Capital. Innovid's numerous awards include IAB Mixx Awards, Digiday Video Awards, Inc. Magazine's Top 50 Best Places To Work, AdAge Best Places to Work, and Crain's Best Places To Work. For more information, please visit www.innovid.com.

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Innovid Revolutionizes Video With First Omni-Channel Marketing Cloud Integrations

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Innovid Revolutionizes Video With First Omni-Channel Marketing Cloud Integrations

Leading Video Marketing Platform Integrates with Adobe, IBM, and Oracle, Enabling The Orchestration of Video Throughout The Customer Journey

NEW YORK, December 6, 2016 - Innovid, the world’s leading video marketing platform for advertisers to engage consumers across all screens and channels, today announced the launch of its Marketing Cloud Suite. The new suite enables marketers, for the first time, to include video throughout the customer journey through its integrations with Adobe, IBM, and Oracle marketing clouds.

Innovid’s new Marketing Cloud Suite breaks the silos between video and other marketing channels and allows marketers to develop more meaningful relationships with consumers by using first and third-party data from other marketing channels such as web, email, search, display, social, mobile, and commerce to drive more consumer engagement with richly personalized and relevant video ads. By using data to deliver more effective video creative, and now integrating video throughout the customer journey, marketers can provide powerful one-to-one marketing which could not previously be achieved.

Innovid is also now passing back user intent data to marketing clouds and data management platforms based on video interactions, which will help marketers improve existing customer segmentation and drive marketing automation, simplifying the complexity of today’s multi-channel world and increasing the overall effectiveness of every channel.

Conagra Brands is one of the first brands to explore data-driven video across all channels with Innovid.

“We believe it’s more important than ever to develop ongoing customer journeys through data-driven cross-channel marketing experiences,” said Heather Dumford, marketing director at Conagra Brands. “We’re excited to put Innovid’s new marketing capabilities into action so we can more creatively incorporate video into the customer journey equation.”

Since the company’s inception in 2007, Innovid has developed a comprehensive, media-agnostic video marketing platform that is purpose-built for video, reaching every device across more screens and more channels with richly personalized and data-driven creative. The integrations with marketing cloud companies further strengthen Innovid’s position as a leader in video advertising and marketing technology, and provides marketers with the most seamless and effective way possible to engage consumers everywhere they consume content, while providing real-time analytics. “On the other side of every screen is a unique individual, and we have an incredible opportunity to help marketers engage each consumer in a more personal way,” said Zvika Netter, CEO and co-founder at Innovid. “With the new Marketing Cloud Suite, Innovid is empowering marketers to convert existing TV ads into video that can be tailored for all digital environments and customized for specific consumers, based on past exposure and interactions across all channels.”
In addition to Innovid’s Marketing Cloud Suite, the platform also includes:

Video Delivery Suite – Built for the future of TV, Innovid’s video delivery capabilities allow for unprecedented reach including all paid media channels, social platforms, website, desktop, mobile, and over 25 different connected TV devices, including OTT enabled boxes, smart TVs, gaming consoles, and Blu-ray streaming players, and over 1,000 different TV and video apps.

Analytics Suite – Developed specifically for video, Innovid gives marketers an unbiased, holistic view of video ad spend through unified reporting across publishers, partners, channels, and devices. The consolidated dashboard tracks and reports on in-depth metrics such as delivery, reach, engagement, performance, and waste. Innovid is MRC accredited for impression counting and video viewability.

Video Experience Suite – Innovid’s scalable advanced creative solutions allow marketers to create more relevant and engaging experiences for target audiences through interactive, localized, and dynamic video features. Marketers benefit from production cost savings as a single video asset is used to automatically create additional creatives in real-time.

Optimization Suite – Innovid improves campaign performance and ensures that custom KPIs are met through real-time analysis of media quality, including viewability, fraud, and brand safety, as well as performance. This is accomplished through triggering notifications, suspending delivery or performing real-time video ad blocking when campaigns do not meet desired thresholds.

