NEW YORK, NY--(Marketwired - August 03, 2015) - Innovid, a leading personalized and interactive video provider, has announced Scott Clark as the VP, Head of Brand Partnerships. Innovid will rely on Clark's rich experience working with brand marketers and agencies to maximize their investment in Innovid's advanced video solutions.
Clark has served in several leadership positions for Innovid, most recently as VP Sales, Americas. Previously, Clark held senior sales and sales management roles at Adconion, Yahoo!, and HotJobs.com
"Interactive advertising has opened up incredible opportunities for brands in terms of content distribution, engagement, and sales, and we are thrilled to have Scott sharing best practices and helping to both educate the marketplace and to ensure that clients are maximizing our best-in-class platform and the many capabilities we provide," said Zvika Netter, CEO and Co-founder at Innovid.
"It's crucial that brand marketers and agencies think beyond the 30-second TV spot. Innovid takes the power of sight, sound, and motion that video offers, and uses interaction and personalization at scale for a meaningful brand experience," adds Clark. "I am excited to leverage these tools and strategically partner with our clients to create better video experiences for brands and consumers alike."
The news of Clark's promotion comes on the heels of Innovid being named a "key technology partner" in Roku's ad framework, delivering capabilities designed to sell video advertising more effectively and expand on the ways Roku advertisers can engage with audiences.
Innovid's ad serving platform business has grown over 350% from 2013 to 2014. Chrysler, Kraft, Sprint, Procter & Gamble, Samsung, Microsoft, and Mondelez are some of the many brands who have turned to Innovid for their interactive advertising solutions. To learn more about Innovid, please visit www.innovid.com.