Appeal To The Individual
The impact of engaging, relevant creative cannot be overstated—but knowing the what’s, where’s, when’s and how’s of a personalized approach can be intimidating. That’s where Innovid’s award-winning creative solutions come into play. Use our interactive and DCO tools to create customized ads designed to improve performance and deliver against your unique business objectives.
Successful dynamic creative optimization (DCO) depends on three critical components: data, content, and the ability to marry them into a cohesive strategy. Create highly relevant customer experiences using our fully adaptable DCO creative frameworks and strategic decision trees to modify versions based on a wide variety of data signals. Then, gain alignment faster than ever before through preview tools that simulate real-time conditions.
Nailing a personalized approach across all channels doesn’t have to be a fantasy. Eliminate the hassle of using multiple vendors for your omni-channel creative needs. All your media—including TV, video, social, display and OOH—can be personalized, delivered, and managed with one partner.
As connected TV skyrockets, marketers have an opportunity to change the TV game. Innovid’s OTT Composer gives you the keys to build interactive and personalized ads for more than 25+ connected TV device types. Use images, social assets, videos and more to build engaging experiences that allow viewers to explore additional content, offers, and products, all from the comfort of their couch.
Coming up with a personalized approach is complex enough, executing it should be easy. Innovid’s Creative Composer Suite offers full flexibility for creatives to compose ads through any combination of internal, external, and/or code-based tools. Our ad authoring solutions allow you to execute the design and development of interactive and personalized templates in tandem, saving time and allowing you to focus on what’s truly important, the creative.
Want to Learn How We Can Make Your Advertising Easier?