Innovid President, Beth-Ann Eason joined Fox Business News to discuss the changing TV landscape, new advertising opportunities and examples of what drives results for advertisers today.
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Leading Video Marketing Platform’s Co-Founder and Chief Technology Officer Selected for the Class of 2018 for Leadership and Innovation Achievements
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Innovid, the video marketing platform, today announced support for third-party viewability measurement from all major vendors in VAST inventory.
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Collaborates with comScore, DoubleVerify, Integral Ad Science, and Oracle’s Moat to Expand Measurement Capabilities Across More Video Inventory
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I clienti della piattaforma di video advertising potranno misurare le performance dei loro annunci su Youtube
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Innovid customers will now get to measure their YouTube video ads, thanks to a partnership with Google that was revealed Tuesday.
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Innovid, the video marketing platform, today announced the introduction of viewability metrics reporting for YouTube Ads and Google Video Partners (GVP) across all devices.
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Trusted Third-Party Measurement Provider Innovid Enables Viewability Metrics Reporting for YouTube Video Ads
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The video marketing platform Innovid has promoted Stephanie Geno to the position of senior vice president of marketing for the company.
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Geno to Lead Global Integrated Marketing and Communications, Helping Brands Succeed in Today’s Data-Driven Video Marketplace
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The video marketing platform has set up a new office in Singapore, with newly appointed Asia-Pacific vice president, Henry Schenker, leading its regional operations.
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In advertising – where marketers are always on the lookout for a new “hero” format – connected TV (CTV) has the makings of just such a conflicted hero. The progeny of TV and digital, connected TV prom
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Speaking at The Drum and the Innovid ‘The Future of TV is Now’ panel at Cannes Lions 2018, industry experts took a deep dive into how TV and video are moving into a golden age of content.
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VAST 4.1, introduced last week, aims to finish what VAST 4.0 started.
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If the driving storyline in prior years was that marketers would eventually shift creative focus and spend toward advanced TV, the 2018 storyline is that the era of OTT and interactive is here.
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There’s an assumption that video created for one platform will work for another. However, success with video is only achievable if you customise video to its environment.
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Ne parliamo nella nostra rassegna, insieme a uno studio di Nielsen sulle misurazioni e ai piani di Facebook nel campo dello streaming di videogiochi.
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Data-driven video (DDV) adoption and engagement are growing: analysis from Innovid has shown there was a 58% increase in advertisers running data-driven video campaigns in 2017.
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And it has Huge Impactions for the TV Business
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“Video That Resonates in a Connected World” Highlights Increasing Impact of Data-Driven Video, Connected TV and Effectiveness of Video Marketing KPIs
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There was a 58 per cent boost in the number of advertisers running data-driven campaigns, and those campaigns resulted in a 63 per cent lift in engagement over non-DDV impressions.
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Video marketing platform Innovid has released its annual global video benchmarks report, highlighting the growth and impact of data-driven video (DDV) and connected TV (CTV), based on a year-long stud
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The number of advertisers running data driven TV ad campaigns increased by 58% from a year ago, according to an analysis by Innovid.
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Data-driven video advertising (DDV) is on the rise, with more marketers seeking out this personalized ad format, according to the annual Global Video Benchmarks Study released by the video marketing p
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More advertisers are running video campaigns fueled by data, and connected TV impressions continue to surge, according to a new study from online video marketing platform Innovid.
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Asia-Pacific is a diverse region with varying audiences, but advertisers can still push video content tailored to serve the different markets by tapping data such as weather, location, and time of day
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And Why It Better Watch Out for Amazon
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Moderated by The Drum's editor, Stephen Lepitak, Innovid, Roku and a panel of industry experts will take a deep dive into how TV and video are moving into the best of times.
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Brands demand transparency and safety but are frequently willing to leave the definition of how to meet these requirements to companies that financially benefit from their absence.
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At an IAB breakfast last week, two firms presented documented examples of how marketers can avoid ad skipping and competition from second screens.
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