Products

DYNAMO AdServer enables agencies to manage campaign implementation, management and measurement using a single, proven platform with:

• Inherent iRoll^® support – full support for the industry standard for interactive pre-roll.
  
  
• Centralized Hosting & Encoding: Trafficking and campaign management from one platform.
  
  
• Standardized & Exclusive Metrics: Innovid analytics across all video ad formats, automates reporting and is available in real-time.
  
  
• Scale: Campaign implementation is streamlined, simplified, and supported by every major video ad network and most top premium publishers.
  
  
• Creative Rotation: Deliver ads in sequential order, set rotation ratios to control how often each creative is shown, or let our decision engine determine the most efficient rotation based on performance parameters you set.
  
  
• Dynamic Creative: No need to build hundreds of versions of your ad! Ad copy, images, videos, links and more will be dynamically assembled based on data passed to DYNAMO AdServer from publishers or third parties.
  
  
• Targeted Video: Using external data sources, target ads so you can reach your target audiences with a personlized creative message.
  
  
• Multi-format Support: Including, iRoll^®, static pre-roll, ad selector, overlay etc.

Media Agnostic Ad Serving with Unprecedented Scale and Analytics

Due to past product and technology limitations, brands and agencies have historically used only the most basic metrics to determine the success or failure of their online pre-roll campaigns: Impressions, Completion Rates, and Click-through Rates. There’s more to consumer engagement than completion quartiles and clicks!

DYNAMO AdServer offers comprehensive real-time reporting and analytics across hundreds of publishers and video ad networks so that every pre-roll and iRoll impression is tracked and analyzed through one platform, with deeper cross-publisher reporting, including:

Standard Impressions Completion Quartiles Click Through

Advanced Engagement Awareness/Attendance Time Earned Custom Events Social Sharing

Build Once Deliver Everywhere

With the richness of video comes a diversity of file formats, site specs, player sizes and video resolutions. DYNAMO offers a simple campaign setup process where you upload your files once and Innovid takes care of the rest. Traffic a video campaign once on our platform, with integrated real-time reporting and optimization, and scale across the entire campaign.

Full Service Video Ad Serving

Innovid can operate as an extension of your agency’s ad ops department, managing campaign trafficking and execution, day-to-day monitoring, and post-campaign analysis so that your media planners and strategists can focus on what they do best. Innovid will manage any necessary asset encoding, publisher/network communication, troubleshooting and q/a, campaign monitoring and post campaign analysis.

VAST and iRoll^® compliant

DYNAMO fully supports the IAB’s VAST 2.0 standard. For two years Innovid worked closely with the top video ad networks and publishers to insure acceptance of iRoll®, and as a result is the only video ad server delivering true interactive pre-roll at scale, uniformly across your media plan.

Other Third Party Vendors for Data, Verification, Research or more?

Innovid has worked tirelessly to make sure we’re integrated with the world’s most respected and utilized third party vendors so you can work with whoever you select. Some of our integrations include:

 
So whatever it is:

· Pre-Roll or iRoll

· Full Service or Self Service

· Trafficking, A-B Testing, ROI Analysis, Reporting

You’re in good hands with Innovid, with DYNAMO, with iRoll®.