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Interactive Video Advertising Has Power To Influence Opinions, According To Innovid Data

Leading Video Marketing Platform Reports Interactive Political and Advocacy Video Ads Earn 336% More Engagement Than Traditional Pre-Roll Video Campaigns

NEW YORK, NY--(Marketwired - September 29, 2016) - Innovid, the world's leading video marketing platform for advertisers to create, deliver and measure video experiences on any device, today announced that interactive political and advocacy video ad campaigns earn an average of 336 percent more engagement over traditional video ads in the same vertical. The data includes results from all 2016 and 2015 advocacy video campaigns that support a particular social, environmental, or political cause or issue. The campaigns, powered by Innovid, ran on a variety of different platforms including desktop, mobile, Snapchat, Facebook, and connected TV devices.

"This year's presidential election has brought political initiatives to the forefront but today's increasingly fragmented audience has created challenges for advocacy groups wishing to target specific viewers across multiple platforms and channels with video -- until now," said Zvika Netter, co-founder and CEO at Innovid. "We're excited to offer an innovative video marketing solution with personalized and actionable features to help political, non-profit, and advocacy organizations reach and engage voters and consumers at scale."

Innovid also found that political and advocacy video campaigns experienced a 130 percent lift in engagement over click-thru interactive videos in all other verticals. The engagement data released today is consistent with Innovid's 2016 Global Video Benchmarks report, released in February, which stated that interactive campaigns deliver an average of 44 additional seconds in time earned over traditional video ad campaigns. In theory, the more time a consumer spends viewing or engaging with a specific video experience, the more they will be influenced by the video's message.

Innovid's political and advocacy video solutions include interactive, dynamic, polling, and actionable video capabilities. Marketers leveraging the Innovid platform can tap first-party or third-party data to personalize video messaging for a specific audience, rapidly respond to the changing political landscape, drive engagement by bringing content from a brand's website to the viewer within the video player, or survey viewers to gauge their opinions and reactions.

Political and advocacy advertising spend is at a high this year. According to eMarketer, U.S. political digital ad spend is estimated to reach one billion dollars in 2016, a 5,000 percent increase from the last presidential election year in 2008.

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IPG Mediabrands and Innovid Develop New Products to Improve Viewer Experiences Across OTT Devices

NEW YORK, NY and LONDON, UNITED KINGDOM and COLOGNE, GERMANY--(Marketwired - September 13, 2016) - Innovid, the world's leading video marketing platform for advertisers to create, deliver, optimize, and measure video experiences on any device, today announced an expanded partnership with IPG Mediabrands, the global media holding arm of Interpublic Group (IPG). Launching at dmexco 2016, the world's leading digital marketing conference, the partnership includes the development of new products to manage IPG Mediabrands' global over-the-top (OTT) advanced video delivery and that enhance the end viewer experience.

The unique collaboration enables IPG Mediabrands' clients to reach audiences at scale across multiple living room devices with technological innovations such as optimized UIs and TV-to-mobile integrations for more engagement, as well as unified analytics to measure and improve connected TV video ad campaigns. Innovid will showcase its video marketing solution and analytics capabilities as part of the "Partner Pavilion" inside IPG Mediabrands' dmexco booth in Cologne, Germany, located in Hall 7, Stand C049-D048.

"As audiences become more segmented across so many different devices, brands are thinking about ways to amplify messaging for greater reach and optimal engagement," said Chad Stoller, EVP of global innovation at IPG Mediabrands. "Our collaboration with Innovid allows us to offer our clients unprecedented, cross-platform reach and a whole new way of thinking about video that values the viewer -- rather than the consumer -- as the most significant part of the equation, and we believe this shift will drive meaningful engagement."

To help improve the viewer experience and drive engagement, Innovid has developed interactive TV-to-mobile (TV2M) technology that allows the viewer to input a mobile phone number with a remote control to receive extra content from the connected TV ad, such as a digital coupon or website address, via text or SMS.

Several of IPG Mediabrands' clients are also enterprise clients of Innovid's video marketing platform, many of which are also utilizing Innovid's dynamic, personalized, and interactive capabilities to maximize ad relevancy, drive engagement, and increase the amount of time viewers spend with the brand.

"As television shifts to digital, viewers consuming video content on other devices should get the same seamless experience that they've come to know and love from television. At the same time, marketers need better solutions to reach viewers across screens and extract measurements while fostering true viewer engagement," said Tal Chalozin, co-founder and CTO at Innovid. "We're excited to embark on this journey with IPG Mediabrands to focus more than ever before on the end viewer and continue to help every brand 'build once and deliver everywhere.'"

Founded in 2007 by Interpublic Group, IPG Mediabrands is home to several leading full-service agencies including UM, Initiative, MAGNA, Ansible, IPG Media Lab and Cadreon. IPG Mediabrands chose to partner with Innovid for its ability to deliver and measure advanced creative video experiences to over 25 connected TV devices including OTT enabled boxes, smart TVs, gaming consoles, and Blu-ray streaming players, and over 1,000 different TV and video apps.

To book an appointment with an Innovid representative at dmexco, please contact dmexco@innovid.com.

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Integral Ad Science and Innovid Enhance Partnership With Video Blocking

NEW YORK, NY--(Marketwired - Jul 6, 2016) - Integral Ad Science (IAS), the leader in quantifying digital media quality, today announced an enhanced partnership with Innovid, the world's leading video marketing platform. Video campaigns running on Innovid's platform can now utilize IAS blocking technology, which prevents video ads from serving on webpages that contain unsafe content, are fraudulent, or are in the wrong geographic location.