About Innovid

Innovid is the world’s leading video marketing platform, empowering advertisers to engage consumers across all screens and channels with more effective video creative, improved campaign performance, and video integrated throughout the customer journey. Providing a holistic, cross-device, data-driven solution that is purpose-built for video to meet the demands of audience fragmentation, Innovid’s patented, best-in-market technology and advanced measurement capabilities allow marketers to thrive in an ever-changing digital television landscape and engage viewers at scale via richly personalized creative and immersive, interactive storytelling. Innovid powers cross-channel video marketing efforts for some of the largest brands in over 28 countries including Bank of America, Best Buy, Citi, Comcast, Kraft, L’Oréal, Microsoft, P&G, Walmart, Samsung, Sprint, and Toyota.

Headquartered in New York City, Innovid also has offices in Los Angeles, San Francisco, Chicago, Detroit, London, Sydney, and Tel Aviv. Innovid is backed by investors Sequoia Capital, Genesis Partners, T-Venture, Vintage Investment Partners, Cisco Investments, and NewSpring Capital. Innovid’s numerous awards include IAB Mixx Awards, Digiday Video Awards, Inc. Magazine’s Top 50 Best Places To Work, AdAge Best Places to Work, and Crain's Best Places To Work. For more information, please visit www.innovid.com.

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Interactive Video Advertising Has Power To Influence Opinions, According To Innovid Data

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Interactive Video Advertising Has Power To Influence Opinions, According To Innovid Data

Leading Video Marketing Platform Reports Interactive Political and Advocacy Video Ads Earn 336% More Engagement Than Traditional Pre-Roll Video Campaigns

NEW YORK, NY--(Marketwired - September 29, 2016) - Innovid, the world's leading video marketing platform for advertisers to create, deliver and measure video experiences on any device, today announced that interactive political and advocacy video ad campaigns earn an average of 336 percent more engagement over traditional video ads in the same vertical. The data includes results from all 2016 and 2015 advocacy video campaigns that support a particular social, environmental, or political cause or issue. The campaigns, powered by Innovid, ran on a variety of different platforms including desktop, mobile, Snapchat, Facebook, and connected TV devices.

"This year's presidential election has brought political initiatives to the forefront but today's increasingly fragmented audience has created challenges for advocacy groups wishing to target specific viewers across multiple platforms and channels with video -- until now," said Zvika Netter, co-founder and CEO at Innovid. "We're excited to offer an innovative video marketing solution with personalized and actionable features to help political, non-profit, and advocacy organizations reach and engage voters and consumers at scale."

Innovid also found that political and advocacy video campaigns experienced a 130 percent lift in engagement over click-thru interactive videos in all other verticals. The engagement data released today is consistent with Innovid's 2016 Global Video Benchmarks report, released in February, which stated that interactive campaigns deliver an average of 44 additional seconds in time earned over traditional video ad campaigns. In theory, the more time a consumer spends viewing or engaging with a specific video experience, the more they will be influenced by the video's message.

Innovid's political and advocacy video solutions include interactive, dynamic, polling, and actionable video capabilities. Marketers leveraging the Innovid platform can tap first-party or third-party data to personalize video messaging for a specific audience, rapidly respond to the changing political landscape, drive engagement by bringing content from a brand's website to the viewer within the video player, or survey viewers to gauge their opinions and reactions.

Political and advocacy advertising spend is at a high this year. According to eMarketer, U.S. political digital ad spend is estimated to reach one billion dollars in 2016, a 5,000 percent increase from the last presidential election year in 2008.

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IPG Mediabrands and Innovid Develop New Products to Improve Viewer Experiences Across OTT Devices

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IPG Mediabrands and Innovid Develop New Products to Improve Viewer Experiences Across OTT Devices

NEW YORK, NY and LONDON, UNITED KINGDOM and COLOGNE, GERMANY--(Marketwired - September 13, 2016) - Innovid, the world's leading video marketing platform for advertisers to create, deliver, optimize, and measure video experiences on any device, today announced an expanded partnership with IPG Mediabrands, the global media holding arm of Interpublic Group (IPG). Launching at dmexco 2016, the world's leading digital marketing conference, the partnership includes the development of new products to manage IPG Mediabrands' global over-the-top (OTT) advanced video delivery and that enhance the end viewer experience.

The unique collaboration enables IPG Mediabrands' clients to reach audiences at scale across multiple living room devices with technological innovations such as optimized UIs and TV-to-mobile integrations for more engagement, as well as unified analytics to measure and improve connected TV video ad campaigns. Innovid will showcase its video marketing solution and analytics capabilities as part of the "Partner Pavilion" inside IPG Mediabrands' dmexco booth in Cologne, Germany, located in Hall 7, Stand C049-D048.

