Innovid Honored With A Stevie® Award For Innovation In 2016 American Business Awards

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Innovid Honored With A Stevie® Award For Innovation In 2016 American Business Awards

Innovid Honored With a Stevie® Award for Innovation in 2016 American Business Awards(SM)

NEW YORK, NY--(Marketwired - May 03, 2016) - Innovid, the world's leading video marketing platform for advertisers to create, deliver and measure video experiences on any device, today announced that the company has been named a Stevie® Award winner in the "Most Innovative Tech Company of the Year" category in The 14th Annual American Business Awards. Other notable companies recognized for technical innovation include Qualcomm, DocuSign, and PayPal.

More than 3,400 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories, including Startup of the Year, Executive of the Year, Best New Product or Service of the Year, and App of the Year, among others. Innovid was selected in the "Most Innovative Tech Company of the Year" category for companies with up to 2,500 employees.

Innovid has served as a visionary pioneer in the digital video space since 2007. The company was awarded a U.S. patent for its interactive video technology, an invention that involves "inserting interactive objects into video content." Since then, Innovid has partnered with several forward-thinking companies to further push the boundaries of digital video innovation including Roku, Snapchat, and Facebook, among others. Last month, Innovid launched a beta version of its advanced social video solution, enabling advertisers to reach and engage consumers on Facebook and Instagram via data-driven, immersive video content.

"We are thrilled to be recognized for technical innovation by the American Business Awards, and to be honored alongside other prestigious tech companies including DocuSign and Qualcomm (to name a few)," said Zvika Netter, co-founder and CEO at Innovid. "Our mission is to provide marketers with a seamless way to reach and engage audiences on every device while delivering advanced analytics to measure ROI, and this award is a testament to our team's hard work -- across R&D, creative, sales, marketing, and business development."

More than 250 professionals worldwide participated in the judging process to select this year's Stevie Award winners.

"The judges were extremely impressed with the quality of entries we received this year. The competition was intense and every organization that has won should be proud," said Michael Gallagher, president and founder of the Stevie Awards.

Details about The American Business Awards and the list of 2016 Stevie winners are available at www.StevieAwards.com/ABA.

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Innovid Announces Beta Launch of Advanced Social Video Marketing Solution

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Innovid Announces Beta Launch of Advanced Social Video Marketing Solution

Video Marketing Leader Now Delivers Data-Driven Advanced Video Creative for Facebook and Instagram Across All Devices

NEW YORK, NY--(Marketwired - April 20, 2016) -  Innovid, the world's leading video marketing platform for advertisers to create, deliver and measure video experiences on any device, today announced the beta launch of personalization, interactive and measurement solutions for social video. The new offering enables advertisers to reach and engage consumers on Facebook and Instagram via data-driven, immersive video content. The beta will be expanded over the coming months. This news comes shortly after Snapchatannounced a partnership with Innovid to give advertisers access to video metrics and impressions for the mobile-only social channel.

Innovid's social video solution allows social audiences to engage with additional branded content-such as extended video, store locators, coupons and more-without ever leaving the post. Additionally, data-driven video posts can leverage location, first-party or third-party data to personalize the experience for the viewer, and thus elicit a higher viewer response rate. 

Marketers leveraging Innovid's social video solution can now embed, distribute, and promote pre-roll and advanced creative video to target audiences on any device. The video content can live on a brand's Facebook page as a post and can also serve as paid media on both Facebook and Instagram. Innovid provides a single, smart embed tag that supports desktop and mobile, which the advertiser can then add to their social feed. The tag then serves an interactive and/or personalized, fully-responsive version of the video creative to the viewer, supporting both mobile landscape and mobile vertical (portrait) views, while providing real-time analytics to understand engagement and performance.

"In today's fragmented world, marketers are continually challenged to capture consumers' attention, but with over 100 million hours of video viewed on Facebook every day, social video has proven to be an incredible amplifier," said Zvika Netter, co-founder and CEO at Innovid. "The addition of social video to our video marketing platform takes us one step further in our continued mission to provide marketers with the most seamless way possible to engage consumers on any device and medium, while providing real-time analytics."

