Innovid Insights Measures 87% Unique Reach Percentage for Whirlpool

Goal:

Analyze programmatic CTV publisher performance on brand awareness.

Result:

Innovid’s CTV Insights solution enabled Whirlpool to understand which programmatic publishers provided the most effective unique reach, cost per unique reach, and average frequency, allowing them to optimize their media plan.

87% Unique Reach Percentage

~26% Reach of U.S. CTV Households

3.3X Average Campaign Frequency

+2.5X Benchmark Reach of U.S. CTV Households
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