Analyze, Organize, Adapt / Part 3: Should TV Upfronts Be Reimagined or Retired?
April 2, 2020
Upfronts, newfronts, new traditions? Last year, the New York Times among others stated that streaming wasn’t king quite yet—but did the explosive growth of CTV over the past few months turn the tide? In part 3 of our Analyze, Organize, Adapt Series recorded on Tuesday, May 12, Innovid’s top techie and co-founder Tal Chalozin is joined by Melissa Grady, CMO of Cadillac, Mike Law, President of Dentsu Aegis Network’s Amplifi, and Alison Levin, VP of Ad Sales at Roku where they break down this year’s Upfronts, and debate whether or not there’s still a place for them in an increasingly digital world.