NEW YORK, March 9, 2015 /PRNewswire/ -- Integral Ad Science, the leading global provider of actionable advertising intelligence for buyers and sellers of digital media, today announced that it has integrated with Innovid, the global leader in advanced video advertising, to offer media quality reporting to advertisers. Through the partnership, Innovid's advertisers can gain access to Integral's unbiased reporting data, which has been integrated into the Innovid ad server as a distributorship of Integral's Marketer's Edge.
"As video inventory increases, so does the importance of understanding media quality," said Michael Iantosca, CRO of Integral Ad Science. "It is vital that video advertisers have access to impartial data to both ensure the best possible ROI and maintain brand integrity. With this partnership, Innovid's clients can be confident that their campaigns are receiving insight from a 100 percent neutral third party."
Integral's customizable technology enables advertisers to measure and optimize video campaign performance, mitigate risk and boost ROI. With the Innovid integration, advertisers can not only deploy interactive and personalized video solutions, but are able to monitor inventory performance across multiple metrics, including viewability, ad fraud, brand safety, geo-compliance, contextual relevance, and ad clutter.
"Video is one of the fastest-growing and most complex digital advertising disciplines, but with innovative technology in place, it can yield unprecedented levels of consumer engagement and ROI," said Zvika Netter, CEO of Innovid. "We are excited to offer our clients Integral Ad Science's sophisticated media quality data to optimize their video campaigns and gain highly valuable performance insight."