Innovid Acquires Taykey To Provide Brands with New Insights into the Impact of Contextual Relevance on Video Engagement

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Innovid Acquires Taykey To Provide Brands with New Insights into the Impact of Contextual Relevance on Video Engagement

Companies combine video engagement data with contextual intelligence to make more informed decisions for video marketing and creative delivery

NEW YORK - November 30, 2017 - Innovid, the world’s leading video marketing platform, today announced it has agreed to acquire real-time data intelligence company Taykey to provide brands with new insights into the impact of contextual relevance on video engagement.

In a race towards addressability at the lowest cost, content and context of the ad environment have been sacrificed. Brands have been caught off guard to find that they are reaching the right people in the wrong places. While there are many ongoing initiatives to solve for ads appearing in unsafe or inappropriate places, leveraging content and sentiment to improve quality in video advertising has yet to be realized.

This acquisition combines Innvoid’s video engagement and performance data from 500 billion+ video ad views with Taykey’s dataset of contextual intelligence across hundreds of millions of digital activities per day. The combined technology will help brands realize the correlation between relevant content and video ad performance.

“There is massive opportunity for marketers to gain higher performance by leveraging real-time contextual intelligence for video content as a factor in how they plan, optimize and ultimately deliver video creative at scale,” says Zvika Netter, CEO and co-founder of Innovid. “That’s why this acquisition is so exciting for us - it enhances the breadth of insights that Innovid’s media agnostic platform already delivers to brands and drives more effective video marketing, and provides an additional input for data-driven video strategies.”

“Taykey’s mission has been to provide companies with actionable intelligence by analyzing hundreds of millions of digital activities in real-time,” said Amit Avner, CEO and founder, Taykey. “We are thrilled that this powerful dataset can now be activated across the world’s largest video marketing platform, serving over one third of all video ads.”

As part of the acquisition, Innovid will gain access to Taykey’s technology, big data platform and 14 patents including natural language processing and AI-based machine learning, as well as key hires in New York and Israel.

The acquisition will close by the end of the month. Terms of the deal are not being disclosed. For more information on Innovid, please visit www.innovid.com.

Press contact:

Rachel Conforti Sr. Director, Communications, Innovid

Email: rachel@innovid.com

About Innovid

Innovid is the world’s #1 online video marketing platform, delivering more video than any company across PCs, tablets, mobile phones, smart TVs and streaming devices. Innovid helps leading advertisers and agencies leverage the power of data to create interactive and personalized video that delivers 80 percent higher performance than traditional pre-roll. Most recently, Innovid was featured in Business Insider’s 19 Most Interesting Ad-Tech Startups of 2017. Please visit www.innovid.com for more information.

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Innovid Releases Insights from Survey of Brand Marketers on Video Marketing Strategies and Expectations for 2018

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Innovid Releases Insights from Survey of Brand Marketers on Video Marketing Strategies and Expectations for 2018

Survey results show both unmet potential and optimism in video advertising market, particularly related to personalization, mobile and over-the-top (OTT) video

NEW YORK, November 28, 2017- Innovid, the world’s leading video marketing platform, today announced the release of a report titled, “Where are Brand Marketers Taking Their Video Strategy in 2018?” The report presents the results of a survey completed by 140 marketing decision-makers at top brands, conducted this summer by Brand Innovators in partnership with Innovid. The survey queried brand marketers on how they perceive their brands' adoption of the latest video advertising strategies, their beliefs about integrating data, their adoption of KPIs to determine success, and what their plans and expectations are for 2018 regarding their use of video to better connect with consumers.

The survey results showed that marketers grade themselves quite harshly when asked about their video advertising usage. Very few companies currently report themselves as leading-edge when asked about innovation in their video marketing strategies and tactics to appeal to today's consumers, with only six percent characterizing their brands as innovators in video. However, marketers do have a video vision for 2018, and almost 80 percent of respondents stated that they will increase their video advertising in 2018 to build stronger relationships with viewers. Moreover, they show widespread optimism about how they envision the coming year.

“Innovid partnered with Brand Innovators to conduct this survey hoping get honest feedback from leading companies about their video marketing efforts and expectations for the future,” said Beth-Ann Eason, president, Innovid. “Many marketers seem to be coming down hard on their own video marketing efforts, but it is also clear that there is so much untapped potential and optimism about video marketing and its impact on consumers to be harnessed in the year to come. Innovid’s expertise in partnering with brands to develop video marketing strategies enables them to solve real business problems through data-driven creative campaigns with concrete measurement and results.”

Additional key highlights from the survey include:

• Marketers are being held back by three key hurdles: budget, lack of in-house expertise and prioritization.

• Funding is the gating factor in video advertising volume for the vast majority of marketers, though 79 percent of companies will be increasing their video advertising efforts in 2018.

• Marketers are uninformed about the costs associated with deploying customized video ads. 45 percent of respondents don’t believe that creative can be customized into hundreds of variants for less than $20,000.

• Interactive TV ads are currently underutilized because there is a general lack of knowledge about the capabilities that current video advertising technologies provide.

• Quite a few companies (35 percent) rely completely on agencies to deploy their video assets, showing a lack of adequate in-house video marketing expertise.

• Facebook and YouTube currently dominate the overall video ad spend, while mobile, which currently accounts for a quarter of ad spend, is still somewhat of an afterthought. OTT video platforms currently account for 9 percent of video ad spend and are expected to rise significantly.

• Most marketers (90 percent of respondents) understand the value of using digital key performance indicators (KPIs) in measuring the effectiveness of an online ad campaign, as opposed to using more traditional KPIs.

“We were pleased to work with Innovid to conduct this survey as it generated critical industry insights about the current and future state of video marketing,” said Marc Sternberg, Co-Founder, Brand Innovators. “The results show the lack of widespread understanding of the current state of video, budgetary barriers, and the unmet potential that video advertising has to connect with consumers on a one-to-one basis. The results also demonstrate the optimism of marketers and the huge potential that video marketing has to really explode in the next couple years.”

The white paper is available for download at http://www.innovid.com/bi-whitepaper. For more information about Innovid, please visit www.innovid.com or follow us on Twitter @Innovid.

Press Contact for Innovid: Rachel Conforti

Email: Rachel@innvovid.com

Phone: (212) 966-7555 (ext. 242)

About Innovid

Innovid is the world’s #1 online video marketing platform, delivering more video than any company across PCs, tablets, mobile phones, smart TVs and streaming devices. Innovid helps leading advertisers and agencies leverage the power of data to create interactive and personalized video that delivers 80 percent higher performance than traditional pre-roll. Most recently, Innovid was featured in Business Insider’s 19 Most Interesting Ad-Tech Startups of 2017. Please visit www.innovid.com for more information.

About Brand Innovators

Founded in 2011, Brand Innovators is the largest professional organization of brand marketers, with a community of over 7,000 marketing professionals from Fortune 500 and other leading brands throughout the United States and the UK. The Brand Innovators Advisory Board includes some of the most innovative brand marketers and “change agents” in the marketing and media industries. For more information, visit www.brand-innovators.com.

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Innovid Ranked on Ad Age’s Annual 50 Best Places to Work List

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Innovid Ranked on Ad Age’s Annual 50 Best Places to Work List

World’s Leading Video Marketing Platform Recognized as a Top Company in Advertising and Media for Outstanding Workplace and Employee Experience

NEW YORK, November 14, 2017- Innovid, the world’s leading video marketing platform, today announced that the company has been named as one of Ad Age’s Best Places to Work for 2017. Ad Age has partnered with Best Companies Group to identify companies that have excelled in creating quality workplaces for employees, and Innovid was recognized as one of the 50 best companies in the Advertising and Marketing industries in the United States. The criteria for inclusion in the list include: workplace policies, practices, philosophy, systems, demographics and employee experience. Innovid was previously included in the 2015 Ad Age Best Places to Work List.

“Innovid is proud to be recognized again as one of the top advertising and marketing companies in the United States, particularly because Ad Age relies largely upon employee feedback to select this list,” said Zvika Netter, CEO and Co-Founder of Innovid. “Our truly unique culture has grown organically through a collaborative spirit, and the way the entire company comes together to support one another.”