"As audiences become more segmented across so many different devices, brands are thinking about ways to amplify messaging for greater reach and optimal engagement," said Chad Stoller, EVP of global innovation at IPG Mediabrands. "Our collaboration with Innovid allows us to offer our clients unprecedented, cross-platform reach and a whole new way of thinking about video that values the viewer -- rather than the consumer -- as the most significant part of the equation, and we believe this shift will drive meaningful engagement."

To help improve the viewer experience and drive engagement, Innovid has developed interactive TV-to-mobile (TV2M) technology that allows the viewer to input a mobile phone number with a remote control to receive extra content from the connected TV ad, such as a digital coupon or website address, via text or SMS.

Several of IPG Mediabrands' clients are also enterprise clients of Innovid's video marketing platform, many of which are also utilizing Innovid's dynamic, personalized, and interactive capabilities to maximize ad relevancy, drive engagement, and increase the amount of time viewers spend with the brand.

"As television shifts to digital, viewers consuming video content on other devices should get the same seamless experience that they've come to know and love from television. At the same time, marketers need better solutions to reach viewers across screens and extract measurements while fostering true viewer engagement," said Tal Chalozin, co-founder and CTO at Innovid. "We're excited to embark on this journey with IPG Mediabrands to focus more than ever before on the end viewer and continue to help every brand 'build once and deliver everywhere.'"

Founded in 2007 by Interpublic Group, IPG Mediabrands is home to several leading full-service agencies including UM, Initiative, MAGNA, Ansible, IPG Media Lab and Cadreon. IPG Mediabrands chose to partner with Innovid for its ability to deliver and measure advanced creative video experiences to over 25 connected TV devices including OTT enabled boxes, smart TVs, gaming consoles, and Blu-ray streaming players, and over 1,000 different TV and video apps.

To book an appointment with an Innovid representative at dmexco, please contact dmexco@innovid.com.

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Integral Ad Science and Innovid Enhance Partnership With Video Blocking

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Integral Ad Science and Innovid Enhance Partnership With Video Blocking

NEW YORK, NY--(Marketwired - Jul 6, 2016) - Integral Ad Science (IAS), the leader in quantifying digital media quality, today announced an enhanced partnership with Innovid, the world's leading video marketing platform. Video campaigns running on Innovid's platform can now utilize IAS blocking technology, which prevents video ads from serving on webpages that contain unsafe content, are fraudulent, or are in the wrong geographic location.

"Digital advertising fraud is a big problem that haunts the entire ad industry and we believe it's our responsibility to address marketers' concerns in the most seamless way possible," said Ronnie Lavi, SVP of Product at Innovid. "Integrating with IAS allows us to offer marketers a proactive solution to protect campaigns from all types of fraud -- while also complying with brand safety standards and geo restrictions -- rather than simply report the issues after the fact. This approach will maximize a video campaign's ROI and provide marketers with both full transparency and peace of mind."

Customers have been taking advantage of IAS's patented blocking capabilities for display campaigns since 2009. The integration with Innovid enables IAS to extend the benefits of its proactive solution to video, a format that is increasingly commanding more of advertisers' budgets. Blocking occurs in real-time and at the impression level on desktop. In addition to avoiding fraud, blocking can also prevent ads from serving the wrong geographic location, or on pages with specific keywords.

"Last quarter, we saw that 10 percent of all video inventory was served to illegal bots. The high cost of video has mandated quality solutions," said Kevin Lenane, General Manager of Video, Integral Ad Science. "Our blocking partnership with Innovid not only prevents advertisers from wasting video budgets on fraud, but protects the brand from risk due to unsafe content that does not meet brand safety requirements."

The integration is currently in beta and advertisers can implement IAS blocking within the Innovid platform upon request.

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Innovid Names John Piccone Chief Growth Officer

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Innovid Names John Piccone Chief Growth Officer

NEW YORK, NY--(Marketwired - June 29, 2016) - Innovid, the world's leading video marketing platform for advertisers to create, deliver and measure video experiences across devices, today announced that John Piccone has been appointed chief growth officer to help drive revenue and strategic business development, building on the company's recent 100 percent year-over-year business growth. Piccone joins Innovid from the marketing technology company, Simulmedia, Inc., where he held several leadership positions over the course of six years, including chief revenue officer and later chief strategy officer.

