Personalised, Data-Driven Video Drives 22X Higher Engagement
New Zealand television broadcaster, TVNZ needed to stand out from the competition and drive brand consideration for telco giant, Vodafone by creating a more personalised, data-driven video experience. To do this, they wanted to reward On Demand viewers with a surprise of uninterrupted content experience, courtesy of Vodafone.
TVNZ and Vodafone, in partnership with Innovid, created seamless personalised video experiences that married TVNZ’s viewer data with the ad to display dynamic customized messaging, calling each viewer by their name. Over 9,700+ individuals saw their unique name, as well as the specific TV show they were watching within the ad, showcasing Vodafone’s immediate brand value.