Innovid believes in the importance of fostering an outstanding workplace culture and implementing corporate responsibility programs. Examples of the unique culture Innovid has created include:

  1. The Inno-Gives program: A large percentage of Innovid’s employees are involved in volunteerism and community service, and it is one of the top reasons employees report they are drawn to work at Innovid. For example, each employee receives one paid volunteer day every year independent of the regular Company-scheduled paid-holidays and sick leave, and Innovid recently raised more than $10,000 in less than 48 hours to help Hurricane Harvey victims.

  2. Explosive growth: Innovid’s tremendous growth has attracted top talent from around the world. The company is dedicated to its employees’ personal career growth, awarding numerous promotions and career advancement opportunities year after year, for the past ten years. Additionally, Innovid recently hired industry executive Bryan Simkins as SVP of Branded Solutions to better serve Innovid’s client base and to cultivate brand-direct relationships. Innovid is working with hundreds of brands globally to implement the best video marketing campaigns the industry has to offer, delivering more than 150 percent impression growth since 2015.

Innovid is no stranger to receiving accolades for its outstanding workplace culture, having been named to Los Angeles Business Journal’s “Best Places to Work in Los Angeles,” Crain’s New York Business’ “Best Places to Work,” and Inc. Magazine’s “Best Workplace.” Innovid was most recently featured in Business Insider’s 19 Most Interesting Ad-Tech Startups of 2017. As the world’s premier video marketing platform, Innovid is committed to enabling brand marketers to better tell their stories through interactive and personalized video that delivers 80 percent higher performance than traditional pre-roll. Innovid clients are able to reach more screens and more channels with richly personalized, data-driven creative.

Companies from across the United States entered the two-part survey process to determine Ad Age’s Best Places to Work. The first part consisted of evaluating each nominated company's workplace policies, practices, philosophy, systems and demographics. This part of the process was worth approximately 25 percent of the total evaluation. The second part consisted of an employee survey to measure the employee experience. This part of the process was worth approximately 75 percent of the total evaluation. The combined scores determined the top companies and the final ranking. Best Companies Group managed the overall registration and survey process, analyzed the data and determined the final ranking. Any publicly or privately held agency, ad-tech firm, media company or marketing division of a brand in operation for more than one year and with more than 15 full-time or part-time permanent employees in the United States was eligible.

For more information on Ad Age’s Best Places to Work program, visit www.BestPlacestoWorkAdAge.com. For more information about Innovid, please visit www.innovid.com or follow us on Twitter @Innovid.

Press Contact for Innovid: Rachel Conforti

Email: Rachel@innovid.com

Phone: (212) 966-7555 (ext. 242)

About Innovid

Innovid is the world’s #1 online video marketing platform, delivering more video than any company across PCs, tablets, mobile phones, smart TVs and streaming devices. Innovid helps leading advertisers and agencies leverage the power of data to create interactive and personalized video that delivers 80 percent higher performance than traditional pre-roll. Most recently, Innovid was featured in Business Insider’s 19 Most Interesting Ad-Tech Startups of 2017. Please visit www.innovid.com for more information.

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Innovid Appoints Industry Veteran Bryan Simkins as Senior Vice President of Brand Solutions

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Innovid Appoints Industry Veteran Bryan Simkins as Senior Vice President of Brand Solutions

Bryan_Simkins.jpg

 

Simkins to be responsible for partnering with brands to craft data-driven video advertising solutions, leading this strategic and high growth area for the company

NEW YORK, November 2, 2017- Innovid, the world’s leading video marketing platform to engage consumers across all screens and channels, today announced the appointment of Bryan Simkins as senior vice president of brand solutions. Simkins will be responsible for growing and cultivating Innovid’s brand partnerships and helping them implement data-driven video marketing – a key element in marketer’s campaigns and strategies for 2018. Simkins will help connect brands with their consumers more effectively, particularly in this time of rapid transformation of the TV industry.

Simkins brings more than 15 years of media and marketing technology expertise, including senior roles at Starcom MediaVest Group (SMG), where early on he recognized the importance of Innovid as a media agnostic video marketing platform. He also held roles at Digitas, Accuen, BBDO, FedEx, and most recently at Transparent, a marketing technology consultancy, where he was a founding partner and provided services to senior industry leaders—from strategy development to implementation of marketing technologies, as well as amplification and education across the industry.

“Innovid is an undisputed leader in creating and executing strategic, data-driven video marketing across all screens,” said Simkins. “In a time where transparency is critical, the largest global brands in consumer packaged goods, auto, financial services and more, are using the Innovid platform to get a single view of their entire digital video investment. I am excited to work with them to grow their businesses, and create strong customer relationships through technology.”

“With hundreds of Innovid campaigns in 2017 being data-driven and 79 percent of brand marketers stating that data would be key in their 2018 video strategy, having Bryan on board couldn’t come at a better time,” said Beth-Ann Eason, president of Innovid. “Bryan’s expertise in addressability will help us to support more marketers in their quest for better business outcomes through data-driven video marketing, and will help shape the industry development of the future of TV. Bryan’s experience and knowledge of a marketer’s needs is a huge asset to us and will put Innovid in an ideal position for future growth.”

For more information about Innovid, please visit www.innovid.com or follow us on Twitter @Innovid.

Innovid

World’s #1 online video marketing platform, delivering more video than any company across PCs, tablets, mobile phones, smart TVs and streaming devices. Innovid helps leading advertisers and agencies leverage the power of data to create interactive and personalized video that delivers 80 percent higher performance than traditional pre-roll. Most recently, Innovid was featured in Business Insider’s 19 Most Interesting Ad-Tech Startups of 2017. Please visit www.innovid.com for more information.

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true[X] and Innovid Partner To Bring Engagement Ads To Living Room Devices

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true[X] and Innovid Partner To Bring Engagement Ads To Living Room Devices

New Data Shows 50% of Viewers Chose to Watch Ads, Improving Their TV Experience and Increasing Time Spent Interacting with Brands

NEW YORK, October, 9 2017 true[X], the most effective engagement advertising platform for on-demand, interactive media, and Innovid, the world’s leading video marketing platform, today announced their first-to-market strategic partnership that powers Engagement Ads for living room TV devices. This partnership has debuted with the launch of engagement-powered viewing for FX Network’s Fall 2017 content on the Roku platform and is now available to all true[X] long-form video partners. Over the coming months, choice-driven ads will be rolled out across all Fox Network Groups living room apps via many streaming devices.

As consumer consumption of digital video viewing surges from over-the-top (OTT) devices, this type of advertising model is particularly interesting for leading brand marketers to tap into the power of interactive advertising in TV. true[X], using the Innovid platform, has created Engagement Ads purpose-built for living room devices. By interacting with an Engagement Ad, viewers are given the ability to watch their content with significantly reduced ad loads while guaranteeing the full attention of the viewer with a marketing message.

“By offering the viewer a better TV experience, marketers have a more effective way to capture the time and attention of consumers harnessing the power of video,” said Tal Chalozin, co-founder and CTO at Innovid. “The results speak for themselves--with this new ad model, marketers regain their engagement through TV with consumers in a more effective manner. We’ve always believed in building technology that will power the reinvention of TV. Living rooms remain the holy grail for premium experiences, and Innovid is proud to partner with true[X] to bring this digital viewing experience to life.”

According to Innovid’s recent Global Benchmarks Report, advertising spent on living room devices has steadily increased, growing more than four times year-over-year as viewership continues to rise. The data validates Innovid’s ongoing leadership and investment in OTT, and the company’s commitment to creating consistent, high-quality user experiences for TVs and living room devices.

Originally launched in 2007 for desktop, true[X] engagement advertising has improved viewer experiences and delivered higher brand performance for advertisers on desktop, mobile, tablet, and now on connected devices. Digital video viewership is growing exponentially on connected TV devices, making them a priority platform for TV networks such as FOX, where the fastest growth in on-demand viewership is occurring through connected devices on TVs. The true[X] engagement ad model offers real value for viewers by reducing ad load while also delivering market-leading returns for marketers through increased viewer attention to brand Engagement Ads.

“Innovation in this space is crucial when it comes to reaching both ‘cord-cutters’ and ‘cord-nevers,” said Ed Davis, Chief Product Officer at true[X]. “We’ve spent a considerable amount of time ideating, developing, and testing our ad model to achieve the best viewing experience while increasing value for brand advertisers. Innovid has brought a wealth of knowledge and experience to the table during this process.”