"Digital advertising fraud is a big problem that haunts the entire ad industry and we believe it's our responsibility to address marketers' concerns in the most seamless way possible," said Ronnie Lavi, SVP of Product at Innovid. "Integrating with IAS allows us to offer marketers a proactive solution to protect campaigns from all types of fraud -- while also complying with brand safety standards and geo restrictions -- rather than simply report the issues after the fact. This approach will maximize a video campaign's ROI and provide marketers with both full transparency and peace of mind."

Customers have been taking advantage of IAS's patented blocking capabilities for display campaigns since 2009. The integration with Innovid enables IAS to extend the benefits of its proactive solution to video, a format that is increasingly commanding more of advertisers' budgets. Blocking occurs in real-time and at the impression level on desktop. In addition to avoiding fraud, blocking can also prevent ads from serving the wrong geographic location, or on pages with specific keywords.

"Last quarter, we saw that 10 percent of all video inventory was served to illegal bots. The high cost of video has mandated quality solutions," said Kevin Lenane, General Manager of Video, Integral Ad Science. "Our blocking partnership with Innovid not only prevents advertisers from wasting video budgets on fraud, but protects the brand from risk due to unsafe content that does not meet brand safety requirements."

The integration is currently in beta and advertisers can implement IAS blocking within the Innovid platform upon request.

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Innovid Names John Piccone Chief Growth Officer

NEW YORK, NY--(Marketwired - June 29, 2016) - Innovid, the world's leading video marketing platform for advertisers to create, deliver and measure video experiences across devices, today announced that John Piccone has been appointed chief growth officer to help drive revenue and strategic business development, building on the company's recent 100 percent year-over-year business growth. Piccone joins Innovid from the marketing technology company, Simulmedia, Inc., where he held several leadership positions over the course of six years, including chief revenue officer and later chief strategy officer.

"Marketers are shifting toward all things video and data is the key to making video creative resonate with consumers," said Beth-Ann Eason, president at Innovid. "John's deep experience in data-driven TV advertising will enable him to help marketers transition and capitalize on digital video, particularly as OTT adoption accelerates."

Piccone is a pioneer in digital, coming to Innovid with more than 12 years of experience in the digital TV advertising industry. While at Simulmedia, he was instrumental in driving rapid growth of the business and helped to secure several new strategic accounts, dramatically expanding the company's portfolio of business. Prior to Simulmedia, Piccone served as SVP of business development and sales strategy at HealthiNation. Piccone also previously held the position of VP of sales at Blackarrow, a pioneering advanced TV ad targeting company. The first ten years of Piccone's career were spent at 24/7 Real Media where he held several senior positions in international sales and business development for Europe.

"Video has the power to connect brands with consumers on an emotional level, and Innovid's ability to deliver video to audiences at scale while also providing marketers with advanced analytics to accurately measure business outcomes is an exciting market differentiator," said John Piccone, chief growth officer at Innovid. "I'm honored to join Innovid's visionary team as they continue to invest in product development, building the most effective video marketing platform solution for marketers to reach and engage consumers on every device."

Innovid's media-neutral video marketing platform has grown over 400 percent year-over-year, adding brands such as Citi, Kraft, L'Oréal, Microsoft, and Walmart to its roster of clients and partnering with media giants like Facebook and Snapchat. Additionally, Innovid has tripled its employee roster globally, with over 200 people across the U.S., Asia-Pacific and Europe. For more information, please visit www.innovid.com.

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Innovid Named Best Place to Work in Los Angeles

LOS ANGELES, CA--(Marketwired - June 23, 2016) - Innovid, the world's leading video marketing platform for advertisers to create, deliver and measure video experiences on any device, today announced that it has been named one of the Best Places to Work in Los Angeles by the Los Angeles Business Journal and Best Companies Group. Final rankings of this tenth annual program will be revealed at a special event on August 16, 2016, then published in the August 22nd issue of the Los Angeles Business Journal.

"The primary mission of all our global offices is to not only attract top talent but also to cultivate an environment that promotes transparency and open collaboration, and reward those who take risks," said Zvika Netter, co-founder and CEO at Innovid. "We believe that our employees are our most important asset and will be the strongest driver in building the most advanced marketing platform for brands to engage audiences on every device with video."

This survey and awards program was designed to identify, recognize and honor the best employers in Los Angeles, benefiting the county's economy, workforce and businesses.

Innovid has already made a name for itself when it comes to company culture and outstanding workplaces, having won AdAge Best Places to Work and Crain's Best Places To Work distinctions in the past. Earlier this month, Innovid was named Best Workplace by Inc. Magazine in the publisher's first annual measurement of American companies with up to 500 employees.

Companies from across the county entered the two-part survey process to determine the Best Places to Work in Los Angeles. The first part consisted of evaluating each nominated company's workplace policies, practices, philosophy, systems and demographics. The second part consisted of an employee survey to measure the employee experience. Best Companies Group managed the overall registration and survey process in Los Angeles, analyzed the data and determined the final rankings.

For more information on the Best Places to Work in Los Angeles program, visit www.BestPlacestoWorkLA.com.