Taylors of Harrogate, a UK-based tea and coffee company, is among one of the first brands to explore Innovid's social video offering on Facebook with the help of media agency Goodstuff Communications. The interactive video campaign gives Facebook audiences the choice to choose coffee taste preferences within the video and then delivers a personalized coffee blend recommendation as a result. The campaign has driven a 35 percent engagement rate and more than 30 seconds of additional time spent with the consumer, as compared to the average industry benchmark. The video also gained nearly 4,500 likes, 400 shares, and 300 comments from consumers.

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Innovid Partners With Moat, Adds Mobile Viewability

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Innovid Partners With Moat, Adds Mobile Viewability

NEW YORK, NY--(Marketwired - February 16, 2016) - Innovid, the world's leading video platform to create, deliver and measure video experiences on any device, today announced a new integration with Moat (www.moat.com), a SaaS analytics firm for brand advertisers and premium publishers. Any video advertising campaign now created on Innovid's open platform can be easily enabled for Moat analytics, across both desktop and mobile. As a result of this partnership, Innovid continues its position as the easiest, fastest and most accurate way for agencies to launch large-scale video advertising campaigns with viewability enabled.

By integrating with Moat, the first company accredited by the Media Rating Council (MRC) to measure viewability for both mobile in-app as well as mobile web, Innovid adds mobile viewability to their suite of services -- a critical industry differentiator. Until recently, mobile video was not included in viewability measurement initiatives, despite the fact that many advertisers need to reach consumers on these devices.

"We're tremendously excited about our integration with Moat. First and foremost, this allows Innovid and our clients the opportunity to ensure holistic and accurate measurement on the small screen, which is quickly becoming the first screen for consumers," said Zvika Netter, Co-Founder and CEO at Innovid. "But we're also able to tap into Moat's ability to measure many of the world's most desirable platforms."

"As audiences spend more time on their mobile devices, cross-platform measurement and analytics have become increasingly important to understand how they are seeing and paying attention to video ads. We are excited to partner with Innovid and applaud their focus on reaching consumers with advanced video on any device and leading the way with mobile video analytics via our partnership," said Jonah Goodhart, Co-Founder and CEO of Moat.

Currently serving video advertisements for more than 40% of the top 200 TV advertisers in the US, Innovid recently announced 420% year-over-year growth. They now manage over 220 major accounts, including advertisers such as Proctor & Gamble, Best Buy, Chrysler, Pfizer, and Wal-Mart. To learn more about Innovid, please visit www.innovid.com.

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SmartCEO Magazine Recognizes Innovid With a 2016 Future 50 Award

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SmartCEO Magazine Recognizes Innovid With a 2016 Future 50 Award

Digital Video Leader Named as One of New York's Fastest Growing Companies

NEW YORK, NY--(Marketwired - January 13, 2016) - Innovid, the world's leading video platform for advertisers to create, deliver and measure video experiences on any device, has been named a Future 50 award winner in the New York market by SmartCEOMagazine. The Future 50 awards program recognizes the region's 50 fastest-growing mid-sized companies and 10 small Emerging Growth companies that have experienced outsized growth based on a combined three-year average of revenue and employee growth. This year's Future 50 winners collectively generate $2.3 billion in annual revenue and employ 10,293 individuals in Greater New York.

"We are thrilled to receive the SmartCEO Future 50 award," said Zvika Netter, co-founder and CEO, of Innovid. "Our continued growth and company achievements in digital video make us very excited for the future of TV, video and advertising, and we look forward to continuing our pursuit in helping brands connect with audiences on any device."

Innovid, founded in 2007, has rapidly expanded its business since its inception, serving billions of pre-roll and advanced creative video impressions annually, and has partnered with hundreds of Fortune 1000 brands and their agencies to transform their once-static video advertising content into interactive, relevant and ROI-driving experiences. In addition to this Future 50 award, Innovid has won several awards including Advertising Age Best Places to Work (2015), Crain's Best Places to Work (2015), IAB Mixx Rising Stars (2015, 2014 & 2013)Digiday Video Awards (2014 & 2012)iMedia Connection ASPY Awards (2013), and Creative Media Awards (2013). The company is backed by investors Sequoia Capital, Genesis Partners, T-Venture, Vintage Investment Partners, Cisco Investments, and NewSpring Capital.