Press Contacts

For true[X]: Caroline McCarthy, VP Communications

caroline@truex.com

(646) 650-2042 x700

For Innovid: Rachel Conforti, Senior Director of Communications

rachel@innovid.com

(212) 966-7555 x242

About true[X]

true[X] delivers effective advertising for on-demand, interactive media. We believe that ads should be enabling rather than interruptive, and have built the definitive engagement advertising system around our core product of true[ATTENTION], which delivers on the promise of “zero waste” advertising. true[X] provides the best advertising experience for consumers, the best monetization for premium publishers and the best return for brand advertisers.

Originally founded in 2007, true[X] pioneered the engagement-based ad model and is headquartered in Los Angeles and New York, with offices in Chicago, Atlanta, Detroit and Seattle. true[X] is an independently run subsidiary of 21st Century Fox. For more information, visit www.truex.com or follow us on Twitter @truex.

About Innovid

Innovid is the world’s #1 online video marketing platform, delivering more video than any company across PCs, tablets, mobile phones, smart TVs and streaming devices. Innovid helps leading advertisers and agencies leverage the power of data to create interactive and personalized video that delivers 80 percent higher performance than traditional pre-roll. Most recently, Innovid was featured in Business Insider’s 19 Most Interesting Ad-Tech Startups of 2017. Please visit www.innovid.com for more information.

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Innovid Launches First Real-time Creative Targeting System for Digital TV Based on Offline CPG Purchase Data from Nielsen Catalina Solutions

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Innovid Launches First Real-time Creative Targeting System for Digital TV Based on Offline CPG Purchase Data from Nielsen Catalina Solutions

MODI Media First to Enable Clients to Target and Optimize Digital Video Ads Across Connected TV and OTT Devices Based on Purchase Behavior

NEW YORK, June 16, 2017 - Innovid, the world’s leading video marketing platform for advertisers to create, deliver and measure video experiences on any device, today launched the first-ever technology solution for marketers to dynamically customize connected TV and over-the-top (OTT) ads based on purchase-based CPG audience segments from Nielsen Catalina Solutions (NCS), a leader in purchase-based targeting and return on ad spend (ROAS) measurement for the CPG industry. MODI Media, GroupM's advanced television business, will be the first to use this solution, which can deliver advertisements on more than 25 different connected TV devices, including OTT-enabled boxes, smart TVs, gaming consoles, and Blu-ray streaming players and more than 1,000 different TV and video apps.

“Connected TV and OTT viewing platforms combine premium video viewing with the sophistication of digital, which opens up a whole new world for marketers,” said Carl Spaulding, EVP of Strategy, Nielsen Catalina Solutions. “With this solution, marketers can be confident that the right creative will be delivered to the right audience.”

This new solution will combine Innovid’s platform for Connected TV and OTT video delivery, smart real-time decisioning and advanced analytics with Nielsen Catalina Solutions’ purchase dataset, which leverages Catalina’s shopper database, and Nielsen Marketing Cloud’s data management platform. Now, CPG marketers with multiple products in their portfolio can have access to a technology solution that can reach the most relevant households based on purchase behavior and better manage spend to increase their return on ad spend (ROAS).

“Nestle Purina is highly aware of the shift happening in the television space towards smarter more connected devices,” said Patricia Hogan, Senior Media Manager, Nestle Purina PetCare. “We anticipate a world of one-to-one communications in television marketing and believe this innovation is making a real leapfrog towards that.”

“With this new solution from Innovid and NCS, Modi clients, especially those with a diverse portfolio of products, can now leverage purchase data to maximize the impact of every impression served via broadcast quality programming on Connected TV,” said Seth Walters, President of MODI Media. “This is the ideal state dynamically customized connected TV advertising; relying on data to improve communication accuracy, allowing brands to capitalize on an attentive audience so that the right viewers see the right message at correct stage of their journey.”

“More than anything we are fascinated with this new future of television, as it truly creates a significantly better viewer experience,” said Tal Chalozin CTO and Co-Founder of Innovid. “The world of captive viewer attention is gone and now our mission is to reward viewers’ attention with the most relevant stories and gorgeous experiences, using technology to generate learnings. This is the future of TV and we are committed to build the technologies to make it happen.”

The new solution is live now across all Connected TVs, OTT devices and apps, allowing marketers to truly split “audience” and “storytelling.” It will be demonstrated at Cannes Lion Festival in Nice, France from June 19th to 22nd.

About Innovid

Innovid is the world's leading video marketing platform, empowering advertisers to create, deliver, optimize and measure the most innovative video experiences on any device and media outlet. Providing a holistic, cross-device, data-driven solution to meet the demands of audience fragmentation and personalize the customer journey, Innovid’s patented, best-in-market technology and advanced measurement capabilities allow marketers to thrive in an ever-changing digital television landscape and engage viewers at scale via immersive, interactive storytelling. Innovid powers cross-channel video marketing efforts for some of the largest brands in over 28 countries including Bank of America, Best Buy, Citi, Comcast, Kraft, L’Oréal, Microsoft, P&G, Walmart, Samsung, Sprint, and Toyota.

Headquartered in New York City, Innovid also has offices in Los Angeles, San Francisco, Chicago, Detroit, London, Sydney, and Tel Aviv. Innovid is backed by investors Sequoia Capital, Genesis Partners, T-Venture, Vintage Investment Partners, Cisco Investments, and NewSpring Capital. Innovid’s numerous awards include IAB Mixx Rising Stars, Digiday Video Awards, Inc. Magazine’s Top 50 Best Places To Work, AdAge Best Places to Work, and Crain's Best Places To Work. For more information, please visit www.innovid.com.

About Nielsen Catalina Solutions

NCS (Nielsen Catalina Solutions) is a purchase-based ad targeting and ROAS measurement firm serving the CPG industry. NCS integrates in-store purchase data from nearly 90 million households with media exposure data from TV, online, mobile, print, radio and CRM to help consumer packaged goods advertisers, agencies and media companies define their most valuable audience, reach them with advertising and measure incremental sales from the campaign. The joint venture between Nielsen and Catalina has helped over 200 advertisers and 450+ brands optimize ad performance to drive revenue growth and increase return on ad spend. Visit us at www.ncsolutions.com to learn more.

About Nielsen

Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen's Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry's only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.

About Modi Media

Modi Media is GroupM's advanced television arm which amplifies the effectiveness of TV for clients with addressable TV, hyper-local TV and interactive/OTT TV campaigns. Modi leverages data and technology to advance audience targeting, which deepens consumer engagement and improves return on investment. MODI helps clients innovate on TV and maximize learning based on accountable, data-driven campaign results.

Contacts

Innovid: pr@innovid.com

Nielsen Catalina Solutions: Leanne Pinault leanne.pinault@ncsolutions.com

Nielsen Marketing Cloud Brett House brett.house@nielsen.com

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Innovid Releases 2017 Global Video Benchmarks Study to Establish Industry Standards for Video Marketing and Measurement

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Innovid Releases 2017 Global Video Benchmarks Study to Establish Industry Standards for Video Marketing and Measurement

Study reports on video performance across devices and industries with KPIs including awareness, completions, engagement, time earned and more

NEW YORK, May 16, 2017 - Innovid, the world’s leading video marketing platform for advertisers to engage consumers across all screens and channels, today announced the release of its 2017 Global Video Benchmarks Report. The report details findings from a year-long study analyzing thousands of video campaigns with billions of impressions across 200+ global brands. The goal of the Global Video Benchmarks series is to create a video marketing barometer that marketers can use to help analyze the performance of video ads, in order to create more effective campaigns.

"As the industry’s leading video marketing platform, Innovid has been powering cross-device video campaigns for the past decade. With the recent increase in cross-channel, cross-device advanced video, advertisers are demanding higher standards in regards to performance, engagement and quality placements for their video advertising content," said Zvika Netter, CEO and co-founder of Innovid. "Our comprehensive video benchmarking study serves to establish industry standards for video marketing performance. Our mission is to help brands maximize their video investments through access to media-agnostic, open measurement, and innovative, advanced video advertising solutions."