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Innovid Launches Streamlined Video Ad Delivery and Advanced Analytics for Twitter

NEW YORK, NY--(Marketwired - June 17, 2016) - Innovid, the world's leading marketing platform for advertisers to create, deliver and measure video experiences on any device, today announced the ability for marketers to engage Twitter users with premium video ads while providing advanced analytics for all owned-and-operated Twitter properties across both mobile and desktop. This collaboration reflects Twitter's major focus on video and demonstrates the company's commitment to helping marketers tap into the platform's ever growing, always-on audience.

Marketers leveraging Innovid's platform can now access detailed metrics about Twitter video ad campaigns, including-video views, viewability, engagement, time spent, and more-which will help brands gauge how the video ads are performing and offer invaluable audience insights to best maximize ROI.

"Twitter has always offered marketers the ability to reach a highly engaged audience with influence, and now, as a result of our partnership, those same marketers leveraging video can access detailed analytics to learn how well those ads are performing at the most granular level," said Tal Chalozin, co-founder and CTO at Innovid. "We're thrilled to partner with Twitter and look forward to continuing our work in video advertising innovation."

This news comes on the heels of Twitter's recent announcement about expanded VAST-compliant video ad capabilities and new automation tools available to marketers via Twitter Ads' API partners.

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GroupM's MODI Media and Innovid Collaborate to Make Connected TV Campaigns Smarter

NEW YORK, NY--(Marketwired - May 26, 2016) -   Innovid, the world's leading marketing platform for advertisers to create, deliver and measure video experiences on any device, today announced a partnership with MODI Media, GroupM's advanced television business, to power MODI Media's over-the-top (OTT) advanced video delivery. The strategic collaboration strengthens MODI Media's ability to provide advertisers with smarter analytics to measure Connected TV performance as well as enable the ability to drive deeper consumer engagement with interactive pre-roll.

This announcement comes on the heels of Innovid's recent expanded ability to deliver video content to over 25 different connected TV devices, including OTT enabled boxes, smart TVs, gaming consoles, and Blu-ray streaming players, and over 1,000 different TV and video apps. This marks the first time that a video marketing platform has allowed advertisers to seamlessly reach viewers on any screen with advanced video creative while providing smarter analytics to measure performance.

"Viewers are consuming television programming on more devices for increased control and a better user experience. This presents marketers with a richer canvas for telling their stories and allows for improved measurement capabilities," said Michael Bologna, president of MODI Media. "Innovid's ability to directly serve into the top ad-supported publishers and platforms provides us with analytics that enable near real-time optimization, which is table-stakes for Digital Video, but historically unattainable within traditional Linear TV. As more television is delivered over the internet, having real-time insight into campaign delivery allows MODI to provide our clients with a significant marketplace advantage as we help them navigate this ever-changing, fragmented landscape."

Innovid's unprecedented any-screen video platform is a unique market differentiator that meets the growing demand for digital video that goes beyond traditional broadcast and desktop placements, in order to reach viewers on other devices. Innovid's device footprint includes Amazon Fire, Apple TV, Chromecast, Google Nexus Player, PlayStation, PS Vita, Roku, Samsung Smart TV, Sony Smart TV, TiVo, Xbox 360, Xbox One, and more. MODI Media is leveraging Innovid in part for its ability to serve interactive video ads which allow viewers to engage with the creative and explore additional content, creating a more immersive viewing experience which ultimately increases the amount of time spent with any given brand.

"There's a growing number of premium video services that people are watching on connected TV devices which creates a massive opportunity for marketers to share their stories on TV while getting the perks of digital such as one-to-one communication and improved metrics," said Tal Chalozin, co-founder and CTO at Innovid. "We're excited to live in a world where so many changes in TV are happening and to be in the driver's seat of those changes. We're thrilled to work with MODI Media and power the next evolution of television so brands are set up for success today -- and in the future."

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Innovid Honored With A Stevie® Award For Innovation In 2016 American Business Awards

Innovid Honored With a Stevie® Award for Innovation in 2016 American Business Awards(SM)

NEW YORK, NY--(Marketwired - May 03, 2016) - Innovid, the world's leading video marketing platform for advertisers to create, deliver and measure video experiences on any device, today announced that the company has been named a Stevie® Award winner in the "Most Innovative Tech Company of the Year" category in The 14th Annual American Business Awards. Other notable companies recognized for technical innovation include Qualcomm, DocuSign, and PayPal.

More than 3,400 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories, including Startup of the Year, Executive of the Year, Best New Product or Service of the Year, and App of the Year, among others. Innovid was selected in the "Most Innovative Tech Company of the Year" category for companies with up to 2,500 employees.

Innovid has served as a visionary pioneer in the digital video space since 2007. The company was awarded a U.S. patent for its interactive video technology, an invention that involves "inserting interactive objects into video content." Since then, Innovid has partnered with several forward-thinking companies to further push the boundaries of digital video innovation including Roku, Snapchat, and Facebook, among others. Last month, Innovid launched a beta version of its advanced social video solution, enabling advertisers to reach and engage consumers on Facebook and Instagram via data-driven, immersive video content.

"We are thrilled to be recognized for technical innovation by the American Business Awards, and to be honored alongside other prestigious tech companies including DocuSign and Qualcomm (to name a few)," said Zvika Netter, co-founder and CEO at Innovid. "Our mission is to provide marketers with a seamless way to reach and engage audiences on every device while delivering advanced analytics to measure ROI, and this award is a testament to our team's hard work -- across R&D, creative, sales, marketing, and business development."