"Marketers are shifting toward all things video and data is the key to making video creative resonate with consumers," said Beth-Ann Eason, president at Innovid. "John's deep experience in data-driven TV advertising will enable him to help marketers transition and capitalize on digital video, particularly as OTT adoption accelerates."

Piccone is a pioneer in digital, coming to Innovid with more than 12 years of experience in the digital TV advertising industry. While at Simulmedia, he was instrumental in driving rapid growth of the business and helped to secure several new strategic accounts, dramatically expanding the company's portfolio of business. Prior to Simulmedia, Piccone served as SVP of business development and sales strategy at HealthiNation. Piccone also previously held the position of VP of sales at Blackarrow, a pioneering advanced TV ad targeting company. The first ten years of Piccone's career were spent at 24/7 Real Media where he held several senior positions in international sales and business development for Europe.

"Video has the power to connect brands with consumers on an emotional level, and Innovid's ability to deliver video to audiences at scale while also providing marketers with advanced analytics to accurately measure business outcomes is an exciting market differentiator," said John Piccone, chief growth officer at Innovid. "I'm honored to join Innovid's visionary team as they continue to invest in product development, building the most effective video marketing platform solution for marketers to reach and engage consumers on every device."

Innovid's media-neutral video marketing platform has grown over 400 percent year-over-year, adding brands such as Citi, Kraft, L'Oréal, Microsoft, and Walmart to its roster of clients and partnering with media giants like Facebook and Snapchat. Additionally, Innovid has tripled its employee roster globally, with over 200 people across the U.S., Asia-Pacific and Europe. For more information, please visit www.innovid.com.

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Innovid Named Best Place to Work in Los Angeles

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Innovid Named Best Place to Work in Los Angeles

LOS ANGELES, CA--(Marketwired - June 23, 2016) - Innovid, the world's leading video marketing platform for advertisers to create, deliver and measure video experiences on any device, today announced that it has been named one of the Best Places to Work in Los Angeles by the Los Angeles Business Journal and Best Companies Group. Final rankings of this tenth annual program will be revealed at a special event on August 16, 2016, then published in the August 22nd issue of the Los Angeles Business Journal.

"The primary mission of all our global offices is to not only attract top talent but also to cultivate an environment that promotes transparency and open collaboration, and reward those who take risks," said Zvika Netter, co-founder and CEO at Innovid. "We believe that our employees are our most important asset and will be the strongest driver in building the most advanced marketing platform for brands to engage audiences on every device with video."

This survey and awards program was designed to identify, recognize and honor the best employers in Los Angeles, benefiting the county's economy, workforce and businesses.

Innovid has already made a name for itself when it comes to company culture and outstanding workplaces, having won AdAge Best Places to Work and Crain's Best Places To Work distinctions in the past. Earlier this month, Innovid was named Best Workplace by Inc. Magazine in the publisher's first annual measurement of American companies with up to 500 employees.

Companies from across the county entered the two-part survey process to determine the Best Places to Work in Los Angeles. The first part consisted of evaluating each nominated company's workplace policies, practices, philosophy, systems and demographics. The second part consisted of an employee survey to measure the employee experience. Best Companies Group managed the overall registration and survey process in Los Angeles, analyzed the data and determined the final rankings.

For more information on the Best Places to Work in Los Angeles program, visit www.BestPlacestoWorkLA.com.

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Innovid Launches Streamlined Video Ad Delivery and Advanced Analytics for Twitter

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Innovid Launches Streamlined Video Ad Delivery and Advanced Analytics for Twitter

NEW YORK, NY--(Marketwired - June 17, 2016) - Innovid, the world's leading marketing platform for advertisers to create, deliver and measure video experiences on any device, today announced the ability for marketers to engage Twitter users with premium video ads while providing advanced analytics for all owned-and-operated Twitter properties across both mobile and desktop. This collaboration reflects Twitter's major focus on video and demonstrates the company's commitment to helping marketers tap into the platform's ever growing, always-on audience.

Marketers leveraging Innovid's platform can now access detailed metrics about Twitter video ad campaigns, including-video views, viewability, engagement, time spent, and more-which will help brands gauge how the video ads are performing and offer invaluable audience insights to best maximize ROI.