The 2017 Global Video Benchmarks study shows how advanced video advertising, which includes interactive elements such as overlays, clickable content and more, compares to pre-roll video advertising, which is simply static video without any advanced features. Both types of ads play prior to the start of a video that a consumer is viewing. While advanced video can come in many forms, the two categories that the study focuses on are videos designed to engage viewers within the ad itself (custom interactive) versus videos designed to encourage the user to click through to a new webpage or app, independent of the ad (click-thru interactive). According to the study's findings, advanced video advertising is driving more value and yielding higher benchmarks across the board over standard pre-roll video ads; however, performance varies across publisher types, ad lengths and player sizes. Additional highlights from the study findings include:

• Custom interactive video campaigns earn 561 percent lift in total user activity over standard pre-roll campaigns.

• Custom interactive video campaigns deliver an average of 41 additional seconds in time earned — on top of the time spent watching the 15 or 30 second pre-roll—nearly tripling a 15-second ad spot.

• Mobile click-thru interactive video achieves the greatest click-thru rate, compared to any other format, with a 57 percent lift over desktop.

• Custom Interactive video on connected TV generates the highest completion rates compared to any other device or format, a 73 percent lift over mobile and a 23 percent lift over desktop.

• Tag type "VPAID HTML" grew 357 percent from H1 2016 to H2 2016.

The report further delves into the overall baseline performance for major KPIs, including awareness, completions, engagement, time earned and more, on video campaigns across various publisher placements and ad lengths. It also details how performance varies by format across devices, and offers global video benchmarks for almost any industry with a sub-series of industry-specific benchmark reports. Gaming, auto and travel/tourism industries, for example, generated the highest percentage of connected TV impressions compared to other industries. CPG household, CPG beauty/personal care and entertainment verticals allocated more video impressions to mobile devices than other industries. Finance/insurance, pharma and travel/tourism are investing more in desktop video than any other industries.

“Media buyers have long pushed for accuracy and transparency in digital ad measurement, but recent issues over video ad metrics and brand safety have given new urgency to their concerns,” said Paul Verna, principal video analyst, eMarketer. “As video ad spending continues to grow across connected devices, and across content platforms that offer limited visibility into key performance metrics, third-party measurement and objectivity are more important than ever.” The 2017 Global Video Benchmarks Report is available for download at www.innovid.com/2017-benchmarks-request

About Innovid

Innovid is the #1 online video marketing platform, delivering more video than any company across PCs, tablets, mobile phones, smart TVs and streaming devices. Innovid helps advertisers and agencies leverage the power of digital to create interactive and personalized video that delivers 80% higher performance than traditional pre-roll. Please visit www.innovid.com for more information.

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Innovid Presents the Future of Video Marketing at Oracle MME Conference

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Innovid Presents the Future of Video Marketing at Oracle MME Conference

NEW YORK and LAS VEGAS, April 24, 2017 - Innovid, the world’s leading video marketing platform for advertisers to engage consumers across all screens and channels, today announced its participation as a Gold Sponsor in this week’s Oracle MME Conference at the Mandalay Bay Convention Center in Las Vegas, taking place April 24-27, 2017.

WHAT: Executives from Innovid will lead a series of speakership discussions around the future of video marketing and the role that data and creative will play. Innovid executives also will be participating in the Oracle Partner Advisory Council. Innovid’s booth at the show is MME 17.

WHEN: Date: Tuesday, April 25, 2017 at 9:00 a.m. – 10:00 a.m.

Panel Topic: The New Age of Video Marketing

Speaker: Beth-Ann Eason, President, Innovid Annette Lafrate, VP Alliances and Partners, Vidyard Seth Lieberman, CEO, SnapApp Paul Basile, Director of Alliances and Channel, AppCloud at Oracle

Room: Mandalay Bay A

About: Video moves imagination. Video moves audiences. Video marketing has evolved beyond sending a single message to all consumers to creating one-to-one, relevant experiences that capture attention and engage viewers. In this session, speakers from Innovid, Brightcove, and Vidyard reveal the path to video marketing success, highlighting best practices that will enable you to leverage video for further personalization throughout your entire customer journey; drive account-based-marketing success with video; and generate, qualify, and convert leads faster.

Date/Time: Thursday, April 27, 2017 at 3:15 p.m. – 4:00 p.m.

Keynote Topic: Data and Creative in Tandem: How the Two Will Transform

Video Marketing Speaker: John Piccone, Chief Growth Officer, Innovid

Room: Breakers AB

About: Who says data and creative are mutually exclusive? In this session, you’ll learn about how your data can be strategically leveraged to inform your creative and how they can collectively make your cross-device video marketing more effective, targeted and actionable. Why choose only one when, together, the two can transform the future of video marketing? John will be joined by other industry leaders in this conversation.

WHERE: Oracle MME Conference (April 24 – 27, 2017) Innovid booth: MME 17 Mandalay Bay Convention Center

About Innovid

Innovid is the world’s leading video marketing platform, empowering advertisers to engage consumers across all screens and channels with more effective video creative, improved campaign performance, and video integrated throughout the customer journey. Providing a holistic, cross-device, data-driven solution that is purpose-built for video to meet the demands of audience fragmentation, Innovid’s patented, best-in-market technology and advanced measurement capabilities allow marketers to thrive in an ever-changing digital television landscape and engage viewers at scale via richly personalized creative and immersive, interactive storytelling. Innovid powers cross-channel video marketing efforts for some of the largest brands in over 28 countries including Bank of America, Best Buy, Citi, Comcast, Kraft, L’Oréal, Microsoft, P&G, Walmart, Samsung, Sprint, and Toyota.

Headquartered in New York City, Innovid also has offices in Los Angeles, San Francisco, Chicago, Detroit, London, Sydney, and Tel Aviv. Innovid is backed by investors Sequoia Capital, Genesis Partners, T-Venture, Vintage Investment Partners, Cisco Investments, and NewSpring Capital. Innovid’s numerous awards include IAB Mixx Awards, Digiday Video Awards, Inc. Magazine’s Top 50 Best Places To Work, AdAge Best Places to Work, and Crain's Best Places To Work. For more information, please visit www.innovid.com.

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Tapad And Innovid Partner To Enhance Cross-Device Video Personalization

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Tapad And Innovid Partner To Enhance Cross-Device Video Personalization

Partnership leverages industry-leading Tapad Device GraphTM for more effective video marketing across all connected devices.

NEW YORK, NY - April 11, 2017 -- Tapad has announced its partnership with Innovid, the world’s leading video marketing platform. This integration enables Innovid to bring cross-device personalization and a more unified viewer experience to its video marketing clients which include Bank of America, L’Oréal, Microsoft, and Procter & Gamble.

Tapad is the leading provider of privacy-safe, cross-device marketing technology solutions. Innovid’s proprietary technology is the only platform optimized for video, enabling marketers to thrive in an ever-changing digital television landscape.

Since its launch last year, Innovid’s Marketing Cloud Suite has helped marketers increase message relevancy and the opportunity to drive conversions, retention, and acquisition through video personalization. By leveraging the Tapad Device GraphTM, Innovid’s marketers can now benefit from the ability to drive consistent, personalized user experiences across all devices, creating more impactful connections with consumers thereby increasing ROI.

“Personalization is a must for every data-driven marketer, and this really needs to happen across all devices to ensure a unified customer journey,” says Ronnie Lavi, SVP of Product at Innovid. “At Innovid, we recognize that one size does not fit all when it comes to video. As an open platform, we are always looking to add best-of-breed capabilities through integrations and partnerships, and we chose Tapad because of its cross-device expertise.”

“Innovid has long paved the way for effective personalization in the video marketing space,” says Pierre Martensson, GM of Tapad’s data division. “As video continues to gain popularity across digital formats, we’re excited to see how our technology empowers Innovid to bring that renowned personalization to more customers, across all of their devices.”

