ENHANCE YOUR PROGRAMMATIC STRATEGY WITH RELEVANT MESSAGING & CONTENT
Your programmatic media buys are highly important to your ad strategy. In order to increase ROI, with Innovid, you can personalize, and optimize video messaging and content using any data source—working hand-in-hand with your existing programmatic media strategies.
We use real-time data such as geographic, demographic, behavioral, advertiser site activity, publisher data, CRM or any other first or third-party data sources, to segment and target viewers with specific video messages or content based on their unique attributes. Our creative decisioning engine then utilizes this data in real-time to identify the unique viewer attributes and then provide the most relevant content to the specific viewer.