An independent advertising and measurement platform for the world's largest brands
Effortlessly engage your audiences with scaled ad serving, data-driven personalization, and converged TV measurement across linear, CTV and digital.
Connected TV Advertising Made Simple
There’s no such thing as one-size-fits-all in CTV advertising. Dozens of devices, shifting specs, and new platforms launching every month means that you need technology you can trust to help navigate creative, activate campaigns, and calculate impact. Our built-for-television technology helps marketers confidently navigate the streaming landscape through open integrations and unmatched delivery scale.
Simplify global ad delivery with instant validation and automatic encoding to unique publisher requirements in more than 70 countries — all from a single asset. As audiences make the switch from linear to connected TV, our built-for-television approach helps marketers confidently follow suit while connecting across channels.
The impact of engaging, personalized creative cannot be overstated, but bringing that to life — at scale — can be intimidating. That’s where our award-winning creative management solutions come into play. Use our interactive and dynamic creative optimization (DCO) tools to create customized ads designed to improve performance and deliver against your unique business objectives.
Now more than ever, advertisers need a comprehensive view of audiences and independent, real-time TV ad measurement across devices and platforms. InnovidXP delivers what advertisers want: powerful cross-platform measurement that surfaces the always-on insights needed to make strategic decisions for reaching and engaging audiences everywhere, including walled gardens.
A Forward-Thinking Approach to Identity Resolution
Identity is a critical component to advertising, but our evolving ecosystem will never adapt to a one-solution-to-rule-them-all approach. To help you better understand and target audiences, Innovid Key unlocks numerous identity solutions, anchored in an unparalleled ad serving footprint across over 95 million CTV homes, in a secure, privacy-compliant manner. The result is identity resolution at scale that allows you to reach the right people with the right message while ensuring data transparency and ownership.
Publisher Solutions to Maximize Advertising Revenue
Navigate the streaming world with an independent partner that's trusted by publishers, agencies, and brands. Our leading creative and measurement solutions, proprietary SDK technology, and seamless integrations with tools you already know and love will help improve campaign performance, enhance the viewer experience, and maximize revenue across all screens — including the biggest screen in the home.
Innovid Insights allowed us a new and interesting view into how our CTV investments work together. Innovid gave us the ability to leverage a single platform to gain a streamlined view of our campaigns. We appreciate their agnostic perspective and we are excited to see them continue their unique measurement of the video ecosystem.
Phil Hruska
Media Department Head
Mondelez Delivers Emotionally Resonant Experiences or a 29% Lift in Ad Recall