See the winning CEOs in the 2016 January/February issue of New York SmartCEO Magazine, online here. Winning companies will be celebrated at an awards ceremony on January 29, 2016 in New York City.

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Innovid Raises $27.5 Million to Boost Growth of Any-Screen Video Platform and Global Expansion

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Innovid Raises $27.5 Million to Boost Growth of Any-Screen Video Platform and Global Expansion

Investor New Spring Capital Joins Original Investors Sequoia Capital, Genesis Partners, Cisco Ventures, T-Venture and Vintage Investment Partners

NEW YORK, NY--(Marketwired - December 28, 2015) - Innovid, the world's leading video platform to create, deliver and measure video experiences on any device, today announced they have raised $27.5 million in funding. New Spring Capital has become the latest investor in the company, while all previous investors, including Sequoia Capital Israel, Genesis Partners, Cisco Ventures, T-Venture and Vintage Investment Partners participated in the round, along with Silicon Valley Bank and TriplePoint Capital.

$12.5 million of the financing was received as debt financing from Silicon Valley Bank and TriplePoint Capital.

This latest investment in Innovid is a result of the company's 420% year-over-year growth to bringing on over 220 accounts, including advertisers such as Best-Buy, Chrysler, Pfizer, Proctor & Gamble, and Wal-Mart. Innovid is exclusively serving video advertisements for more than 40% of the top 200 TV advertisers in the US.

Innovid is the only video platform that can serve pre-roll and advanced video ads across every device -- including desktop, mobile, gaming consoles and connected TV/OTT. The company also boasts the largest video publisher certification footprint, allowing Innovid to maintain complete media neutrality.

Innovid attributes its substantial growth to two key factors:

  1. Media neutrality: Innovid is the only video platform that is not biased toward any media buying solution, generating its revenue entirely from Saas-based usage fees.
  2. OTT capabilities: According to eMarketer, by 2019, U.S. home penetration of connected TV users will rise to almost 100 million homes. Earlier this year, Innovid announced a partnership with Roku, making them the first video platform to offer advertisers advanced video capabilities -- such as personalized and interactive video ads within OTT content -- to bridge the gap between digital video and TV from a single platform.

"We are excited about this latest investment that will further enable us to accelerate our business in the rapidly-evolving market of TV," said Zvika Netter, CEO and Co-founder of Innovid. "With the majority of video advertising technology owned by media interests, Innovid has remained firmly media-neutral and open in its approach to video ad delivery, and therefore, have been favored by marketers who see value in partnering with an un-biased vendor that is purely focused on tech innovation."

"Innovid has not only built competitive video technology, but was also able to demonstrate strong financial KPIs -- and being profitable early on is one of them," said Glenn Rieger, New Spring General Partner. "We are thrilled to add Innovid to our portfolio of successful technology companies, and help them accelerate their growth."

Innovid, which currently has over 200 employees, and eight global offices, will also use the investment to rapidly expand its employee base in all major markets: US, EMEA and APAC; and across multiple key functions, specifically customer success and product innovation. To learn more about Innovid, please visit www.innovid.com.

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Advertising Age Names Innovid as One of the 50 Best Places to Work in Advertising & Media

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Advertising Age Names Innovid as One of the 50 Best Places to Work in Advertising & Media

NEW YORK, NY--(Marketwired - November 16, 2015) - Innovid, the world's leading video platform for advertisers to create, deliver and measure video experiences on any device, today was named one of the 50 Best Places to Work in Advertising & Media by Advertising Age. Innovid was among 50 companies selected based on criteria such as hiring practices, benefits packages, salaries, office perks, workplace environment and design. Nearly 20,000 people were surveyed as part of the selection process.

Founded in 2007, Innovid serves billions of pre-roll and advanced creative video impressions annually for many Fortune 1000 brands, including many Top 200 TV advertisers. The company's explosive client-base growth has led them to more than doubling the employee count from 2014 to 2015 across their global footprint in New York, Chicago, LA, London, Tel Aviv and Sydney, while still maintaining an engaged, family-centric and innovative workplace.

"As always, the competition was tough. Out of the hundreds of companies who applied, we're calling out more honorees than ever before. Fifty big shops, independents, agencies, ad tech, and media companies earned recognition for being leaders in recruiting, retaining, and cultivating talent," said Ken Wheaton, editor of Advertising Age. "At the end of the day all these organizations are in the talent business and they're doing it right. They're finding interesting, relevant, and often unexpected ways to create cultures and work environments that keep employees engaged."

