Innovid & Channel 4 Partner Team Up to Drive Innovation in Personalized Video
For the latest release of 20th Century Fox’s series “Alien Covenant,” Channel 4 and Innovid once again teamed up to bring true innovation to personalized video. Challenged to create a video experience tailor-made to fit the spine-chilling tone of the movie, Innovid leveraged first-party data from Channel 4’s 15 million registered viewers. Personalized videos were delivered uniquely to each viewer across All 4, Channel 4’s V.O.D network, so that anyone who watched the ad heard their own name called out in a chilling personal message. The campaign received press coverage from around the globe, and reached over 700,000 viewers, with an average completion rate of 99%.