"Twitter has always offered marketers the ability to reach a highly engaged audience with influence, and now, as a result of our partnership, those same marketers leveraging video can access detailed analytics to learn how well those ads are performing at the most granular level," said Tal Chalozin, co-founder and CTO at Innovid. "We're thrilled to partner with Twitter and look forward to continuing our work in video advertising innovation."

This news comes on the heels of Twitter's recent announcement about expanded VAST-compliant video ad capabilities and new automation tools available to marketers via Twitter Ads' API partners.

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GroupM's MODI Media and Innovid Collaborate to Make Connected TV Campaigns Smarter

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GroupM's MODI Media and Innovid Collaborate to Make Connected TV Campaigns Smarter

NEW YORK, NY--(Marketwired - May 26, 2016) -   Innovid, the world's leading marketing platform for advertisers to create, deliver and measure video experiences on any device, today announced a partnership with MODI Media, GroupM's advanced television business, to power MODI Media's over-the-top (OTT) advanced video delivery. The strategic collaboration strengthens MODI Media's ability to provide advertisers with smarter analytics to measure Connected TV performance as well as enable the ability to drive deeper consumer engagement with interactive pre-roll.

This announcement comes on the heels of Innovid's recent expanded ability to deliver video content to over 25 different connected TV devices, including OTT enabled boxes, smart TVs, gaming consoles, and Blu-ray streaming players, and over 1,000 different TV and video apps. This marks the first time that a video marketing platform has allowed advertisers to seamlessly reach viewers on any screen with advanced video creative while providing smarter analytics to measure performance.

"Viewers are consuming television programming on more devices for increased control and a better user experience. This presents marketers with a richer canvas for telling their stories and allows for improved measurement capabilities," said Michael Bologna, president of MODI Media. "Innovid's ability to directly serve into the top ad-supported publishers and platforms provides us with analytics that enable near real-time optimization, which is table-stakes for Digital Video, but historically unattainable within traditional Linear TV. As more television is delivered over the internet, having real-time insight into campaign delivery allows MODI to provide our clients with a significant marketplace advantage as we help them navigate this ever-changing, fragmented landscape."

Innovid's unprecedented any-screen video platform is a unique market differentiator that meets the growing demand for digital video that goes beyond traditional broadcast and desktop placements, in order to reach viewers on other devices. Innovid's device footprint includes Amazon Fire, Apple TV, Chromecast, Google Nexus Player, PlayStation, PS Vita, Roku, Samsung Smart TV, Sony Smart TV, TiVo, Xbox 360, Xbox One, and more. MODI Media is leveraging Innovid in part for its ability to serve interactive video ads which allow viewers to engage with the creative and explore additional content, creating a more immersive viewing experience which ultimately increases the amount of time spent with any given brand.

"There's a growing number of premium video services that people are watching on connected TV devices which creates a massive opportunity for marketers to share their stories on TV while getting the perks of digital such as one-to-one communication and improved metrics," said Tal Chalozin, co-founder and CTO at Innovid. "We're excited to live in a world where so many changes in TV are happening and to be in the driver's seat of those changes. We're thrilled to work with MODI Media and power the next evolution of television so brands are set up for success today -- and in the future."

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Innovid Honored With A Stevie® Award For Innovation In 2016 American Business Awards

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Innovid Honored With A Stevie® Award For Innovation In 2016 American Business Awards

Innovid Honored With a Stevie® Award for Innovation in 2016 American Business Awards(SM)

NEW YORK, NY--(Marketwired - May 03, 2016) - Innovid, the world's leading video marketing platform for advertisers to create, deliver and measure video experiences on any device, today announced that the company has been named a Stevie® Award winner in the "Most Innovative Tech Company of the Year" category in The 14th Annual American Business Awards. Other notable companies recognized for technical innovation include Qualcomm, DocuSign, and PayPal.

More than 3,400 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories, including Startup of the Year, Executive of the Year, Best New Product or Service of the Year, and App of the Year, among others. Innovid was selected in the "Most Innovative Tech Company of the Year" category for companies with up to 2,500 employees.