"Our massive growth and company achievements can only be attributed to one thing: our employees," said Zvika Netter, CEO and Co-Founder of Innovid. "While we offer perks, great benefits and a family-centric environment, it's the people who show up every day to innovate, collaborate and inspire each other that make Innovid special and successful."

Submissions were evaluated by Advertising Age research partner Buck Consultants LLC. With nearly a century of experience in employee and human resource consulting, Buck crafted two surveys to help Advertising Age find the companies with the best benefits and most-engaged employees. The employer survey contained about 100 questions, including questions about pay, promotions, health care and other benefits and hiring practices. The employee survey contained about 50 questions. It measured aspects of the workplace environment that contribute to an engaged staff, including matters such as fairness of pay, vacation time, relationships with management and co-workers, career development and other workplace issues. Any agency, ad tech or media company with more than 40 full-time employees in the U.S. was eligible.

This Advertising Age award comes on the heels of Innovid being awarded one Crain's New York Business Best Places to Work for 2015, as well as being named a three-time IAB Rising Star for Digital Video.

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Innovid Launches Programmatic Creative Solution for Advanced Video Advertising

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Innovid Launches Programmatic Creative Solution for Advanced Video Advertising

Leading Video Platform Becomes First Company to Offer Full Suite of Video Marketing Capabilities for Pre-Roll, Interactive and Personalization

NEW YORK, NY--(Marketwired - November 10, 2015) - Innovid, the world's leading video platform for advertisers to create, deliver and measure video experiences on any device, today announced the addition of a Programmatic Creative solution. The latest offering to their platform helps advertisers to build, personalize, and optimize video messaging and content using any data source -- working hand-in-hand with existing programmatic media strategies. This addition to Innovid's offering also makes it the first video platform to have a complete suite of video marketing capabilities for pre-roll, interactive and personalized video, giving brands and their media agencies, trading desks and DSPs a tool to increase ROI on programmatic media spend.

Innovid's Programmatic Creative solution effectively combines data and creative, empowering brands to create personalized video messaging and content, and then target those messages to the best-fit audiences. With this enhancement to the Innovid platform, brands can more easily and effectively tell their brand stories across multiple audience segments. Moreover, instead of solely implementing a programmatic media buying strategy and serving the same creative message across the media buy, the Innovid programmatic creative solution allows advertisers to layer in personalized creative and extract higher returns on that spend with precision messaging.

"Traditionally, advertisers spend most of their time and effort on programmatic media strategies just finding the right audiences. Once identified, however, these target audiences all received the exact same message. That's a missed opportunity," said Ronnie Lavi, VP of Product for Innovid. "With Innovid's programmatic creative solution, brands can personalize the message and content, and dramatically increase relevancy in order to gain a much higher return on their media investments."

Innovid's Programmatic Creative offering uses real-time data such as geographic, demographic, behavioral, advertiser site activity, publisher data, CRM or any other first or third-party data sources, to segment and target viewers with specific video messages or content based on their unique attributes. The creative decisioning engine then utilizes this data in real time to identify the unique viewer attributes and then provide the most relevant content to the specific viewer. Additionally, Innovid can serve any type of ad format and work with both VAST and VPAID inventory, as well as provide granular reporting for each creative version.

Innovid's complete suite of video marketing solutions across pre-roll, interactive and personalized video, empowers advertisers to execute any video campaign strategy, in order to achieve scale, engagement and/or audience targeting. From a single platform, and across any device or media partner, advertisers can access a single data set which can be leveraged to achieve sequential messaging, creative retargeting, creative frequency and other advanced rotations, therefore significantly reducing operational complexity and increasing total media value.

To set up an interview with Ronnie Lavi, VP of Product, or Zvika Netter, CEO of Innovid -- or to request a demo of the new programmatic solution -- please contact Mark Ballard at Channel V Media, mark@channelvmedia.com.

