Global Advertising and Content Leaders Convene at the Cannes Lions Festival to Discuss the State of Connected TV
The Future of TV is Now Presented by Innovid Brings Together Brands, Agencies, and Publishers to Collaborate and Inspire at the First of a Global Thought Leadership Series
CEOs, CMOs, Media and Advertising Leaders from Companies at the Forefront of Connected TV Will Join Katie Couric, Hulu CEO Randy Freer, Sir Martin Sorrell and More Industry Leaders at the Inaugural Event
NEW YORK – June 18, 2019 – Innovid, the world’s leading independent connected TV and video advertising platform, today announced the launch of its global event series, The Future of TV is Now, which will bring together media and advertising industry leaders to discuss the current and future state of connected TV (CTV). The inaugural event will be held at the Cannes Lions Festival of Creativity on Wednesday, June 19, 2019, with subsequent sessions held throughout the world at exclusive advertising industry events. As CTV is a predominant theme at Cannes this year, The Future of TV is Now will feature panel programming and one-on-one interviews addressing creativity, data and measurement, the unique perspectives of CMOs and CEOs utilizing CTV in their advertising initiatives and more.
CTV is central to an omni-channel approach as marketers lean towards more personalized and relevant experiences for consumers. Leveraging personalization through connected TV as a core strategy further develops the ultimate story-telling medium and savvy marketers are extending those personalized messages across a diverse set of channels. As CTV device usage continues to grow, marketers are seeing unmatched success and results. In fact, according to Innovid’s 2018 Global Video Benchmarks study, 68 percent of advertising campaigns monitored in 2018 included CTV.
“Innovid is the only independent platform to connect advertisers, content creators and streaming platforms in the CTV space and we know there’s no better opportunity to bring together our partners across brands, agencies, and publishers than at Cannes Lions,” said Zvika Netter, CEO, Innovid. “The growth of CTV is undeniable and we want to work together with our partners to identify shared priorities and develop the best solutions across the industry.”
The all-star lineup includes broadcasting luminary Katie Couric interviewing Hulu CEO Randy Freer where they’ll discuss the company’s rocketship year, Hulu’s latest expansion into live TV, and how the company serves its audience a personalized and quality experience. Industry titan Sir Martin Sorrell will join executives from Xandr, Accenture, and McDonalds to discuss their respective company’s latest technology acquisitions and how they are redefining personalized advertising through advanced capabilities and offerings.
The event will also offer thought leadership from senior executives from ANA, P&G, Disney, Comcast, McDonald’s, Microsoft, Visa, the IAB and many more discussing the importance third party accredited measurement, the elimination of walled gardens, the “binge-watching” phenomenon, how analytics can help shape creative and shopability.
The event will be held on Wednesday, June 19, 2019 at Le Rooftop in Cannes from 8:30 a.m. – 3:00 p.m. CET. Admission is by invitation only and executives interested in attending may request a VIP invitation here. The Future of TV is Now agenda can be found here.
For more information please visit www.innovid.com.