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Introducing InnovidXP: The Measurement Platform Built for Converged TV

Presenting our Global Benchmarks Report
CTV Beats Mobile and More Insights

Reimagine TV Measurement
Innovid Completes Acquisition of TVSquared

Innovid is a Public Company!

An independent advertising and
measurement platform for the world's largest brands

Effortlessly engage your audiences with scaled ad serving, data-driven personalization, and converged TV measurement across linear, CTV and digital.

Connected TV Advertising Made Simple

There’s no such thing as one-size-fits-all in CTV advertising. Dozens of devices, shifting specs, and new platforms launching every month means that you need technology you can trust to help navigate creative, activate campaigns, and calculate impact. Our built-for-television technology helps marketers confidently navigate the streaming landscape through open integrations and unmatched delivery scale.
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You'll Be In Good Company

Innovid Insights Measures 80% Unique Reach Percentage for General Motors

Unique Reach Percentage
Average Campaign Frequency
CTV Household Impressions
Read the Case Study

Anheuser-Busch Benefits from 45% Decrease in Cost Per Unique Reach

Unique Household Reach
Average Household Frequency
Decreased Average
Cost Per Unique Reach
Read the Case Study

American Honda Motor Co., Inc.

Innovid Insights allowed us a new and interesting view into how our CTV investments work together. Innovid gave us the ability to leverage a single platform to gain a streamlined view of our campaigns. We appreciate their agnostic perspective and we are excited to see them continue their unique measurement of the video ecosystem.
Phil Hruska
Media Department Head

Mondelez Delivers Emotionally Resonant Experiences or a 29% Lift in Ad Recall

Lift in Ad Recall
View-Through Rate
on YouTube
Lift over Display
Benchmark for CTR
Read the Case Study

Innovid Insights Measures 87% Unique Reach Percentage for Whirlpool

Unique Reach Percentage
Average Campaign Frequency
Benchmark Reach
of US CTV Universe
Read the Case Study

Davis Elen Advertising Taps Innovid Insights To Drive Unique Reach For Toyota

Unique Reach Percentage
Average Campaign Frequency
Decreased Average
Cost Per Unique Reach
Read the Case Study

What's New at Innovid

Want to Learn How We Can Make Your Advertising Easier?