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Innovid and Netflix Win 2015 IAB MIXX Gold Award

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Innovid and Netflix Win 2015 IAB MIXX Gold Award

Leading Video Platforms Team Up to Win Rising Star Award for Interactive Video

NEW YORK, NY--(Marketwired - October 01, 2015) - Innovid, the world's leading video platform for advertisers to create, deliver and measure video experiences on any device, today announces it has won an IAB MIXX Gold Award, in collaboration with Droga5, for its advanced creative video campaign with Netflix. The campaign helped Netflix introduce a new line-up of original content through interactive video features.

The annual IAB MIXX Awards celebrate the world's most creative and high-impact digital executions. Recognized as the benchmark for best-in-class campaigns and embodying leading-edge innovation, IAB MIXX Award-winning work inspires and educates the marketplace about the power to build brands digitally. The awards are judged by an independent panel of highly acclaimed thought leaders in the advertising ecosystem -- advertising agency executives who create campaigns for the world's most powerful brands, marketers with direct control over many of the largest advertising budgets in the world and major media company leaders.

Innovid and Netflix’s interactive video campaign introduces several original Netflix programs including House of Cards, Bojack Horseman, The Unbreakable Kimmy Schmidt, Marco Polo, and The Adventures of Puss in Boots. The interactive video presents these featured programs in a multi-layer, immersive film with narration, which introduces a single story arch while footage from the corresponding Netflix program plays. As audiences use arrow keys to flip through the footage of the various programs, the narrated story aligns with it. This innovative use of video puts the viewer in the driver’s seat in order to experience the powerful range of emotion behind every Netflix show.

"The interactive technology in this video provided a truly engaging way for our audiences to connect with our content," said Justin Koval, Senior Marketing Manager at Netflix for North America, Australia and New Zealand.

"We are thrilled that our innovation in video has been continuously recognized by the IAB," said Tal Chalozin, Co-Founder and CTO, Innovid. "Through advanced creative, we can not only push the boundaries of engaged storytelling, but help brands like Netflix achieve success in digital video."

In addition to the gold IAB MIXX award, Innovid also won the bronze award in the same category for its interactive video campaign, with Horizon Media, for Turner Broadcasting. Innovid was also recently named one of Crain’s Best Places to Work in NYC 2015 and has won several awards including IAB Mixx Rising Stars Gold (2014)Digiday Video Awards (2014 & 2012)iMedia Connection ASPY Awards (2013), andCreative Media Awards (2013). For more information, please visit www.innovid.com.

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Innovid Awarded 2015 Best Places to Work in New York City

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Innovid Awarded 2015 Best Places to Work in New York City

NEW YORK, NY--(Marketwired - September 21, 2015) - Innovid, the world's leading video platform for advertisers to create, deliver and measure video experiences on any device, today announced they have been listed as one of New York City's 100 Best Places to Work. This survey and awards program, a joint effort of Crain's New York Business and Best Companies Group, identifies, recognizes and honors the best employers in New York City, benefiting the city's economy, workforce and businesses.

An alphabetical listing of the 100 companies named as Best Places to Work in New York City, appeared on Crain's New York Business'swebsite, crainsnewyork.com, on September 18th. The data was supplied by contracted independent research firm Best Companies Group, which was responsible for the entire registration and survey process, analysis of the data and final rankings. Crain's New York Business only reports on the results of the data provided by Best Companies Group.

Companies from across all five boroughs participated in the two-part survey process to determine the Best Places to Work in New York City. The first part (25% of the ranking) consisted of evaluating each nominated company's workplace policies, practices, philosophies, systems, and demographics. The second part (75% of the ranking) involved an employee survey to measure the employee experience. The combined scores determined the top companies and the final ranking.

"We are so incredibly proud to have been awarded this prestigious ranking. When it comes to our culture, I believe it's less about the perks (which we have), or the office environment (which we pride ourselves on), but all about the people. We take huge pride in our open, friendly, family-centric culture, and see it as the true key to our ongoing success," said Zvika Netter, Co-Founder and CEO, Innovid, who was named in TIME's "Tech Pioneers Who Will Change Your Life" in 2009.

Innovid, founded in 2007, has rapidly expanded its business since its inception-serving billions of pre-roll and advanced creative video impressions annually -- and has partnered with hundreds of Fortune 1000 brands and their agencies to transform their once-static video advertising content into interactive, relevant and ROI-driving experiences. In addition to this 2015 Crain's ranking, Innovid has won several awards including IAB Mixx Rising Stars (2014 & 2013)Digiday Video Awards (2014 & 2012)iMedia Connection ASPY Awards (2013), andCreative Media Awards (2013).

