Interactive Video Drives Big Results for a Global Co ee Brand
A leading coffee brand wanted a new way to showcase their portfolio of at-home products, such as coffee beans and pods. They looked to Innovid to implement digital video marketing initiatives that would drive viewers to their website and encourage them to learn more about their full portfolio of products.
The global coffee company leveraged Innovid’s interactive Overlay video format to display images of a variety of products. The images included a compelling call-to-action to drive visits to the company website for more product information. The Overlay format is part of Innovid’s Video Experience Suite, which helps marketers create more relevant and engaging experiences to target audiences. It uses interactive and localized video features as well as clickthrough graphics to give viewers a way to easily explore more brand content.