Innovid has served as a visionary pioneer in the digital video space since 2007. The company was awarded a U.S. patent for its interactive video technology, an invention that involves "inserting interactive objects into video content." Since then, Innovid has partnered with several forward-thinking companies to further push the boundaries of digital video innovation including Roku, Snapchat, and Facebook, among others. Last month, Innovid launched a beta version of its advanced social video solution, enabling advertisers to reach and engage consumers on Facebook and Instagram via data-driven, immersive video content.

"We are thrilled to be recognized for technical innovation by the American Business Awards, and to be honored alongside other prestigious tech companies including DocuSign and Qualcomm (to name a few)," said Zvika Netter, co-founder and CEO at Innovid. "Our mission is to provide marketers with a seamless way to reach and engage audiences on every device while delivering advanced analytics to measure ROI, and this award is a testament to our team's hard work -- across R&D, creative, sales, marketing, and business development."

More than 250 professionals worldwide participated in the judging process to select this year's Stevie Award winners.

"The judges were extremely impressed with the quality of entries we received this year. The competition was intense and every organization that has won should be proud," said Michael Gallagher, president and founder of the Stevie Awards.

Details about The American Business Awards and the list of 2016 Stevie winners are available at www.StevieAwards.com/ABA.

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Innovid Announces Beta Launch of Advanced Social Video Marketing Solution

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Innovid Announces Beta Launch of Advanced Social Video Marketing Solution

Video Marketing Leader Now Delivers Data-Driven Advanced Video Creative for Facebook and Instagram Across All Devices

NEW YORK, NY--(Marketwired - April 20, 2016) -  Innovid, the world's leading video marketing platform for advertisers to create, deliver and measure video experiences on any device, today announced the beta launch of personalization, interactive and measurement solutions for social video. The new offering enables advertisers to reach and engage consumers on Facebook and Instagram via data-driven, immersive video content. The beta will be expanded over the coming months. This news comes shortly after Snapchatannounced a partnership with Innovid to give advertisers access to video metrics and impressions for the mobile-only social channel.

Innovid's social video solution allows social audiences to engage with additional branded content-such as extended video, store locators, coupons and more-without ever leaving the post. Additionally, data-driven video posts can leverage location, first-party or third-party data to personalize the experience for the viewer, and thus elicit a higher viewer response rate. 

Marketers leveraging Innovid's social video solution can now embed, distribute, and promote pre-roll and advanced creative video to target audiences on any device. The video content can live on a brand's Facebook page as a post and can also serve as paid media on both Facebook and Instagram. Innovid provides a single, smart embed tag that supports desktop and mobile, which the advertiser can then add to their social feed. The tag then serves an interactive and/or personalized, fully-responsive version of the video creative to the viewer, supporting both mobile landscape and mobile vertical (portrait) views, while providing real-time analytics to understand engagement and performance.

"In today's fragmented world, marketers are continually challenged to capture consumers' attention, but with over 100 million hours of video viewed on Facebook every day, social video has proven to be an incredible amplifier," said Zvika Netter, co-founder and CEO at Innovid. "The addition of social video to our video marketing platform takes us one step further in our continued mission to provide marketers with the most seamless way possible to engage consumers on any device and medium, while providing real-time analytics."

Taylors of Harrogate, a UK-based tea and coffee company, is among one of the first brands to explore Innovid's social video offering on Facebook with the help of media agency Goodstuff Communications. The interactive video campaign gives Facebook audiences the choice to choose coffee taste preferences within the video and then delivers a personalized coffee blend recommendation as a result. The campaign has driven a 35 percent engagement rate and more than 30 seconds of additional time spent with the consumer, as compared to the average industry benchmark. The video also gained nearly 4,500 likes, 400 shares, and 300 comments from consumers.

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Innovid Partners With Moat, Adds Mobile Viewability

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Innovid Partners With Moat, Adds Mobile Viewability

NEW YORK, NY--(Marketwired - February 16, 2016) - Innovid, the world's leading video platform to create, deliver and measure video experiences on any device, today announced a new integration with Moat (www.moat.com), a SaaS analytics firm for brand advertisers and premium publishers. Any video advertising campaign now created on Innovid's open platform can be easily enabled for Moat analytics, across both desktop and mobile. As a result of this partnership, Innovid continues its position as the easiest, fastest and most accurate way for agencies to launch large-scale video advertising campaigns with viewability enabled.