The company is backed by investors Sequoia Capital, Genesis Partners, T-Ventures, and Cisco Investments. For more information, please visitwww.innovid.com.

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Innovid Inc. Names Scott Clark to VP, Head of Brand Partnerships

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Innovid Inc. Names Scott Clark to VP, Head of Brand Partnerships

NEW YORK, NY--(Marketwired - August 03, 2015) - Innovid, a leading personalized and interactive video provider, has announced Scott Clark as the VP, Head of Brand Partnerships. Innovid will rely on Clark's rich experience working with brand marketers and agencies to maximize their investment in Innovid's advanced video solutions.

Clark has served in several leadership positions for Innovid, most recently as VP Sales, Americas. Previously, Clark held senior sales and sales management roles at Adconion, Yahoo!, and HotJobs.com

"Interactive advertising has opened up incredible opportunities for brands in terms of content distribution, engagement, and sales, and we are thrilled to have Scott sharing best practices and helping to both educate the marketplace and to ensure that clients are maximizing our best-in-class platform and the many capabilities we provide," said Zvika Netter, CEO and Co-founder at Innovid.

"It's crucial that brand marketers and agencies think beyond the 30-second TV spot. Innovid takes the power of sight, sound, and motion that video offers, and uses interaction and personalization at scale for a meaningful brand experience," adds Clark. "I am excited to leverage these tools and strategically partner with our clients to create better video experiences for brands and consumers alike."

The news of Clark's promotion comes on the heels of Innovid being named a "key technology partner" in Roku's ad framework, delivering capabilities designed to sell video advertising more effectively and expand on the ways Roku advertisers can engage with audiences.

Innovid's ad serving platform business has grown over 350% from 2013 to 2014. Chrysler, Kraft, Sprint, Procter & Gamble, Samsung, Microsoft, and Mondelez are some of the many brands who have turned to Innovid for their interactive advertising solutions. To learn more about Innovid, please visit www.innovid.com.

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Innovid Inc. Announces New President, Beth-Ann Eason

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Innovid Inc. Announces New President, Beth-Ann Eason

Former Executive at DoubleClick, Yahoo!, and Conde Nast Joins Interactive Video Leader to Further Expand Company's Global Footprint

NEW YORK, NY--(Marketwired - June 02, 2015) - Innovid, a leading personalized and interactive video provider, has announced a new President, Beth-Ann Eason. Eason's proven track record of delivering bottom-line results with companies such as DoubleClick, Yahoo!, and Condé Nast, will bring expertise and leadership to help Innovid scale their business. She will oversee four core areas at Innovid: client services, marketing, publisher relations and sales.

For nearly two decades, Eason has positioned brands and driven profit. With a focus on market expansion initiatives, she has led large teams and achieved rapid business growth. At Yahoo!, Eason oversaw ad category development, sales planning and marketing solutions. As Vice President and General Manager at DoubleClick, Eason managed marketing, customer acquisition, new business development and sales. Most recently at Condé Nast, as the SVP, Head of Digital Development, she led the corporate M&A strategy.

"The convergence of TV and digital is happening now -- which means immense opportunity for Innovid's advanced video solutions to further bridge this gap. Beth-Ann has the perfect blend of experience and business-savvy to help us lead this transformation," said Zvika Netter, CEO and Co-founder at Innovid.

"Innovid's proven track record to transform pre-roll video into engaging, lean-forward, ROI-driving content has led to relationships with top agencies and advertisers, as well as partnerships with Facebook and Roku. Being able to create, deliver and measure personalized and interactive video across all devices has positioned Innovid in the center of this burgeoning market," adds Eason.

Innovid's business has grown over 400% from 2014 to 2015 adding brands such as Chrysler, Kraft, McDonald's, Microsoft, and Mondelez to their roster of advertisers using their advanced video solutions. Additionally, Innovid has nearly doubled their employee roster globally, reaching nearly 150 people across the US, Australia and Europe. For more information, please visit www.innovid.com.

