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Company & Culture
Innovid’s NEW Self-Paced Certification is Here
Innovid is now offering clients an opportunity to get certified in using our solutions, at their own pace, through an online learning platform. Get started today!
Omni-Channel Advertising
The Great Unification of Converged TV is Here
The shift to converged TV is having a transformative effect on the buy- and sell-side of advertising. We surveyed 250+ advertisers about it and uncovered some big insights... here!
Company & Culture
Extra Credit: Innovid Earns New MRC Accreditation!
Innovid can officially add 1 more MRC accreditation across 3 environments to our credentials! Here's everything you need to know.
Personalization
Mechanizing Your Media Ops with DCO: Future-proof for 2023
Learn what DCO is, when advertisers use it, and why there’s an urgency for your brand to adopt it now.
Creative Management
Fueling The Future of Creative with Auto Optimization
Innovid has added some notable additions to our existing Auto Optimization solution. Here are the big updates and what that means for you.
Personalization
Scary Stories Consumers Tell in the Dark: Personalized Ads That Spook
What happens when personalized ads get too personal? Consumers get spooked — and Tweet about it. Learn how to maximize reach and minimize scare here.
Creative Management
*New* Ad Authoring Tool: Adobe Animate Composer
Innovid is proud to present our newest addition, Adobe Animate Composer! You can now author dynamic ads that include interactivity and timeline-based animations through a seamless workflow.
Advertising Measurement
AdTech on Deck: Currency vs. Measurement
TV currency isn’t what it used to be (and that’s a good thing). In this month's AdTech on Deck, we demystify the currency vs. measurement confusion, so you can get ahead of industry changes.
CTV Advertising
Add the CPG on CTV Guide to Your Cart
Learn how CPG CTV advertising strategies have adapted through insights gained from analyzing 103+ billion video impressions served on Innovid’s platform.
Personalization
How a Financial Brand Accelerated Engagement Through a Pivot to DCO
Personalization works. See how this financial brand leveraged Innovid's DCO technology to boost conversions halfway through their campaign.
Ad Serving
AdTech on Deck: Understanding VPAID vs VAST
Choosing the right advertising tags for your video campaign can feel daunting. Get a definitive understanding of VPAID vs. VAST ad tags—and which will work best for your campaigns—here.
Advertising Measurement
Achieve Harmony in Your CTV Reach and Frequency
Advertisers can't afford to slack on reach and frequency—especially on CTV. Left unchecked, these measures can quickly damage an ad campaign. Here's how to keep your numbers balanced and in line.
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