About Tapad

Tapad Inc. is a marketing technology company renowned for its breakthrough, unified, cross-device solutions. The company’s signature Tapad Device Graph™ connects millions of consumers across billions of devices. The world's largest brands and most effective marketers entrust Tapad to provide an accurate, privacy-conscious, and unified approach to connecting with consumers across screens. In 2015, Tapad began licensing the Tapad Device Graph™ and swiftly became the established gold-standard throughout the ad tech ecosystem. Tapad is based in New York and has offices in Atlanta, Boston, Chicago, Dallas, Detroit, Frankfurt, London, Los Angeles, Miami, Minneapolis, Oslo, San Francisco, Singapore and Toronto. Tapad's numerous awards include: Forbes' Most Promising Companies, Deloitte's Technology Fast 500, Crain's Fast 50, Entrepreneur 360 “Best Entrepreneurial Companies in America”, SmartCEO Corporate Culture Award, TMCnet Tech Culture Award, Global Startup Award’s “Startup Founder of the Year”, Digiday Signal Award, iMedia ASPY Award and a MarCom Gold Award. Tapad was acquired by the Telenor Group in 2016. Telenor is one of the world's largest mobile operators with 214 million subscribers in 13 countries.

About Innovid

Innovid is the world’s leading video marketing platform, empowering advertisers to engage consumers across all screens and channels with more effective video creative, improved campaign performance, and video integrated throughout the customer journey. Providing a holistic, cross-device, data-driven solution that is purpose-built for video to meet the demands of audience fragmentation, Innovid’s patented, best-in-market technology and advanced measurement capabilities allow marketers to thrive in an ever-changing digital television landscape and engage viewers at scale via richly personalized creative and immersive, interactive storytelling. Innovid powers cross-channel video marketing efforts for some of the largest brands in over 28 countries including Bank of America, Best Buy, Citi, Comcast, Kraft, L’Oréal, Microsoft, P&G, Walmart, Samsung, Sprint, and Toyota.

Headquartered in New York City, Innovid also has offices in Los Angeles, San Francisco, Chicago, Detroit, London, Sydney, and Tel Aviv. Innovid is backed by investors Sequoia Capital, Genesis Partners, T-Venture, Vintage Investment Partners, Cisco Investments, and NewSpring Capital. Innovid’s numerous awards include IAB Mixx Awards, Digiday Video Awards, Inc. Magazine’s Top 50 Best Places To Work, AdAge Best Places to Work, and Crain's Best Places To Work. For more information, please visit www.innovid.com.

Media Contacts: Tammy Blythe Goodman Innovid +1-212-966-7555 tammy@innovid.com

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MRC Extends Innovid’s Accreditation for Desktop Viewable Video Ad Impressions, Viewability Metrics, and Mobile Video Impressions

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MRC Extends Innovid’s Accreditation for Desktop Viewable Video Ad Impressions, Viewability Metrics, and Mobile Video Impressions

NEW YORK, February 22, 2017 - Innovid, the world’s leading video marketing platform for advertisers to engage consumers across all screens and channels, today announced the continuation of its accreditation by the Media Rating Council (MRC) for desktop and mobile digital video and companion display served advertising impressions as well as desktop viewable video ad impressions and related viewability metrics. The accreditations further demonstrate Innovid’s ongoing commitment to providing a fully transparent, high-quality measurability solution for advertisers.

Horizon Media is one of several Innovid partners that deeply values MRC accreditation.

“Third party accreditation is a critical step when an endless supply of options are promising a variety of solutions. The MRC in particular offers accreditation through an in-depth audit that helps advertisers choose the right vendors to solve their problems. Our advertisers rely on not only our media expertise, but third party validation services such as the MRC to ensure accuracy and transparency,” said Greg Garunov, digital director at Horizon Media. “Unaccredited vendors are at a disadvantage as without it, their solution is a black box. In the current wave of industry scandals and need for transparency, accreditation by a third party is as important as ever.”

The MRC’s continued accreditation of Innovid’s impressions and desktop video viewability metrics reconfirms that the company’s measurements comply to the MRC’s Minimum Standards for Media Rating Research, the MRC’s Viewable Impression Measurement Guidelines for desktop advertising, and the General Invalid Traffic provisions of the Invalid Traffic Detection and Filtration Guidelines Addendum published by the MRC. It also signifies that Innovid adheres to the Display Impression Guidelines and Video Impression Guidelines published by the IAB, as well as the Mobile Web Advertising Measurement Guidelines put forth by the MRC, IAB, and Mobile Marketing Association (MMA).

“We applaud Innovid’s ongoing commitment to high-quality measurement solutions and full transparency,” said George W. Ivie, Executive Director and CEO at the Media Rating Council. “Meeting the stringent requirements necessary to earn MRC accreditation is a challenging task, and Innovid’s continued compliance for desktop digital video viewability measurement, along with its desktop and mobile video served impression measurement, speaks clearly to its position as a leader within the advertising industry.”

“As video continues to command more ad dollars, marketers need a third-party measurement solution that is accurate, transparent, and trustworthy,” said Zvika Netter, CEO and co-founder at Innovid. “We’re thrilled to receive this continuation of MRC accreditation because it reinforces our legitimacy and maturity within the video marketplace.”

About Innovid

Innovid is the world’s leading video marketing platform, empowering advertisers to engage consumers across all screens and channels with more effective video creative, improved campaign performance, and video integrated throughout the customer journey. Providing a holistic, cross-device, data-driven solution that is purpose-built for video to meet the demands of audience fragmentation, Innovid’s patented, best-in-market technology and advanced measurement capabilities allow marketers to thrive in an ever-changing digital television landscape and engage viewers at scale via richly personalized creative and immersive, interactive storytelling. Innovid powers cross-channel video marketing efforts for some of the largest brands in over 28 countries including Bank of America, Best Buy, Citi, Comcast, Kraft, L’Oréal, Microsoft, P&G, Walmart, Samsung, Sprint, and Toyota.

Headquartered in New York City, Innovid also has offices in Los Angeles, San Francisco, Chicago, Detroit, London, Sydney, and Tel Aviv. Innovid is backed by investors Sequoia Capital, Genesis Partners, T-Venture, Vintage Investment Partners, Cisco Investments, and NewSpring Capital. Innovid’s numerous awards include IAB Mixx Awards, Digiday Video Awards, Inc. Magazine’s Top 50 Best Places To Work, AdAge Best Places to Work, and Crain's Best Places To Work. For more information, please visit www.innovid.com.

About the Media Rating Council (MRC)

The MRC is a non-profit Industry association established in 1963 composed of leading television, radio, print and internet companies, as well as advertisers, advertising agencies and trade associations whose goal is to ensure measurement services that are valid, reliable and effective. Measurement services desiring MRC Accreditation are required to disclose to their customers all methodological aspects of their service; comply with the MRC Minimum Standards for Media Rating Research; and submit to MRC-designed audits to authenticate and illuminate their procedures. In addition, the MRC membership actively pursues research issues they consider priorities in an effort to improve the quality of research in the marketplace. Currently approximately 110 research products are audited by the MRC. Additional information about MRC can be found at http://www.mediaratingcouncil.org.

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Innovid Appoints Matt Colebourne as Managing Director, EMEA

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Innovid Appoints Matt Colebourne as Managing Director, EMEA

Rapidly Growing Video Marketing Platform Bolsters Executive Team To Expand Global Footprint and Accelerate Growth Across EMEA

NEW YORK, Feb. 15, 2017 -- Innovid, the world`s leading video marketing platform for advertisers to engage consumers across all screens and channels, today announced the appointment of Matt Colebourne as managing director, EMEA to strengthen its European operations and drive strategic business growth.

Bringing more than 20 years of experience in digital, Colebourne joins Innovid from Trinity Mirror, the largest regional multimedia content publisher in the UK, where he served as director of new businesses. Colebourne also spent six years at Google`s DoubleClick during which time he successfully launched the company`s technology product business in Europe.

"I`m thrilled to join the market leader in video marketing at a time when video is finally making the massive developmental steps that display and search have already undergone," said Matt Colebourne, managing director, EMEA at Innovid. "The team is fantastically talented and committed to our customers and, best of all, Innovid`s neutrality enables us to genuinely help clients in developing video marketing effectiveness without being beholden to anyone."

Based in London, Matt will be tasked with continuing to expand Innovid`s European business, focusing on bringing more effective video marketing solutions to existing and new clients throughout the region.

"As more brands recognise the value of working with a third-party, media agnostic video marketing technology partner, we have an incredible opportunity to expand our business," said Beth-Ann Eason, president at Innovid. "As a seasoned digital media executive with sharp business sense and local expertise, Matt will help us remain competitive on a global scale. He`s a fantastic addition to the team, and we`re extremely excited to welcome him to the Innovid family."

