Innovid Measures 80% Unique Reach Percentage for General Motors

Goal:

Analyze CTV’s impact on brand awareness and optimal creative frequency.

Outcome:

Innovid’s measurement solution revealed high impression volumes (76 MM) combined with diversified publishers (23 publishers) enabled General Motors to maximize unique reach percentage and unique reach efficiency.

76MM CTV Impressions

80% Unique Reach Percentage

~22% Unique Reach Efficiency

3.7X Average Campaign Frequency

For more information on Innovid’s measurement solution, contact us.