More than 250 professionals worldwide participated in the judging process to select this year's Stevie Award winners.

"The judges were extremely impressed with the quality of entries we received this year. The competition was intense and every organization that has won should be proud," said Michael Gallagher, president and founder of the Stevie Awards.

Details about The American Business Awards and the list of 2016 Stevie winners are available at www.StevieAwards.com/ABA.

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Innovid Announces Beta Launch of Advanced Social Video Marketing Solution

Video Marketing Leader Now Delivers Data-Driven Advanced Video Creative for Facebook and Instagram Across All Devices

NEW YORK, NY--(Marketwired - April 20, 2016) -  Innovid, the world's leading video marketing platform for advertisers to create, deliver and measure video experiences on any device, today announced the beta launch of personalization, interactive and measurement solutions for social video. The new offering enables advertisers to reach and engage consumers on Facebook and Instagram via data-driven, immersive video content. The beta will be expanded over the coming months. This news comes shortly after Snapchatannounced a partnership with Innovid to give advertisers access to video metrics and impressions for the mobile-only social channel.

Innovid's social video solution allows social audiences to engage with additional branded content-such as extended video, store locators, coupons and more-without ever leaving the post. Additionally, data-driven video posts can leverage location, first-party or third-party data to personalize the experience for the viewer, and thus elicit a higher viewer response rate. 

Marketers leveraging Innovid's social video solution can now embed, distribute, and promote pre-roll and advanced creative video to target audiences on any device. The video content can live on a brand's Facebook page as a post and can also serve as paid media on both Facebook and Instagram. Innovid provides a single, smart embed tag that supports desktop and mobile, which the advertiser can then add to their social feed. The tag then serves an interactive and/or personalized, fully-responsive version of the video creative to the viewer, supporting both mobile landscape and mobile vertical (portrait) views, while providing real-time analytics to understand engagement and performance.

"In today's fragmented world, marketers are continually challenged to capture consumers' attention, but with over 100 million hours of video viewed on Facebook every day, social video has proven to be an incredible amplifier," said Zvika Netter, co-founder and CEO at Innovid. "The addition of social video to our video marketing platform takes us one step further in our continued mission to provide marketers with the most seamless way possible to engage consumers on any device and medium, while providing real-time analytics."

Taylors of Harrogate, a UK-based tea and coffee company, is among one of the first brands to explore Innovid's social video offering on Facebook with the help of media agency Goodstuff Communications. The interactive video campaign gives Facebook audiences the choice to choose coffee taste preferences within the video and then delivers a personalized coffee blend recommendation as a result. The campaign has driven a 35 percent engagement rate and more than 30 seconds of additional time spent with the consumer, as compared to the average industry benchmark. The video also gained nearly 4,500 likes, 400 shares, and 300 comments from consumers.

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Innovid Partners With Moat, Adds Mobile Viewability

NEW YORK, NY--(Marketwired - February 16, 2016) - Innovid, the world's leading video platform to create, deliver and measure video experiences on any device, today announced a new integration with Moat (www.moat.com), a SaaS analytics firm for brand advertisers and premium publishers. Any video advertising campaign now created on Innovid's open platform can be easily enabled for Moat analytics, across both desktop and mobile. As a result of this partnership, Innovid continues its position as the easiest, fastest and most accurate way for agencies to launch large-scale video advertising campaigns with viewability enabled.

By integrating with Moat, the first company accredited by the Media Rating Council (MRC) to measure viewability for both mobile in-app as well as mobile web, Innovid adds mobile viewability to their suite of services -- a critical industry differentiator. Until recently, mobile video was not included in viewability measurement initiatives, despite the fact that many advertisers need to reach consumers on these devices.

"We're tremendously excited about our integration with Moat. First and foremost, this allows Innovid and our clients the opportunity to ensure holistic and accurate measurement on the small screen, which is quickly becoming the first screen for consumers," said Zvika Netter, Co-Founder and CEO at Innovid. "But we're also able to tap into Moat's ability to measure many of the world's most desirable platforms."

"As audiences spend more time on their mobile devices, cross-platform measurement and analytics have become increasingly important to understand how they are seeing and paying attention to video ads. We are excited to partner with Innovid and applaud their focus on reaching consumers with advanced video on any device and leading the way with mobile video analytics via our partnership," said Jonah Goodhart, Co-Founder and CEO of Moat.

Currently serving video advertisements for more than 40% of the top 200 TV advertisers in the US, Innovid recently announced 420% year-over-year growth. They now manage over 220 major accounts, including advertisers such as Proctor & Gamble, Best Buy, Chrysler, Pfizer, and Wal-Mart. To learn more about Innovid, please visit www.innovid.com.

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SmartCEO Magazine Recognizes Innovid With a 2016 Future 50 Award

Digital Video Leader Named as One of New York's Fastest Growing Companies

NEW YORK, NY--(Marketwired - January 13, 2016) - Innovid, the world's leading video platform for advertisers to create, deliver and measure video experiences on any device, has been named a Future 50 award winner in the New York market by SmartCEOMagazine. The Future 50 awards program recognizes the region's 50 fastest-growing mid-sized companies and 10 small Emerging Growth companies that have experienced outsized growth based on a combined three-year average of revenue and employee growth. This year's Future 50 winners collectively generate $2.3 billion in annual revenue and employ 10,293 individuals in Greater New York.