About Innovid
Innovid is the world`s leading video marketing platform, empowering advertisers to engage consumers across all screens and channels with more effective video creative, improved campaign performance, and video integrated throughout the customer journey. Providing a holistic, cross-device, data-driven solution that is purpose-built for video to meet the demands of audience fragmentation, Innovid`s patented, best-in-market technology and advanced measurement capabilities allow marketers to thrive in an ever-changing digital television landscape and engage viewers at scale via richly personalised creative and immersive, interactive storytelling. Innovid powers cross-channel video marketing efforts for some of the largest brands in over 28 countries including Bank of America, Best Buy, Citi, Comcast, Kraft, L`Oréal, Microsoft, P&G, Walmart, Samsung, Sprint, and Toyota.

Headquartered in New York City, Innovid also has offices in Los Angeles, San Francisco, Chicago, Detroit, London, Sydney, and Tel Aviv. Innovid is backed by investors Sequoia Capital, Genesis Partners, T-Venture, Vintage Investment Partners, Cisco Investments, and NewSpring Capital. Innovid`s numerous awards include IAB Mixx Awards, Digiday Video Awards, Inc. Magazine`s Top 50 Best Places To Work, AdAge Best Places to Work, and Crain`s Best Places To Work. For more information, please visit www.innovid.com.

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Innovid Names Jen Whelan Senior Vice President, Marketing

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Innovid Names Jen Whelan Senior Vice President, Marketing

Global Video Marketing Platform Taps Former Qualcomm Leader to Drive Integrated Global Marketing Strategy

NEW YORK, NY--(Marketwired - January 12, 2017) - Innovid, the world's leading video marketing platform for advertisers to engage consumers across all screens and channels, today announced that Jen Whelan has been appointed senior vice president, to lead the company's global marketing strategy. Whelan joins Innovid from Qualcomm where she served as senior director of global marketing, supporting Qualcomm's business across the chipset and licensing businesses.

"We couldn't be more delighted to welcome Jen to our team. Her experience, passionate leadership style, and relentless focus on client needs will be invaluable as we continue to engage consumers across all screens and channels," said Beth-Ann Eason, president at Innovid. "Jen's expertise is especially relevant with Innovid having recently launched a new suite of products to connect video to the other marketing channels in order for marketers to develop more meaningful relationships with consumers."

Whelan comes to Innovid with more than 20 years of experience in marketing. At Qualcomm, Whelan led strategic marketing efforts on a global scale, reporting directly to the CMO. Prior to Qualcomm, Whelan served as director of global advertising at Microsoft, where she led the global consumer advertising campaign to launch the Windows Phone 7. She also held management positions in advertising at T-Mobile and led several global marketing campaigns and product launches at Intel for more than eight years.

"A strong integrated marketing strategy plays an invaluable role in driving the business and video is increasingly becoming a critical key component of that strategy," said Jen Whelan, senior vice president, marketing at Innovid. "I'm honored to join Innovid's incredible team of visionaries as they continue to expand their platform to help marketers reach and engage consumers, using video to tell amazing stories across devices."

Innovid's marketing platform is purpose-built for video and has grown over 400 percent year-over-year, adding brands such as Home Depot, Verizon, Citi, Kraft, L'Oréal, Microsoft, and Walmart to its roster of clients and partnering with important media players like Samsung, Facebook and Snapchat. Additionally, Innovid has tripled its employee roster globally, with over 200 people across the U.S., Asia-Pacific and Europe. For more information, please visit www.innovid.com.

About Innovid

Innovid is the world's leading video marketing platform, empowering advertisers to engage consumers across all screens and channels with more effective video creative, improved campaign performance, and video integrated throughout the customer journey. Providing a holistic, cross-device, data-driven solution that is purpose-built for video to meet the demands of audience fragmentation, Innovid's patented, best-in-market technology and advanced measurement capabilities allow marketers to thrive in an ever-changing digital television landscape and engage viewers at scale via richly personalized creative and immersive, interactive storytelling.

Innovid powers cross-channel video marketing efforts for some of the largest brands in over 28 countries including Bank of America, Best Buy, Citi, Comcast, Kraft, L'Oréal, Microsoft, P&G, Walmart, Samsung, Sprint, and Toyota.

Headquartered in New York City, Innovid also has offices in Los Angeles, San Francisco, Chicago, Detroit, London, Sydney, and Tel Aviv. Innovid is backed by investors Sequoia Capital, Genesis Partners, T-Venture, Vintage Investment Partners, Cisco Investments, and NewSpring Capital. Innovid's numerous awards include IAB Mixx Awards, Digiday Video Awards, Inc. Magazine's Top 50 Best Places To Work, AdAge Best Places to Work, and Crain's Best Places To Work. For more information, please visit www.innovid.com.

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Innovid Revolutionizes Video With First Omni-Channel Marketing Cloud Integrations

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Innovid Revolutionizes Video With First Omni-Channel Marketing Cloud Integrations

Leading Video Marketing Platform Integrates with Adobe, IBM, and Oracle, Enabling The Orchestration of Video Throughout The Customer Journey

NEW YORK, December 6, 2016 - Innovid, the world’s leading video marketing platform for advertisers to engage consumers across all screens and channels, today announced the launch of its Marketing Cloud Suite. The new suite enables marketers, for the first time, to include video throughout the customer journey through its integrations with Adobe, IBM, and Oracle marketing clouds.

Innovid’s new Marketing Cloud Suite breaks the silos between video and other marketing channels and allows marketers to develop more meaningful relationships with consumers by using first and third-party data from other marketing channels such as web, email, search, display, social, mobile, and commerce to drive more consumer engagement with richly personalized and relevant video ads. By using data to deliver more effective video creative, and now integrating video throughout the customer journey, marketers can provide powerful one-to-one marketing which could not previously be achieved.

Innovid is also now passing back user intent data to marketing clouds and data management platforms based on video interactions, which will help marketers improve existing customer segmentation and drive marketing automation, simplifying the complexity of today’s multi-channel world and increasing the overall effectiveness of every channel.

Conagra Brands is one of the first brands to explore data-driven video across all channels with Innovid.

“We believe it’s more important than ever to develop ongoing customer journeys through data-driven cross-channel marketing experiences,” said Heather Dumford, marketing director at Conagra Brands. “We’re excited to put Innovid’s new marketing capabilities into action so we can more creatively incorporate video into the customer journey equation.”

Since the company’s inception in 2007, Innovid has developed a comprehensive, media-agnostic video marketing platform that is purpose-built for video, reaching every device across more screens and more channels with richly personalized and data-driven creative. The integrations with marketing cloud companies further strengthen Innovid’s position as a leader in video advertising and marketing technology, and provides marketers with the most seamless and effective way possible to engage consumers everywhere they consume content, while providing real-time analytics. “On the other side of every screen is a unique individual, and we have an incredible opportunity to help marketers engage each consumer in a more personal way,” said Zvika Netter, CEO and co-founder at Innovid. “With the new Marketing Cloud Suite, Innovid is empowering marketers to convert existing TV ads into video that can be tailored for all digital environments and customized for specific consumers, based on past exposure and interactions across all channels.”
In addition to Innovid’s Marketing Cloud Suite, the platform also includes:

Video Delivery Suite – Built for the future of TV, Innovid’s video delivery capabilities allow for unprecedented reach including all paid media channels, social platforms, website, desktop, mobile, and over 25 different connected TV devices, including OTT enabled boxes, smart TVs, gaming consoles, and Blu-ray streaming players, and over 1,000 different TV and video apps.

Analytics Suite – Developed specifically for video, Innovid gives marketers an unbiased, holistic view of video ad spend through unified reporting across publishers, partners, channels, and devices. The consolidated dashboard tracks and reports on in-depth metrics such as delivery, reach, engagement, performance, and waste. Innovid is MRC accredited for impression counting and video viewability.

Video Experience Suite – Innovid’s scalable advanced creative solutions allow marketers to create more relevant and engaging experiences for target audiences through interactive, localized, and dynamic video features. Marketers benefit from production cost savings as a single video asset is used to automatically create additional creatives in real-time.

