Preferred partnership enables the world's largest brands to create, deliver and measure interactive and engaging TV and video ads across all screens
NEW YORK, Jan. 30, 2014 /PRNewswire/ -- VivaKi, the ad tech solutions company owned by Publicis Groupe, announced today that it has selected Innovid, the technology platform for delivering immersive video advertising anywhere, as a global preferred video advertising partner. The selection was based upon a rigorous review of business requirements compiled by key Publicis agency leaders. Through the partnership, Publicis Groupe agencies and their clients will be able to enhance their storytelling capabilities through increased awareness, engagement, and time spent with video advertisements.
The partnership brings more solutions to brands as the video advertising marketplace continues to accelerate to an estimated $6B in the US in 2014 (eMarketer). It also helps address the fragmentation of video consumption across multiple screens by enabling brands to create, deliver, and measure interactive, dynamic, and pre-roll video experiences across screens on a single platform. Innovid currently delivers into smartphones, tablets, connected TVs, and gaming consoles. Through its recent partnership with Cisco, Innovid will also provide a solution for Broadcast TV and 2nd Screen, which VivaKi clients will be able to integrate.
"At VivaKi, we partner and build solutions that help deliver the right dynamic interaction, at scale, at the right place and time," said Frank Voris, CEO of VivaKi. "Innovid has become core to our mission of next generation storytelling by expanding what's possible with video across screens and devices."
Performance metrics from Innovid's 2013 Benchmark Report highlight the opportunity for Publicis Groupe agencies and their clients to increase video performance. The most recent benchmark report from FY 2013 shows that campaigns leveraging its interactive solutions increased brand exposure by 192 percent and saw an 12% increase in awareness, 197% lift in engagement and delivered an additional 33 seconds of time earned/spent with the ad on top of the 30 second pre-roll. Thus the advertiser gains increased performance without any additional media spend. Innovid's FY 2013 benchmark report is available here: http://www.innovid.com/insights/benchmarks. As part of the partnership, Innovid will provide video performance data to VivaKi's centralized data service, SkySkraper to aggregate meaningful insights for clients.
"VivaKi is blazing the trail of innovation in digital solutions, and we have long been inspired by its dedication to discovering ways for brands to connect with consumers in meaningful ways," said Zvika Netter, CEO and co-founder of Innovid. "They have been a great partner to Innovid for several years now, so we are happy to take our partnership to the next level, opening up the opportunity to collaborate with the world's leading brands and agencies."