X Close Window

2024 Advertising Insights Report for QSR/Restaurants

Restaurant Advertisers: Innovid’s Data Can Help You Connect, Engage, and Drive Outcomes on CTV

Download the Report

QSR Insights

Through our ad server, Innovid delivered almost 380 billion video impressions in 2023, which means we have invaluable and unparalleled insight for CTV advertisers — especially for QSR and Restaurant brands. Our data-driven report, the 2024 Advertising Insights Report for QSR/Restaurants, helps food industry advertisers like you understand how to connect, engage, measure, and drive outcomes in a media world where CTV is increasingly important. 

Here are the key high-level findings for QSR advertisers: 

  • CTV continues to grow. The large majority (70%) of Innovid’s QSR video ad impressions in 2023 were CTV, which represents an increase of 79% since 2019. Consumers are flocking to CTV — and leaving traditional linear TV behind. Advertisers understand this fact and are boosting their spending on CTV advertising. 
  • Advanced creative performs. For QSR brands, DCO video ads deliver strong performance, notching a 2x higher CTR than standard video.
  • There is a video sweet spot. The most effective length for video ad duration for QSR brands is between 10 to 30 seconds. Ten-second ads deliver the highest CTR (0.20%), and 30-second ads produce the highest completion rate (93.60%).    

The 2024 Advertising Insights Report for QSR/Restaurants helps you understand what success looks like for your CTV and digital video ad campaigns.

Download the Report

Want to Learn How We Can Make Your Advertising Easier?