Optimization Suite – Innovid improves campaign performance and ensures that custom KPIs are met through real-time analysis of media quality, including viewability, fraud, and brand safety, as well as performance. This is accomplished through triggering notifications, suspending delivery or performing real-time video ad blocking when campaigns do not meet desired thresholds.

About Innovid

Innovid is the world’s leading video marketing platform, empowering advertisers to engage consumers across all screens and channels with more effective video creative, improved campaign performance, and video integrated throughout the customer journey. Providing a holistic, cross-device, data-driven solution that is purpose-built for video to meet the demands of audience fragmentation, Innovid’s patented, best-in-market technology and advanced measurement capabilities allow marketers to thrive in an ever-changing digital television landscape and engage viewers at scale via richly personalized creative and immersive, interactive storytelling. Innovid powers cross-channel video marketing efforts for some of the largest brands in over 28 countries including Bank of America, Best Buy, Citi, Comcast, Kraft, L’Oréal, Microsoft, P&G, Walmart, Samsung, Sprint, and Toyota.

Headquartered in New York City, Innovid also has offices in Los Angeles, San Francisco, Chicago, Detroit, London, Sydney, and Tel Aviv. Innovid is backed by investors Sequoia Capital, Genesis Partners, T-Venture, Vintage Investment Partners, Cisco Investments, and NewSpring Capital. Innovid’s numerous awards include IAB Mixx Awards, Digiday Video Awards, Inc. Magazine’s Top 50 Best Places To Work, AdAge Best Places to Work, and Crain's Best Places To Work. For more information, please visit www.innovid.com.

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Interactive Video Advertising Has Power To Influence Opinions, According To Innovid Data

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Interactive Video Advertising Has Power To Influence Opinions, According To Innovid Data

Leading Video Marketing Platform Reports Interactive Political and Advocacy Video Ads Earn 336% More Engagement Than Traditional Pre-Roll Video Campaigns

NEW YORK, NY--(Marketwired - September 29, 2016) - Innovid, the world's leading video marketing platform for advertisers to create, deliver and measure video experiences on any device, today announced that interactive political and advocacy video ad campaigns earn an average of 336 percent more engagement over traditional video ads in the same vertical. The data includes results from all 2016 and 2015 advocacy video campaigns that support a particular social, environmental, or political cause or issue. The campaigns, powered by Innovid, ran on a variety of different platforms including desktop, mobile, Snapchat, Facebook, and connected TV devices.

"This year's presidential election has brought political initiatives to the forefront but today's increasingly fragmented audience has created challenges for advocacy groups wishing to target specific viewers across multiple platforms and channels with video -- until now," said Zvika Netter, co-founder and CEO at Innovid. "We're excited to offer an innovative video marketing solution with personalized and actionable features to help political, non-profit, and advocacy organizations reach and engage voters and consumers at scale."

Innovid also found that political and advocacy video campaigns experienced a 130 percent lift in engagement over click-thru interactive videos in all other verticals. The engagement data released today is consistent with Innovid's 2016 Global Video Benchmarks report, released in February, which stated that interactive campaigns deliver an average of 44 additional seconds in time earned over traditional video ad campaigns. In theory, the more time a consumer spends viewing or engaging with a specific video experience, the more they will be influenced by the video's message.

Innovid's political and advocacy video solutions include interactive, dynamic, polling, and actionable video capabilities. Marketers leveraging the Innovid platform can tap first-party or third-party data to personalize video messaging for a specific audience, rapidly respond to the changing political landscape, drive engagement by bringing content from a brand's website to the viewer within the video player, or survey viewers to gauge their opinions and reactions.

Political and advocacy advertising spend is at a high this year. According to eMarketer, U.S. political digital ad spend is estimated to reach one billion dollars in 2016, a 5,000 percent increase from the last presidential election year in 2008.

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IPG Mediabrands and Innovid Develop New Products to Improve Viewer Experiences Across OTT Devices

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IPG Mediabrands and Innovid Develop New Products to Improve Viewer Experiences Across OTT Devices

NEW YORK, NY and LONDON, UNITED KINGDOM and COLOGNE, GERMANY--(Marketwired - September 13, 2016) - Innovid, the world's leading video marketing platform for advertisers to create, deliver, optimize, and measure video experiences on any device, today announced an expanded partnership with IPG Mediabrands, the global media holding arm of Interpublic Group (IPG). Launching at dmexco 2016, the world's leading digital marketing conference, the partnership includes the development of new products to manage IPG Mediabrands' global over-the-top (OTT) advanced video delivery and that enhance the end viewer experience.

The unique collaboration enables IPG Mediabrands' clients to reach audiences at scale across multiple living room devices with technological innovations such as optimized UIs and TV-to-mobile integrations for more engagement, as well as unified analytics to measure and improve connected TV video ad campaigns. Innovid will showcase its video marketing solution and analytics capabilities as part of the "Partner Pavilion" inside IPG Mediabrands' dmexco booth in Cologne, Germany, located in Hall 7, Stand C049-D048.

"As audiences become more segmented across so many different devices, brands are thinking about ways to amplify messaging for greater reach and optimal engagement," said Chad Stoller, EVP of global innovation at IPG Mediabrands. "Our collaboration with Innovid allows us to offer our clients unprecedented, cross-platform reach and a whole new way of thinking about video that values the viewer -- rather than the consumer -- as the most significant part of the equation, and we believe this shift will drive meaningful engagement."

To help improve the viewer experience and drive engagement, Innovid has developed interactive TV-to-mobile (TV2M) technology that allows the viewer to input a mobile phone number with a remote control to receive extra content from the connected TV ad, such as a digital coupon or website address, via text or SMS.

Several of IPG Mediabrands' clients are also enterprise clients of Innovid's video marketing platform, many of which are also utilizing Innovid's dynamic, personalized, and interactive capabilities to maximize ad relevancy, drive engagement, and increase the amount of time viewers spend with the brand.

"As television shifts to digital, viewers consuming video content on other devices should get the same seamless experience that they've come to know and love from television. At the same time, marketers need better solutions to reach viewers across screens and extract measurements while fostering true viewer engagement," said Tal Chalozin, co-founder and CTO at Innovid. "We're excited to embark on this journey with IPG Mediabrands to focus more than ever before on the end viewer and continue to help every brand 'build once and deliver everywhere.'"

Founded in 2007 by Interpublic Group, IPG Mediabrands is home to several leading full-service agencies including UM, Initiative, MAGNA, Ansible, IPG Media Lab and Cadreon. IPG Mediabrands chose to partner with Innovid for its ability to deliver and measure advanced creative video experiences to over 25 connected TV devices including OTT enabled boxes, smart TVs, gaming consoles, and Blu-ray streaming players, and over 1,000 different TV and video apps.

To book an appointment with an Innovid representative at dmexco, please contact dmexco@innovid.com.

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Integral Ad Science and Innovid Enhance Partnership With Video Blocking

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Integral Ad Science and Innovid Enhance Partnership With Video Blocking

NEW YORK, NY--(Marketwired - Jul 6, 2016) - Integral Ad Science (IAS), the leader in quantifying digital media quality, today announced an enhanced partnership with Innovid, the world's leading video marketing platform. Video campaigns running on Innovid's platform can now utilize IAS blocking technology, which prevents video ads from serving on webpages that contain unsafe content, are fraudulent, or are in the wrong geographic location.

"Digital advertising fraud is a big problem that haunts the entire ad industry and we believe it's our responsibility to address marketers' concerns in the most seamless way possible," said Ronnie Lavi, SVP of Product at Innovid. "Integrating with IAS allows us to offer marketers a proactive solution to protect campaigns from all types of fraud -- while also complying with brand safety standards and geo restrictions -- rather than simply report the issues after the fact. This approach will maximize a video campaign's ROI and provide marketers with both full transparency and peace of mind."

Customers have been taking advantage of IAS's patented blocking capabilities for display campaigns since 2009. The integration with Innovid enables IAS to extend the benefits of its proactive solution to video, a format that is increasingly commanding more of advertisers' budgets. Blocking occurs in real-time and at the impression level on desktop. In addition to avoiding fraud, blocking can also prevent ads from serving the wrong geographic location, or on pages with specific keywords.