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Innovid Inc. Awarded U.S. Patent for Interactive Video Advertising

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Innovid Inc. Awarded U.S. Patent for Interactive Video Advertising

Global Tech Leader Recognized for Leading Innovation in Digital Video Since 2009

NEW YORK, NY--(Marketwired - April 06, 2015) - Innovid Inc., the global leader in advanced video advertising solutions, today announced the issuance of a patent by the U.S. Patent Office that covers interactive video technology -- an innovation sweeping the digital advertising industry. The patent for invention number 8,745,657 is for "inserting interactive objects into video content." The patent was originally filed in February 2009.

The patent covers the technology behind Innovid's cross-device digital video platform for enriching video-based content with additional interactive elements. These elements include a variety of use cases such as hot-spotting, social media sharing, store locators, product carousels and additional videos within the unit, to name a few. Interactive elements are dynamically inserted into the video from a server call, once the ad unit is impressed.

Innovid's latest benchmarks release shows that this innovation in video has led to increased success for advertisers who use it over static video. On average, interactive video content earns 149% more awareness, 34 more seconds of time earned, and outperforms standard video in every category, including engagement, completion rates and percent of ad viewed.

"We are incredibly proud to have secured this patent. Innovid was founded with the intent to improve video experiences for both advertisers and consumers, and this patent is further proof that we are achieving this," said Zvika Netter, Co-Founder and CEO, Innovid, who was named in TIME's "Tech Pioneers Who Will Change Your Life" in 2009. "Innovid prides itself on being a market leader for innovation, and being officially recognized as the sole inventor of these solutions is a huge milestone for us."

Innovid, founded in 2007, has rapidly expanded its business since its inception -- serving billions of interactive impressions annually -- and has partnered with hundreds of Fortune 1000 brands to transform their once-static video advertising content into clickable, touchable, track-able and relevant experiences for consumers. Innovid's interactive solutions have won several awards including IAB Mixx 2014 & 2013Digiday Video Awards 2014 & 2012iMedia Connection ASPY Awards 2013, and Creative Media Awards 2013.

The company is backed by investors Sequoia Capital, Genesis Partners, T-Ventures, and recently announced, Cisco Investments. For more information, please visit www.innovid.com.

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Innovid Receives Additional Funding to Advance Digital Video Solutions for Marketers

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Innovid Receives Additional Funding to Advance Digital Video Solutions for Marketers

New Investor Cisco Investments Joins Original Investors Sequoia Capital, Genesis Partners, and T-Venture

NEW YORK, NY--(Marketwired - March 27, 2015) - Today's changing TV and multi-screen landscape means both hardware and software providers must innovate together to advance the way in which consumers receive and digest content. Innovid, a global leader in cross-channel advanced video, today announces that Cisco® Investments has become a new investor in the company in order to help realize that vision. Additionally, all original investors, including Genesis Partners, Sequoia Capital, and T-Venture, participated in the raise of $10 million.

With advertising still bringing a major revenue stream to cable TV service providers, Cisco and Innovid teamed up at CES 2015 to demonstrate interactive advertising to subscribers across any device -- while providing a core platform that manages video for advertisers across multiple screens. This capability will help improve ad effectiveness by giving viewers more ways to interact with brands, explore products, and request information, as well as improve ad traction by holding the viewer's attention and reducing channel changes during ads. 

Innovid will use the infusion of capital to further its innovation and product offering for brands and media agencies, while continuing to grow its interactive and personalized video capabilities across multiple devices. These capabilities will help combat media fragmentation and empower advertisers to consolidate data from several sources. Innovid's solutions transcend these screens and bridge behavioral gaps as never before.

"This investment is another validation of our continued leadership and innovation in a rapidly evolving market," said Zvika Netter, CEO and Co-founder of Innovid. "Targeting audiences with digital video across devices, in a way that's smart and effective, is crucial to helping advertising connect relevant content with relevant audiences. Brands and marketers are waking up to realize that those possibilities now exist, and these are the conversations that drive and inspire us as a company."

This new funding brings the total raised by Innovid to $37.6 million. To learn more about Innovid, please visit www.innovid.com.