"We are thrilled to receive the SmartCEO Future 50 award," said Zvika Netter, co-founder and CEO, of Innovid. "Our continued growth and company achievements in digital video make us very excited for the future of TV, video and advertising, and we look forward to continuing our pursuit in helping brands connect with audiences on any device."

Innovid, founded in 2007, has rapidly expanded its business since its inception, serving billions of pre-roll and advanced creative video impressions annually, and has partnered with hundreds of Fortune 1000 brands and their agencies to transform their once-static video advertising content into interactive, relevant and ROI-driving experiences. In addition to this Future 50 award, Innovid has won several awards including Advertising Age Best Places to Work (2015), Crain's Best Places to Work (2015), IAB Mixx Rising Stars (2015, 2014 & 2013)Digiday Video Awards (2014 & 2012)iMedia Connection ASPY Awards (2013), and Creative Media Awards (2013). The company is backed by investors Sequoia Capital, Genesis Partners, T-Venture, Vintage Investment Partners, Cisco Investments, and NewSpring Capital.

See the winning CEOs in the 2016 January/February issue of New York SmartCEO Magazine, online here. Winning companies will be celebrated at an awards ceremony on January 29, 2016 in New York City.

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Innovid Raises $27.5 Million to Boost Growth of Any-Screen Video Platform and Global Expansion

Investor New Spring Capital Joins Original Investors Sequoia Capital, Genesis Partners, Cisco Ventures, T-Venture and Vintage Investment Partners

NEW YORK, NY--(Marketwired - December 28, 2015) - Innovid, the world's leading video platform to create, deliver and measure video experiences on any device, today announced they have raised $27.5 million in funding. New Spring Capital has become the latest investor in the company, while all previous investors, including Sequoia Capital Israel, Genesis Partners, Cisco Ventures, T-Venture and Vintage Investment Partners participated in the round, along with Silicon Valley Bank and TriplePoint Capital.

$12.5 million of the financing was received as debt financing from Silicon Valley Bank and TriplePoint Capital.

This latest investment in Innovid is a result of the company's 420% year-over-year growth to bringing on over 220 accounts, including advertisers such as Best-Buy, Chrysler, Pfizer, Proctor & Gamble, and Wal-Mart. Innovid is exclusively serving video advertisements for more than 40% of the top 200 TV advertisers in the US.

Innovid is the only video platform that can serve pre-roll and advanced video ads across every device -- including desktop, mobile, gaming consoles and connected TV/OTT. The company also boasts the largest video publisher certification footprint, allowing Innovid to maintain complete media neutrality.

Innovid attributes its substantial growth to two key factors:

  1. Media neutrality: Innovid is the only video platform that is not biased toward any media buying solution, generating its revenue entirely from Saas-based usage fees.
  2. OTT capabilities: According to eMarketer, by 2019, U.S. home penetration of connected TV users will rise to almost 100 million homes. Earlier this year, Innovid announced a partnership with Roku, making them the first video platform to offer advertisers advanced video capabilities -- such as personalized and interactive video ads within OTT content -- to bridge the gap between digital video and TV from a single platform.

"We are excited about this latest investment that will further enable us to accelerate our business in the rapidly-evolving market of TV," said Zvika Netter, CEO and Co-founder of Innovid. "With the majority of video advertising technology owned by media interests, Innovid has remained firmly media-neutral and open in its approach to video ad delivery, and therefore, have been favored by marketers who see value in partnering with an un-biased vendor that is purely focused on tech innovation."

"Innovid has not only built competitive video technology, but was also able to demonstrate strong financial KPIs -- and being profitable early on is one of them," said Glenn Rieger, New Spring General Partner. "We are thrilled to add Innovid to our portfolio of successful technology companies, and help them accelerate their growth."

Innovid, which currently has over 200 employees, and eight global offices, will also use the investment to rapidly expand its employee base in all major markets: US, EMEA and APAC; and across multiple key functions, specifically customer success and product innovation. To learn more about Innovid, please visit www.innovid.com.

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Advertising Age Names Innovid as One of the 50 Best Places to Work in Advertising & Media

NEW YORK, NY--(Marketwired - November 16, 2015) - Innovid, the world's leading video platform for advertisers to create, deliver and measure video experiences on any device, today was named one of the 50 Best Places to Work in Advertising & Media by Advertising Age. Innovid was among 50 companies selected based on criteria such as hiring practices, benefits packages, salaries, office perks, workplace environment and design. Nearly 20,000 people were surveyed as part of the selection process.

Founded in 2007, Innovid serves billions of pre-roll and advanced creative video impressions annually for many Fortune 1000 brands, including many Top 200 TV advertisers. The company's explosive client-base growth has led them to more than doubling the employee count from 2014 to 2015 across their global footprint in New York, Chicago, LA, London, Tel Aviv and Sydney, while still maintaining an engaged, family-centric and innovative workplace.

"As always, the competition was tough. Out of the hundreds of companies who applied, we're calling out more honorees than ever before. Fifty big shops, independents, agencies, ad tech, and media companies earned recognition for being leaders in recruiting, retaining, and cultivating talent," said Ken Wheaton, editor of Advertising Age. "At the end of the day all these organizations are in the talent business and they're doing it right. They're finding interesting, relevant, and often unexpected ways to create cultures and work environments that keep employees engaged."

