Former Executive at DoubleClick, Yahoo!, and Conde Nast Joins Interactive Video Leader to Further Expand Company's Global Footprint
NEW YORK, NY--(Marketwired - June 02, 2015) - Innovid, a leading personalized and interactive video provider, has announced a new President, Beth-Ann Eason. Eason's proven track record of delivering bottom-line results with companies such as DoubleClick, Yahoo!, and Condé Nast, will bring expertise and leadership to help Innovid scale their business. She will oversee four core areas at Innovid: client services, marketing, publisher relations and sales.
For nearly two decades, Eason has positioned brands and driven profit. With a focus on market expansion initiatives, she has led large teams and achieved rapid business growth. At Yahoo!, Eason oversaw ad category development, sales planning and marketing solutions. As Vice President and General Manager at DoubleClick, Eason managed marketing, customer acquisition, new business development and sales. Most recently at Condé Nast, as the SVP, Head of Digital Development, she led the corporate M&A strategy.
"The convergence of TV and digital is happening now -- which means immense opportunity for Innovid's advanced video solutions to further bridge this gap. Beth-Ann has the perfect blend of experience and business-savvy to help us lead this transformation," said Zvika Netter, CEO and Co-founder at Innovid.
"Innovid's proven track record to transform pre-roll video into engaging, lean-forward, ROI-driving content has led to relationships with top agencies and advertisers, as well as partnerships with Facebook and Roku. Being able to create, deliver and measure personalized and interactive video across all devices has positioned Innovid in the center of this burgeoning market," adds Eason.
Innovid's business has grown over 400% from 2014 to 2015 adding brands such as Chrysler, Kraft, McDonald's, Microsoft, and Mondelez to their roster of advertisers using their advanced video solutions. Additionally, Innovid has nearly doubled their employee roster globally, reaching nearly 150 people across the US, Australia and Europe. For more information, please visit www.innovid.com.