By integrating with Moat, the first company accredited by the Media Rating Council (MRC) to measure viewability for both mobile in-app as well as mobile web, Innovid adds mobile viewability to their suite of services -- a critical industry differentiator. Until recently, mobile video was not included in viewability measurement initiatives, despite the fact that many advertisers need to reach consumers on these devices.

"We're tremendously excited about our integration with Moat. First and foremost, this allows Innovid and our clients the opportunity to ensure holistic and accurate measurement on the small screen, which is quickly becoming the first screen for consumers," said Zvika Netter, Co-Founder and CEO at Innovid. "But we're also able to tap into Moat's ability to measure many of the world's most desirable platforms."

"As audiences spend more time on their mobile devices, cross-platform measurement and analytics have become increasingly important to understand how they are seeing and paying attention to video ads. We are excited to partner with Innovid and applaud their focus on reaching consumers with advanced video on any device and leading the way with mobile video analytics via our partnership," said Jonah Goodhart, Co-Founder and CEO of Moat.

Currently serving video advertisements for more than 40% of the top 200 TV advertisers in the US, Innovid recently announced 420% year-over-year growth. They now manage over 220 major accounts, including advertisers such as Proctor & Gamble, Best Buy, Chrysler, Pfizer, and Wal-Mart. To learn more about Innovid, please visit www.innovid.com.

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SmartCEO Magazine Recognizes Innovid With a 2016 Future 50 Award

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SmartCEO Magazine Recognizes Innovid With a 2016 Future 50 Award

Digital Video Leader Named as One of New York's Fastest Growing Companies

NEW YORK, NY--(Marketwired - January 13, 2016) - Innovid, the world's leading video platform for advertisers to create, deliver and measure video experiences on any device, has been named a Future 50 award winner in the New York market by SmartCEOMagazine. The Future 50 awards program recognizes the region's 50 fastest-growing mid-sized companies and 10 small Emerging Growth companies that have experienced outsized growth based on a combined three-year average of revenue and employee growth. This year's Future 50 winners collectively generate $2.3 billion in annual revenue and employ 10,293 individuals in Greater New York.

"We are thrilled to receive the SmartCEO Future 50 award," said Zvika Netter, co-founder and CEO, of Innovid. "Our continued growth and company achievements in digital video make us very excited for the future of TV, video and advertising, and we look forward to continuing our pursuit in helping brands connect with audiences on any device."

Innovid, founded in 2007, has rapidly expanded its business since its inception, serving billions of pre-roll and advanced creative video impressions annually, and has partnered with hundreds of Fortune 1000 brands and their agencies to transform their once-static video advertising content into interactive, relevant and ROI-driving experiences. In addition to this Future 50 award, Innovid has won several awards including Advertising Age Best Places to Work (2015), Crain's Best Places to Work (2015), IAB Mixx Rising Stars (2015, 2014 & 2013)Digiday Video Awards (2014 & 2012)iMedia Connection ASPY Awards (2013), and Creative Media Awards (2013). The company is backed by investors Sequoia Capital, Genesis Partners, T-Venture, Vintage Investment Partners, Cisco Investments, and NewSpring Capital.

See the winning CEOs in the 2016 January/February issue of New York SmartCEO Magazine, online here. Winning companies will be celebrated at an awards ceremony on January 29, 2016 in New York City.

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Innovid Raises $27.5 Million to Boost Growth of Any-Screen Video Platform and Global Expansion

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Innovid Raises $27.5 Million to Boost Growth of Any-Screen Video Platform and Global Expansion

Investor New Spring Capital Joins Original Investors Sequoia Capital, Genesis Partners, Cisco Ventures, T-Venture and Vintage Investment Partners

NEW YORK, NY--(Marketwired - December 28, 2015) - Innovid, the world's leading video platform to create, deliver and measure video experiences on any device, today announced they have raised $27.5 million in funding. New Spring Capital has become the latest investor in the company, while all previous investors, including Sequoia Capital Israel, Genesis Partners, Cisco Ventures, T-Venture and Vintage Investment Partners participated in the round, along with Silicon Valley Bank and TriplePoint Capital.

$12.5 million of the financing was received as debt financing from Silicon Valley Bank and TriplePoint Capital.

This latest investment in Innovid is a result of the company's 420% year-over-year growth to bringing on over 220 accounts, including advertisers such as Best-Buy, Chrysler, Pfizer, Proctor & Gamble, and Wal-Mart. Innovid is exclusively serving video advertisements for more than 40% of the top 200 TV advertisers in the US.

