Innovid Insights Measures 80% Unique Reach Percentage for General Motors

Innovid GM Case Study

Goal:

Analyze CTV’s impact on brand awareness and optimal creative frequency.

Outcome:

Innovid’s CTV Insights solution revealed high impression volumes (76 MM) combined with diversified publishers (23 publishers) enabled General Motors to maximize unique reach percentage and unique reach efficiency.

76MM CTV Impressions

80% Unique Reach Percentage

~22% Unique Reach Efficiency

3.7X Average Campaign Frequency

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