"Our massive growth and company achievements can only be attributed to one thing: our employees," said Zvika Netter, CEO and Co-Founder of Innovid. "While we offer perks, great benefits and a family-centric environment, it's the people who show up every day to innovate, collaborate and inspire each other that make Innovid special and successful."

Submissions were evaluated by Advertising Age research partner Buck Consultants LLC. With nearly a century of experience in employee and human resource consulting, Buck crafted two surveys to help Advertising Age find the companies with the best benefits and most-engaged employees. The employer survey contained about 100 questions, including questions about pay, promotions, health care and other benefits and hiring practices. The employee survey contained about 50 questions. It measured aspects of the workplace environment that contribute to an engaged staff, including matters such as fairness of pay, vacation time, relationships with management and co-workers, career development and other workplace issues. Any agency, ad tech or media company with more than 40 full-time employees in the U.S. was eligible.

This Advertising Age award comes on the heels of Innovid being awarded one Crain's New York Business Best Places to Work for 2015, as well as being named a three-time IAB Rising Star for Digital Video.

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Innovid Launches Programmatic Creative Solution for Advanced Video Advertising

Leading Video Platform Becomes First Company to Offer Full Suite of Video Marketing Capabilities for Pre-Roll, Interactive and Personalization

NEW YORK, NY--(Marketwired - November 10, 2015) - Innovid, the world's leading video platform for advertisers to create, deliver and measure video experiences on any device, today announced the addition of a Programmatic Creative solution. The latest offering to their platform helps advertisers to build, personalize, and optimize video messaging and content using any data source -- working hand-in-hand with existing programmatic media strategies. This addition to Innovid's offering also makes it the first video platform to have a complete suite of video marketing capabilities for pre-roll, interactive and personalized video, giving brands and their media agencies, trading desks and DSPs a tool to increase ROI on programmatic media spend.

Innovid's Programmatic Creative solution effectively combines data and creative, empowering brands to create personalized video messaging and content, and then target those messages to the best-fit audiences. With this enhancement to the Innovid platform, brands can more easily and effectively tell their brand stories across multiple audience segments. Moreover, instead of solely implementing a programmatic media buying strategy and serving the same creative message across the media buy, the Innovid programmatic creative solution allows advertisers to layer in personalized creative and extract higher returns on that spend with precision messaging.

"Traditionally, advertisers spend most of their time and effort on programmatic media strategies just finding the right audiences. Once identified, however, these target audiences all received the exact same message. That's a missed opportunity," said Ronnie Lavi, VP of Product for Innovid. "With Innovid's programmatic creative solution, brands can personalize the message and content, and dramatically increase relevancy in order to gain a much higher return on their media investments."

Innovid's Programmatic Creative offering uses real-time data such as geographic, demographic, behavioral, advertiser site activity, publisher data, CRM or any other first or third-party data sources, to segment and target viewers with specific video messages or content based on their unique attributes. The creative decisioning engine then utilizes this data in real time to identify the unique viewer attributes and then provide the most relevant content to the specific viewer. Additionally, Innovid can serve any type of ad format and work with both VAST and VPAID inventory, as well as provide granular reporting for each creative version.

Innovid's complete suite of video marketing solutions across pre-roll, interactive and personalized video, empowers advertisers to execute any video campaign strategy, in order to achieve scale, engagement and/or audience targeting. From a single platform, and across any device or media partner, advertisers can access a single data set which can be leveraged to achieve sequential messaging, creative retargeting, creative frequency and other advanced rotations, therefore significantly reducing operational complexity and increasing total media value.

To set up an interview with Ronnie Lavi, VP of Product, or Zvika Netter, CEO of Innovid -- or to request a demo of the new programmatic solution -- please contact Mark Ballard at Channel V Media, mark@channelvmedia.com.

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Innovid and Netflix Win 2015 IAB MIXX Gold Award

Leading Video Platforms Team Up to Win Rising Star Award for Interactive Video

NEW YORK, NY--(Marketwired - October 01, 2015) - Innovid, the world's leading video platform for advertisers to create, deliver and measure video experiences on any device, today announces it has won an IAB MIXX Gold Award, in collaboration with Droga5, for its advanced creative video campaign with Netflix. The campaign helped Netflix introduce a new line-up of original content through interactive video features.

The annual IAB MIXX Awards celebrate the world's most creative and high-impact digital executions. Recognized as the benchmark for best-in-class campaigns and embodying leading-edge innovation, IAB MIXX Award-winning work inspires and educates the marketplace about the power to build brands digitally. The awards are judged by an independent panel of highly acclaimed thought leaders in the advertising ecosystem -- advertising agency executives who create campaigns for the world's most powerful brands, marketers with direct control over many of the largest advertising budgets in the world and major media company leaders.

Innovid and Netflix’s interactive video campaign introduces several original Netflix programs including House of Cards, Bojack Horseman, The Unbreakable Kimmy Schmidt, Marco Polo, and The Adventures of Puss in Boots. The interactive video presents these featured programs in a multi-layer, immersive film with narration, which introduces a single story arch while footage from the corresponding Netflix program plays. As audiences use arrow keys to flip through the footage of the various programs, the narrated story aligns with it. This innovative use of video puts the viewer in the driver’s seat in order to experience the powerful range of emotion behind every Netflix show.