Innovid is the only video platform that can serve pre-roll and advanced video ads across every device -- including desktop, mobile, gaming consoles and connected TV/OTT. The company also boasts the largest video publisher certification footprint, allowing Innovid to maintain complete media neutrality.

Innovid attributes its substantial growth to two key factors:

  1. Media neutrality: Innovid is the only video platform that is not biased toward any media buying solution, generating its revenue entirely from Saas-based usage fees.
  2. OTT capabilities: According to eMarketer, by 2019, U.S. home penetration of connected TV users will rise to almost 100 million homes. Earlier this year, Innovid announced a partnership with Roku, making them the first video platform to offer advertisers advanced video capabilities -- such as personalized and interactive video ads within OTT content -- to bridge the gap between digital video and TV from a single platform.

"We are excited about this latest investment that will further enable us to accelerate our business in the rapidly-evolving market of TV," said Zvika Netter, CEO and Co-founder of Innovid. "With the majority of video advertising technology owned by media interests, Innovid has remained firmly media-neutral and open in its approach to video ad delivery, and therefore, have been favored by marketers who see value in partnering with an un-biased vendor that is purely focused on tech innovation."

"Innovid has not only built competitive video technology, but was also able to demonstrate strong financial KPIs -- and being profitable early on is one of them," said Glenn Rieger, New Spring General Partner. "We are thrilled to add Innovid to our portfolio of successful technology companies, and help them accelerate their growth."

Innovid, which currently has over 200 employees, and eight global offices, will also use the investment to rapidly expand its employee base in all major markets: US, EMEA and APAC; and across multiple key functions, specifically customer success and product innovation. To learn more about Innovid, please visit www.innovid.com.

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Advertising Age Names Innovid as One of the 50 Best Places to Work in Advertising & Media

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Advertising Age Names Innovid as One of the 50 Best Places to Work in Advertising & Media

NEW YORK, NY--(Marketwired - November 16, 2015) - Innovid, the world's leading video platform for advertisers to create, deliver and measure video experiences on any device, today was named one of the 50 Best Places to Work in Advertising & Media by Advertising Age. Innovid was among 50 companies selected based on criteria such as hiring practices, benefits packages, salaries, office perks, workplace environment and design. Nearly 20,000 people were surveyed as part of the selection process.

Founded in 2007, Innovid serves billions of pre-roll and advanced creative video impressions annually for many Fortune 1000 brands, including many Top 200 TV advertisers. The company's explosive client-base growth has led them to more than doubling the employee count from 2014 to 2015 across their global footprint in New York, Chicago, LA, London, Tel Aviv and Sydney, while still maintaining an engaged, family-centric and innovative workplace.

"As always, the competition was tough. Out of the hundreds of companies who applied, we're calling out more honorees than ever before. Fifty big shops, independents, agencies, ad tech, and media companies earned recognition for being leaders in recruiting, retaining, and cultivating talent," said Ken Wheaton, editor of Advertising Age. "At the end of the day all these organizations are in the talent business and they're doing it right. They're finding interesting, relevant, and often unexpected ways to create cultures and work environments that keep employees engaged."

"Our massive growth and company achievements can only be attributed to one thing: our employees," said Zvika Netter, CEO and Co-Founder of Innovid. "While we offer perks, great benefits and a family-centric environment, it's the people who show up every day to innovate, collaborate and inspire each other that make Innovid special and successful."

Submissions were evaluated by Advertising Age research partner Buck Consultants LLC. With nearly a century of experience in employee and human resource consulting, Buck crafted two surveys to help Advertising Age find the companies with the best benefits and most-engaged employees. The employer survey contained about 100 questions, including questions about pay, promotions, health care and other benefits and hiring practices. The employee survey contained about 50 questions. It measured aspects of the workplace environment that contribute to an engaged staff, including matters such as fairness of pay, vacation time, relationships with management and co-workers, career development and other workplace issues. Any agency, ad tech or media company with more than 40 full-time employees in the U.S. was eligible.

This Advertising Age award comes on the heels of Innovid being awarded one Crain's New York Business Best Places to Work for 2015, as well as being named a three-time IAB Rising Star for Digital Video.

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