news & press Archives

ANA and Innovid Release New Research Study Revealing Key Insights in Connected TV

Data from 17 National Brands Uncovers Effectiveness of Creative Formats and Key Trends in Measurement, Creative, Customer Experiences to help Guide Brands, Agencies and Publishers

Innovid Named One of Business Insider’s 18 Hottest Adtech Firms of 2019

After a year of consolidation and shifts in the market, Innovid remains a standout company poised to thrive and grow in 2020.

Innovid Named to Crain’s New York Business “2019 Best Places to Work in New York City” List

Independent Global Advertising Platform and CTV Leader Recognized as a Top Employer with Outstanding Culture, Policies, and Employee Experience

Innovid Appoints Wolfgang Kirschner to Lead Expansion Efforts in Europe

Innovid Addresses Demand Growth in DACH Region by Appointing Industry Veteran, Wolfgang Kirschner; Also Appoints Jeremy Straight to Further Advance its Connected TV Initiatives

Roku and Innovid Bring Sophisticated Measurement Tools to TV

New Reach and Frequency Solution Quantifies Incremental Reach Across Linear and OTT Inventory

Innovid Bolsters Omni-Channel Advertising
Offering with Acquisition of Herolens

Deal Expands Innovid’s Independent Omni-channel Advertising Platform for Delivery, Personalization, and Measurement To Include Display

Innovid Continues Rapid Global Expansion with New Tokyo Office and Appointment of Toichiro Watanabe as Regional Director, Japan

New Japan office and team will address market-specific trends and opportunities, engage with new Japan-based advertisers, and expand existing client relationships.

What Amazon’s Intention to Acquire Sizmek Means for the Advertising Industry

What Amazon’s intention to acquire Sizmek means for the advertising industry and how it will shape the way they create and deliver ads

Interactive TV Has Finally Reached Maturity

Contemporary consumption of TV through connected devices isn’t just about on-demand selections, it is now becoming about realizing the earliest dreams of interactive TV and personalization.

Innovid Named to Inc. Magazine’s Best Workplaces of 2019 List

Leading Connected TV and Video Advertising Company Recognized for Outstanding Employee Engagement, Career Development and Trusted Leadership

Why Marketers Need an Understanding of Connected TV to Navigate Upfronts

The growth of CTV is creating huge opportunities for marketers and brands that rise to meet this challenge.

Innovid Expands Measurement and Analytics Business, Appoints Jessica Hogue as General Manager

Innovid Hires Hogue from Nielsen to Head New Measurement and Analytics Initiatives and Deepen Intelligence Across Connected TV Advertising

Connected TV Impressions Growing, Says Innovid Study

In its latest Global Video Benchmark study, advertising platform Innovid found that connected TVs continues to gain in viewership and advertising usage.

Innovid 2018 Global Video Benchmarks Study Shows Meteoric Rise of Connected TV, Uncovers Key Video Advertising Insights

Annual study analyzes thousands of video campaigns for key trends, including surges in personalization and engagement.

Innovid Promotes Ken Markus to Chief Client Officer

Leading Video and Connected TV Company Expands Products and Services in Response to Market Demand for Technology and Expertise

Innovid Accelerates Global Expansion with Appointment of Seamus Whittingham as Managing Director, EMEA

Leading Video Advertising Platform Expands Connected TV Advertising Initiatives to Meet Growing International Demand

Boots and Suzuki first advertisers for Channel 4’s ‘Dynamic TV’ ad targeting tool

Channel 4 has bolstered its ad suite with the launch of Dynamic TV, which harnesses user data to deliver personalised video ads combining creative campaigns with calls to action.

Channel 4 launches “Dynamic TV” – a European first in VoD ad targeting

Channel 4 today announced the launch of Dynamic TV - a brand new ad innovation which enables potentially thousands of variations of data-driven creative to be served across big screen devices

Ad-Tech Startup Innovid Raises $30 Million

Firm will use the money from Goldman Sachs to garner greater share of connected-TV business

‘Choose your own ad-venture’: Innovid raises $30M for customizable advertising

Anyone who’s watched “Black Mirror: Bandersnatch” on Netflix can tell you: Interactive video is cool. That’s what adtech company Innovid has been working on since they launched in 2007

Goldman Sachs Backs Programmatic Outfit Innovid With $30 Million in Funding

Video specialist secures pre-IPO funding from investment bank.

Innovid Rings In 2019 With $30 Million ‘Pre-IPO’ Investment

It has been in operation for 12 years now, and video ad technology firm Innovid is welcoming 2019 by taking a $30 million new investment round.

Innovid Raises $30M To Expand Global Operations

The company says that it will use the cash influx to build out its global operations and further expand its presence in the connected TV (CTV) and over-the-top (OTT) advertising technology markets.

Goldman Sachs Backs Video Advertising Innovid With $30 Million Investment

Innovid intends to use the capital injection to invest in smart TV technologies, and expand its global footprint, Innovid co-founder and CEO Zvika Netter said in an interview with Calcalist Monday.

Innovid Receives $30 Million in Funding from Goldman Sachs

Leading Video and Connected TV Advertising Platform Will Use Investment to Connect Publishers and Advertisers, Creating the Only End-to-End CTV Solution

Interactive Ads Drive Purchase Intent: Innovid’s Eason

In this video interview with Beet.TV, video ad-tech firm Innovid says it is working with publishers to explore exactly what the best ad experience really looks like.

3 Things Marketers Need to Know to Win Big in the Living Room

It’s been nearly a decade since the first streaming devices hit the market, and we are finally seeing the tipping point for connected TV (CTV) transformation.

Innovid Named as a Fastest Growing Company in North America on Deloitte’s 2018 Technology Fast 500™

Leading Video Advertising Platform Experiences Rapid Revenue Growth as Connected TV and Data-Driven Video Advertising Surges

Mplatform and Innovid win top accolades at The Drum Digital Trading Awards USA 2018

This year's chair, Jana Jakovljevic, vice president of strategic partnerships at Cognitiv, awarded Innovid for it's work with Johnsonville.

Auto brands lead in adoption of interactive, mobile video ads, study finds

Auto marketers are embracing data-driven, interactive and mobile video campaigns at a faster rate than other verticals, with 50% using data-driven video, according to new Innovid research...