"The interactive technology in this video provided a truly engaging way for our audiences to connect with our content," said Justin Koval, Senior Marketing Manager at Netflix for North America, Australia and New Zealand.

"We are thrilled that our innovation in video has been continuously recognized by the IAB," said Tal Chalozin, Co-Founder and CTO, Innovid. "Through advanced creative, we can not only push the boundaries of engaged storytelling, but help brands like Netflix achieve success in digital video."

In addition to the gold IAB MIXX award, Innovid also won the bronze award in the same category for its interactive video campaign, with Horizon Media, for Turner Broadcasting. Innovid was also recently named one of Crain’s Best Places to Work in NYC 2015 and has won several awards including IAB Mixx Rising Stars Gold (2014)Digiday Video Awards (2014 & 2012)iMedia Connection ASPY Awards (2013), andCreative Media Awards (2013). For more information, please visit www.innovid.com.

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Innovid Awarded 2015 Best Places to Work in New York City

NEW YORK, NY--(Marketwired - September 21, 2015) - Innovid, the world's leading video platform for advertisers to create, deliver and measure video experiences on any device, today announced they have been listed as one of New York City's 100 Best Places to Work. This survey and awards program, a joint effort of Crain's New York Business and Best Companies Group, identifies, recognizes and honors the best employers in New York City, benefiting the city's economy, workforce and businesses.

An alphabetical listing of the 100 companies named as Best Places to Work in New York City, appeared on Crain's New York Business'swebsite, crainsnewyork.com, on September 18th. The data was supplied by contracted independent research firm Best Companies Group, which was responsible for the entire registration and survey process, analysis of the data and final rankings. Crain's New York Business only reports on the results of the data provided by Best Companies Group.

Companies from across all five boroughs participated in the two-part survey process to determine the Best Places to Work in New York City. The first part (25% of the ranking) consisted of evaluating each nominated company's workplace policies, practices, philosophies, systems, and demographics. The second part (75% of the ranking) involved an employee survey to measure the employee experience. The combined scores determined the top companies and the final ranking.

"We are so incredibly proud to have been awarded this prestigious ranking. When it comes to our culture, I believe it's less about the perks (which we have), or the office environment (which we pride ourselves on), but all about the people. We take huge pride in our open, friendly, family-centric culture, and see it as the true key to our ongoing success," said Zvika Netter, Co-Founder and CEO, Innovid, who was named in TIME's "Tech Pioneers Who Will Change Your Life" in 2009.

Innovid, founded in 2007, has rapidly expanded its business since its inception-serving billions of pre-roll and advanced creative video impressions annually -- and has partnered with hundreds of Fortune 1000 brands and their agencies to transform their once-static video advertising content into interactive, relevant and ROI-driving experiences. In addition to this 2015 Crain's ranking, Innovid has won several awards including IAB Mixx Rising Stars (2014 & 2013)Digiday Video Awards (2014 & 2012)iMedia Connection ASPY Awards (2013), andCreative Media Awards (2013).

The company is backed by investors Sequoia Capital, Genesis Partners, T-Ventures, and Cisco Investments. For more information, please visitwww.innovid.com.

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Innovid Inc. Names Scott Clark to VP, Head of Brand Partnerships

NEW YORK, NY--(Marketwired - August 03, 2015) - Innovid, a leading personalized and interactive video provider, has announced Scott Clark as the VP, Head of Brand Partnerships. Innovid will rely on Clark's rich experience working with brand marketers and agencies to maximize their investment in Innovid's advanced video solutions.

Clark has served in several leadership positions for Innovid, most recently as VP Sales, Americas. Previously, Clark held senior sales and sales management roles at Adconion, Yahoo!, and HotJobs.com

"Interactive advertising has opened up incredible opportunities for brands in terms of content distribution, engagement, and sales, and we are thrilled to have Scott sharing best practices and helping to both educate the marketplace and to ensure that clients are maximizing our best-in-class platform and the many capabilities we provide," said Zvika Netter, CEO and Co-founder at Innovid.

"It's crucial that brand marketers and agencies think beyond the 30-second TV spot. Innovid takes the power of sight, sound, and motion that video offers, and uses interaction and personalization at scale for a meaningful brand experience," adds Clark. "I am excited to leverage these tools and strategically partner with our clients to create better video experiences for brands and consumers alike."

The news of Clark's promotion comes on the heels of Innovid being named a "key technology partner" in Roku's ad framework, delivering capabilities designed to sell video advertising more effectively and expand on the ways Roku advertisers can engage with audiences.

Innovid's ad serving platform business has grown over 350% from 2013 to 2014. Chrysler, Kraft, Sprint, Procter & Gamble, Samsung, Microsoft, and Mondelez are some of the many brands who have turned to Innovid for their interactive advertising solutions. To learn more about Innovid, please visit www.innovid.com.

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Innovid Inc. Announces New President, Beth-Ann Eason

Former Executive at DoubleClick, Yahoo!, and Conde Nast Joins Interactive Video Leader to Further Expand Company's Global Footprint

NEW YORK, NY--(Marketwired - June 02, 2015) - Innovid, a leading personalized and interactive video provider, has announced a new President, Beth-Ann Eason. Eason's proven track record of delivering bottom-line results with companies such as DoubleClick, Yahoo!, and Condé Nast, will bring expertise and leadership to help Innovid scale their business. She will oversee four core areas at Innovid: client services, marketing, publisher relations and sales.