"Last quarter, we saw that 10 percent of all video inventory was served to illegal bots. The high cost of video has mandated quality solutions," said Kevin Lenane, General Manager of Video, Integral Ad Science. "Our blocking partnership with Innovid not only prevents advertisers from wasting video budgets on fraud, but protects the brand from risk due to unsafe content that does not meet brand safety requirements."

The integration is currently in beta and advertisers can implement IAS blocking within the Innovid platform upon request.

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Innovid Names John Piccone Chief Growth Officer

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Innovid Names John Piccone Chief Growth Officer

NEW YORK, NY--(Marketwired - June 29, 2016) - Innovid, the world's leading video marketing platform for advertisers to create, deliver and measure video experiences across devices, today announced that John Piccone has been appointed chief growth officer to help drive revenue and strategic business development, building on the company's recent 100 percent year-over-year business growth. Piccone joins Innovid from the marketing technology company, Simulmedia, Inc., where he held several leadership positions over the course of six years, including chief revenue officer and later chief strategy officer.

"Marketers are shifting toward all things video and data is the key to making video creative resonate with consumers," said Beth-Ann Eason, president at Innovid. "John's deep experience in data-driven TV advertising will enable him to help marketers transition and capitalize on digital video, particularly as OTT adoption accelerates."

Piccone is a pioneer in digital, coming to Innovid with more than 12 years of experience in the digital TV advertising industry. While at Simulmedia, he was instrumental in driving rapid growth of the business and helped to secure several new strategic accounts, dramatically expanding the company's portfolio of business. Prior to Simulmedia, Piccone served as SVP of business development and sales strategy at HealthiNation. Piccone also previously held the position of VP of sales at Blackarrow, a pioneering advanced TV ad targeting company. The first ten years of Piccone's career were spent at 24/7 Real Media where he held several senior positions in international sales and business development for Europe.

"Video has the power to connect brands with consumers on an emotional level, and Innovid's ability to deliver video to audiences at scale while also providing marketers with advanced analytics to accurately measure business outcomes is an exciting market differentiator," said John Piccone, chief growth officer at Innovid. "I'm honored to join Innovid's visionary team as they continue to invest in product development, building the most effective video marketing platform solution for marketers to reach and engage consumers on every device."

Innovid's media-neutral video marketing platform has grown over 400 percent year-over-year, adding brands such as Citi, Kraft, L'Oréal, Microsoft, and Walmart to its roster of clients and partnering with media giants like Facebook and Snapchat. Additionally, Innovid has tripled its employee roster globally, with over 200 people across the U.S., Asia-Pacific and Europe. For more information, please visit www.innovid.com.

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Innovid Named Best Place to Work in Los Angeles

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Innovid Named Best Place to Work in Los Angeles

LOS ANGELES, CA--(Marketwired - June 23, 2016) - Innovid, the world's leading video marketing platform for advertisers to create, deliver and measure video experiences on any device, today announced that it has been named one of the Best Places to Work in Los Angeles by the Los Angeles Business Journal and Best Companies Group. Final rankings of this tenth annual program will be revealed at a special event on August 16, 2016, then published in the August 22nd issue of the Los Angeles Business Journal.

"The primary mission of all our global offices is to not only attract top talent but also to cultivate an environment that promotes transparency and open collaboration, and reward those who take risks," said Zvika Netter, co-founder and CEO at Innovid. "We believe that our employees are our most important asset and will be the strongest driver in building the most advanced marketing platform for brands to engage audiences on every device with video."

This survey and awards program was designed to identify, recognize and honor the best employers in Los Angeles, benefiting the county's economy, workforce and businesses.

Innovid has already made a name for itself when it comes to company culture and outstanding workplaces, having won AdAge Best Places to Work and Crain's Best Places To Work distinctions in the past. Earlier this month, Innovid was named Best Workplace by Inc. Magazine in the publisher's first annual measurement of American companies with up to 500 employees.

Companies from across the county entered the two-part survey process to determine the Best Places to Work in Los Angeles. The first part consisted of evaluating each nominated company's workplace policies, practices, philosophy, systems and demographics. The second part consisted of an employee survey to measure the employee experience. Best Companies Group managed the overall registration and survey process in Los Angeles, analyzed the data and determined the final rankings.

For more information on the Best Places to Work in Los Angeles program, visit www.BestPlacestoWorkLA.com.

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Innovid Launches Streamlined Video Ad Delivery and Advanced Analytics for Twitter

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Innovid Launches Streamlined Video Ad Delivery and Advanced Analytics for Twitter

NEW YORK, NY--(Marketwired - June 17, 2016) - Innovid, the world's leading marketing platform for advertisers to create, deliver and measure video experiences on any device, today announced the ability for marketers to engage Twitter users with premium video ads while providing advanced analytics for all owned-and-operated Twitter properties across both mobile and desktop. This collaboration reflects Twitter's major focus on video and demonstrates the company's commitment to helping marketers tap into the platform's ever growing, always-on audience.

Marketers leveraging Innovid's platform can now access detailed metrics about Twitter video ad campaigns, including-video views, viewability, engagement, time spent, and more-which will help brands gauge how the video ads are performing and offer invaluable audience insights to best maximize ROI.

"Twitter has always offered marketers the ability to reach a highly engaged audience with influence, and now, as a result of our partnership, those same marketers leveraging video can access detailed analytics to learn how well those ads are performing at the most granular level," said Tal Chalozin, co-founder and CTO at Innovid. "We're thrilled to partner with Twitter and look forward to continuing our work in video advertising innovation."

This news comes on the heels of Twitter's recent announcement about expanded VAST-compliant video ad capabilities and new automation tools available to marketers via Twitter Ads' API partners.

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GroupM's MODI Media and Innovid Collaborate to Make Connected TV Campaigns Smarter

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GroupM's MODI Media and Innovid Collaborate to Make Connected TV Campaigns Smarter

NEW YORK, NY--(Marketwired - May 26, 2016) -   Innovid, the world's leading marketing platform for advertisers to create, deliver and measure video experiences on any device, today announced a partnership with MODI Media, GroupM's advanced television business, to power MODI Media's over-the-top (OTT) advanced video delivery. The strategic collaboration strengthens MODI Media's ability to provide advertisers with smarter analytics to measure Connected TV performance as well as enable the ability to drive deeper consumer engagement with interactive pre-roll.

This announcement comes on the heels of Innovid's recent expanded ability to deliver video content to over 25 different connected TV devices, including OTT enabled boxes, smart TVs, gaming consoles, and Blu-ray streaming players, and over 1,000 different TV and video apps. This marks the first time that a video marketing platform has allowed advertisers to seamlessly reach viewers on any screen with advanced video creative while providing smarter analytics to measure performance.

"Viewers are consuming television programming on more devices for increased control and a better user experience. This presents marketers with a richer canvas for telling their stories and allows for improved measurement capabilities," said Michael Bologna, president of MODI Media. "Innovid's ability to directly serve into the top ad-supported publishers and platforms provides us with analytics that enable near real-time optimization, which is table-stakes for Digital Video, but historically unattainable within traditional Linear TV. As more television is delivered over the internet, having real-time insight into campaign delivery allows MODI to provide our clients with a significant marketplace advantage as we help them navigate this ever-changing, fragmented landscape."

Innovid's unprecedented any-screen video platform is a unique market differentiator that meets the growing demand for digital video that goes beyond traditional broadcast and desktop placements, in order to reach viewers on other devices. Innovid's device footprint includes Amazon Fire, Apple TV, Chromecast, Google Nexus Player, PlayStation, PS Vita, Roku, Samsung Smart TV, Sony Smart TV, TiVo, Xbox 360, Xbox One, and more. MODI Media is leveraging Innovid in part for its ability to serve interactive video ads which allow viewers to engage with the creative and explore additional content, creating a more immersive viewing experience which ultimately increases the amount of time spent with any given brand.

"There's a growing number of premium video services that people are watching on connected TV devices which creates a massive opportunity for marketers to share their stories on TV while getting the perks of digital such as one-to-one communication and improved metrics," said Tal Chalozin, co-founder and CTO at Innovid. "We're excited to live in a world where so many changes in TV are happening and to be in the driver's seat of those changes. We're thrilled to work with MODI Media and power the next evolution of television so brands are set up for success today -- and in the future."

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