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Integral Ad Science and Innovid Announce Integration to Offer Advanced Video Reporting for Viewability, Fraud and Brand Safety

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Integral Ad Science and Innovid Announce Integration to Offer Advanced Video Reporting for Viewability, Fraud and Brand Safety

NEW YORK, March 9, 2015 /PRNewswire/ -- Integral Ad Science, the leading global provider of actionable advertising intelligence for buyers and sellers of digital media, today announced that it has integrated with Innovid, the global leader in advanced video advertising, to offer media quality reporting to advertisers. Through the partnership, Innovid's advertisers can gain access to Integral's unbiased reporting data, which has been integrated into the Innovid ad server as a distributorship of Integral's Marketer's Edge.

"As video inventory increases, so does the importance of understanding media quality," said Michael Iantosca, CRO of Integral Ad Science. "It is vital that video advertisers have access to impartial data to both ensure the best possible ROI and maintain brand integrity. With this partnership, Innovid's clients can be confident that their campaigns are receiving insight from a 100 percent neutral third party."

Integral's customizable technology enables advertisers to measure and optimize video campaign performance, mitigate risk and boost ROI. With the Innovid integration, advertisers can not only deploy interactive and personalized video solutions, but are able to monitor inventory performance across multiple metrics, including viewability, ad fraud, brand safety, geo-compliance, contextual relevance, and ad clutter.

"Video is one of the fastest-growing and most complex digital advertising disciplines, but with innovative technology in place, it can yield unprecedented levels of consumer engagement and ROI," said Zvika Netter, CEO of Innovid. "We are excited to offer our clients Integral Ad Science's sophisticated media quality data to optimize their video campaigns and gain highly valuable performance insight."

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Publicis Groupe's VivaKi Selects Innovid to Deliver Immersive Brand Experiences Through its Video Advertising Platform

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Publicis Groupe's VivaKi Selects Innovid to Deliver Immersive Brand Experiences Through its Video Advertising Platform

Preferred partnership enables the world's largest brands to create, deliver and measure interactive and engaging TV and video ads across all screens

NEW YORK, Jan. 30, 2014 /PRNewswire/ -- VivaKi, the ad tech solutions company owned by Publicis Groupe, announced today that it has selected Innovid, the technology platform for delivering immersive video advertising anywhere, as a global preferred video advertising partner. The selection was based upon a rigorous review of business requirements compiled by key Publicis agency leaders. Through the partnership, Publicis Groupe agencies and their clients will be able to enhance their storytelling capabilities through increased awareness, engagement, and time spent with video advertisements.

The partnership brings more solutions to brands as the video advertising marketplace continues to accelerate to an estimated $6B in the US in 2014 (eMarketer). It also helps address the fragmentation of video consumption across multiple screens by enabling brands to create, deliver, and measure interactive, dynamic, and pre-roll video experiences across screens on a single platform. Innovid currently delivers into smartphones, tablets, connected TVs, and gaming consoles. Through its recent partnership with Cisco, Innovid will also provide a solution for Broadcast TV and 2nd Screen, which VivaKi clients will be able to integrate.

"At VivaKi, we partner and build solutions that help deliver the right dynamic interaction, at scale, at the right place and time," said Frank Voris, CEO of VivaKi. "Innovid has become core to our mission of next generation storytelling by expanding what's possible with video across screens and devices."

Performance metrics from Innovid's 2013 Benchmark Report highlight the opportunity for Publicis Groupe agencies and their clients to increase video performance. The most recent benchmark report from FY 2013 shows that campaigns leveraging its interactive solutions increased brand exposure by 192 percent and saw an 12% increase in awareness, 197% lift in engagement and delivered an additional 33 seconds of time earned/spent with the ad on top of the 30 second pre-roll. Thus the advertiser gains increased performance without any additional media spend. Innovid's FY 2013 benchmark report is available here: http://www.innovid.com/insights/benchmarks. As part of the partnership, Innovid will provide video performance data to VivaKi's centralized data service, SkySkraper to aggregate meaningful insights for clients.

"VivaKi is blazing the trail of innovation in digital solutions, and we have long been inspired by its dedication to discovering ways for brands to connect with consumers in meaningful ways," said Zvika Netter, CEO and co-founder of Innovid. "They have been a great partner to Innovid for several years now, so we are happy to take our partnership to the next level, opening up the opportunity to collaborate with the world's leading brands and agencies."

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