NEW YORK and LAS VEGAS, April 24, 2017 - Innovid, the world’s leading video marketing platform for advertisers to engage consumers across all screens and channels, today announced its participation as a Gold Sponsor in this week’s Oracle MME Conference at the Mandalay Bay Convention Center in Las Vegas, taking place April 24-27, 2017.
WHAT: Executives from Innovid will lead a series of speakership discussions around the future of video marketing and the role that data and creative will play. Innovid executives also will be participating in the Oracle Partner Advisory Council. Innovid’s booth at the show is MME 17.
WHEN: Date: Tuesday, April 25, 2017 at 9:00 a.m. – 10:00 a.m.
Panel Topic: The New Age of Video Marketing
Speaker: Beth-Ann Eason, President, Innovid Annette Lafrate, VP Alliances and Partners, Vidyard Seth Lieberman, CEO, SnapApp Paul Basile, Director of Alliances and Channel, AppCloud at Oracle
Room: Mandalay Bay A
About: Video moves imagination. Video moves audiences. Video marketing has evolved beyond sending a single message to all consumers to creating one-to-one, relevant experiences that capture attention and engage viewers. In this session, speakers from Innovid, Brightcove, and Vidyard reveal the path to video marketing success, highlighting best practices that will enable you to leverage video for further personalization throughout your entire customer journey; drive account-based-marketing success with video; and generate, qualify, and convert leads faster.
Date/Time: Thursday, April 27, 2017 at 3:15 p.m. – 4:00 p.m.
Keynote Topic: Data and Creative in Tandem: How the Two Will Transform
Video Marketing Speaker: John Piccone, Chief Growth Officer, Innovid
Room: Breakers AB
About: Who says data and creative are mutually exclusive? In this session, you’ll learn about how your data can be strategically leveraged to inform your creative and how they can collectively make your cross-device video marketing more effective, targeted and actionable. Why choose only one when, together, the two can transform the future of video marketing? John will be joined by other industry leaders in this conversation.
WHERE: Oracle MME Conference (April 24 – 27, 2017) Innovid booth: MME 17 Mandalay Bay Convention Center
Innovid is the world’s leading video marketing platform, empowering advertisers to engage consumers across all screens and channels with more effective video creative, improved campaign performance, and video integrated throughout the customer journey. Providing a holistic, cross-device, data-driven solution that is purpose-built for video to meet the demands of audience fragmentation, Innovid’s patented, best-in-market technology and advanced measurement capabilities allow marketers to thrive in an ever-changing digital television landscape and engage viewers at scale via richly personalized creative and immersive, interactive storytelling. Innovid powers cross-channel video marketing efforts for some of the largest brands in over 28 countries including Bank of America, Best Buy, Citi, Comcast, Kraft, L’Oréal, Microsoft, P&G, Walmart, Samsung, Sprint, and Toyota.
Headquartered in New York City, Innovid also has offices in Los Angeles, San Francisco, Chicago, Detroit, London, Sydney, and Tel Aviv. Innovid is backed by investors Sequoia Capital, Genesis Partners, T-Venture, Vintage Investment Partners, Cisco Investments, and NewSpring Capital. Innovid’s numerous awards include IAB Mixx Awards, Digiday Video Awards, Inc. Magazine’s Top 50 Best Places To Work, AdAge Best Places to Work, and Crain's Best Places To Work. For more information, please visit www.innovid.com.