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2024 Advertising Insights Report for QSR/Restaurants

Restaurant Advertisers: Innovid’s Data Can Help You Connect, Engage, and Drive Outcomes on CTV

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QSR Insights

Through our ad server, Innovid delivered almost 380 billion video impressions in 2023, which means we have invaluable and unparalleled insight for CTV advertisers — especially for QSR and Restaurant brands. Our data-driven report, the 2024 Advertising Insights Report for QSR/Restaurants, helps food industry advertisers like you understand how to connect, engage, measure, and drive outcomes in a media world where CTV is increasingly important. 

Here are the key high-level findings for QSR advertisers: 

  • CTV continues to grow. The large majority (70%) of Innovid’s QSR video ad impressions in 2023 were CTV, which represents an increase of 79% since 2019. Consumers are flocking to CTV — and leaving traditional linear TV behind. Advertisers understand this fact and are boosting their spending on CTV advertising. 
  • Advanced creative performs. For QSR brands, DCO video ads deliver strong performance, notching a 2x higher CTR than standard video.
  • There is a video sweet spot. The most effective length for video ad duration for QSR brands is between 10 to 30 seconds. Ten-second ads deliver the highest CTR (0.20%), and 30-second ads produce the highest completion rate (93.60%).    

The 2024 Advertising Insights Report for QSR/Restaurants helps you understand what success looks like for your CTV and digital video ad campaigns.

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