For nearly two decades, Eason has positioned brands and driven profit. With a focus on market expansion initiatives, she has led large teams and achieved rapid business growth. At Yahoo!, Eason oversaw ad category development, sales planning and marketing solutions. As Vice President and General Manager at DoubleClick, Eason managed marketing, customer acquisition, new business development and sales. Most recently at Condé Nast, as the SVP, Head of Digital Development, she led the corporate M&A strategy.

"The convergence of TV and digital is happening now -- which means immense opportunity for Innovid's advanced video solutions to further bridge this gap. Beth-Ann has the perfect blend of experience and business-savvy to help us lead this transformation," said Zvika Netter, CEO and Co-founder at Innovid.

"Innovid's proven track record to transform pre-roll video into engaging, lean-forward, ROI-driving content has led to relationships with top agencies and advertisers, as well as partnerships with Facebook and Roku. Being able to create, deliver and measure personalized and interactive video across all devices has positioned Innovid in the center of this burgeoning market," adds Eason.

Innovid's business has grown over 400% from 2014 to 2015 adding brands such as Chrysler, Kraft, McDonald's, Microsoft, and Mondelez to their roster of advertisers using their advanced video solutions. Additionally, Innovid has nearly doubled their employee roster globally, reaching nearly 150 people across the US, Australia and Europe. For more information, please visit www.innovid.com.

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Innovid Inc. Awarded U.S. Patent for Interactive Video Advertising

Global Tech Leader Recognized for Leading Innovation in Digital Video Since 2009

NEW YORK, NY--(Marketwired - April 06, 2015) - Innovid Inc., the global leader in advanced video advertising solutions, today announced the issuance of a patent by the U.S. Patent Office that covers interactive video technology -- an innovation sweeping the digital advertising industry. The patent for invention number 8,745,657 is for "inserting interactive objects into video content." The patent was originally filed in February 2009.

The patent covers the technology behind Innovid's cross-device digital video platform for enriching video-based content with additional interactive elements. These elements include a variety of use cases such as hot-spotting, social media sharing, store locators, product carousels and additional videos within the unit, to name a few. Interactive elements are dynamically inserted into the video from a server call, once the ad unit is impressed.

Innovid's latest benchmarks release shows that this innovation in video has led to increased success for advertisers who use it over static video. On average, interactive video content earns 149% more awareness, 34 more seconds of time earned, and outperforms standard video in every category, including engagement, completion rates and percent of ad viewed.

"We are incredibly proud to have secured this patent. Innovid was founded with the intent to improve video experiences for both advertisers and consumers, and this patent is further proof that we are achieving this," said Zvika Netter, Co-Founder and CEO, Innovid, who was named in TIME's "Tech Pioneers Who Will Change Your Life" in 2009. "Innovid prides itself on being a market leader for innovation, and being officially recognized as the sole inventor of these solutions is a huge milestone for us."

Innovid, founded in 2007, has rapidly expanded its business since its inception -- serving billions of interactive impressions annually -- and has partnered with hundreds of Fortune 1000 brands to transform their once-static video advertising content into clickable, touchable, track-able and relevant experiences for consumers. Innovid's interactive solutions have won several awards including IAB Mixx 2014 & 2013Digiday Video Awards 2014 & 2012iMedia Connection ASPY Awards 2013, and Creative Media Awards 2013.

The company is backed by investors Sequoia Capital, Genesis Partners, T-Ventures, and recently announced, Cisco Investments. For more information, please visit www.innovid.com.

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Innovid Receives Additional Funding to Advance Digital Video Solutions for Marketers

New Investor Cisco Investments Joins Original Investors Sequoia Capital, Genesis Partners, and T-Venture

NEW YORK, NY--(Marketwired - March 27, 2015) - Today's changing TV and multi-screen landscape means both hardware and software providers must innovate together to advance the way in which consumers receive and digest content. Innovid, a global leader in cross-channel advanced video, today announces that Cisco® Investments has become a new investor in the company in order to help realize that vision. Additionally, all original investors, including Genesis Partners, Sequoia Capital, and T-Venture, participated in the raise of $10 million.

With advertising still bringing a major revenue stream to cable TV service providers, Cisco and Innovid teamed up at CES 2015 to demonstrate interactive advertising to subscribers across any device -- while providing a core platform that manages video for advertisers across multiple screens. This capability will help improve ad effectiveness by giving viewers more ways to interact with brands, explore products, and request information, as well as improve ad traction by holding the viewer's attention and reducing channel changes during ads. 

Innovid will use the infusion of capital to further its innovation and product offering for brands and media agencies, while continuing to grow its interactive and personalized video capabilities across multiple devices. These capabilities will help combat media fragmentation and empower advertisers to consolidate data from several sources. Innovid's solutions transcend these screens and bridge behavioral gaps as never before.

"This investment is another validation of our continued leadership and innovation in a rapidly evolving market," said Zvika Netter, CEO and Co-founder of Innovid. "Targeting audiences with digital video across devices, in a way that's smart and effective, is crucial to helping advertising connect relevant content with relevant audiences. Brands and marketers are waking up to realize that those possibilities now exist, and these are the conversations that drive and inspire us as a company."

This new funding brings the total raised by Innovid to $37.6 million. To learn more about Innovid, please visit www.innovid.com.

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