news & press Archives

Groundbreaking CTV Measurement Study Taps Into New Innovid Insights Dashboard To Quantify CTV Impact

ANA and Innovid partner with 20 leading advertisers to introduce new research and tools to address CTV measurement challenges

Innovid Appoints Industry Leader Dominic Satur To Expand Company’s Global Brand Partnerships

Former Flashtalking executive tapped to partner with leading advertisers on advancing advertising on connected television and more

NBC Olympics Selects Ad Management Provider for its Production of Tokyo Olympics

Innovid to Offer Creative Flexibility and Independent Measurement for Advertisers During NBC Olympics’ Coverage of the Summer Games

Ad-Tech Leader Innovid Goes Public via Spac Deal

Zvika Netter, Co-Founder and CEO of Innovid, talks about the listing, and the challenges advertisers and publishers have engaging with customers in a video landscape

TV ad tech company Innovid plans going public via SPAC

Innovid, a 14-year-old ad tech company focused on connected television, plans to go public via a merger with a publicly traded special purpose acquisition company

Ad-Tech Company Innovid to Go Public Through Proposed SPAC Merger

Company joins flurry of firms in the sector going public

Innovid adds digital audio to ad mix

An audio option for big brands that don't "heart" giant conglomerates

Innovid, a Global Leader In Connected TV Ad Delivery and Measurement, to Become Publicly Listed at an Implied $1.3 Billion Valuation via a Merger with ION Acquisition Corp. 2 Ltd.

The transaction implies a pro forma evaluation of approximately $1.3 billion for Innovid via a merger with ION Acquisition Corp. 2 Ltd.

Innovid Adds Audio to Omni-Channel Ad Serving Capabilities

New audio solution further expands leading Innovid’s omni-channel advertising suite which already includes TV, video, display, and social

Innovid Bolsters Investment in Identity and Measurement, Hiring Several Industry Vets to Drive Strategy and Continued Growth

Former Nielsen Marketing Cloud CTO joins executives from Comscore, Adobe and more to support Innovid’s advancement of measurement across CTV and beyond

Innovid Promotes Stephanie Geno to Chief Marketing Officer

Stephanie Geno will bring her unique balance of strategic planning, partnership marketing, and technical depth to further boost innovation efforts as Innovid's first Chief Marketing Officer

Innovid Ranks Among Highest-Scoring Businesses on Inc. Magazine’s Annual List of Best Workplaces For 2021

Innovid has been named to Inc. magazine’s annual list of the Best Workplaces for 2021 and was also named a winner in the Established Excellence: 5-14 years in business category

Innovid Enables Programmatic Interactive CTV Buying At Scale Through Advanced Creative Marketplace

The Trade Desk, Magnite, and more join the consortium to power advanced creative buying programmatically across the connected TV ecosystem

Global CTV Impressions Up 60%, According to Innovid Study

"The past year upended the way we engage with content, and brands have had to adjust their strategies accordingly," added Hogue when speaking about the Global Omni-Channel Benchmarks Report

CTV, Video Ad Impressions: Which Lengths Drive The Highest CTR, Engagement?

Innovid released its Global Omni-Channel Benchmarks Report that analyzes nearly 250 billion video and display advertising impressions served on the company’s platform in 2020

STUDY: Global CTV Impressions Increase 60% Year-Over-Year, Becoming a Pivotal Channel for Omni-Channel Marketers

Innovid’s Global Omni-Channel Benchmarks Report uncovers how advertising trends shifted amid COVID-19 pandemic

Connected TV Saw Big Gains During the Pandemic

Programmatic is gearing up to be a big winner according to Innovid's Global Omni-Channel Benchmarks report

Innovid Adds MRC Accreditation for Display Ad Measurement in Desktop and Mobile to Existing Accreditation for Video in Desktop, Mobile and OTT

Leading independent advertising and analytics platform expands MRC accreditation coverage across channels

INNOVID STUDY: Connected TV Impressions Grew 55% YoY

Innovid’s Fall 2020 U.S. Video Benchmarks Report delivers a snapshot of video advertising data, plus best practices that advertisers can use amid COVID-19

Innovid Names Dale Older as Chief Product Officer

Former IAS executive and 20+ year ad vet will lead product strategy and innovation across the company’s suite of omni-channel solutions

NBCU And Innovid Collaborate On Ad Quality Controls For Peacock

The partnership between NBCU and Innovid underscores how incremental progress in OTT advertising truly is. NBCU has worked to solve one challenge in the OTT supply chain, and there are many to go

Innovid Named a Leader in Creative Advertising Technology By Independent Research Firm

Independent global ad server recognized as a Leader earning highest scores possible in product vision and roadmap, ad-serving, reporting and insights, identity and 20 additional criteria

STUDY: Nearly One-Quarter of Consumers are More Willing to Share Personal Data with Brands

Privacy is important, but marketers can nurture customer trust through utility and transparency

STUDY: As Brands Continue to Navigate Change, 43% of Consumers Say Digital Ads Should be Personalized

New research by Innovid takes a look at the “Now Consumer” and finds that personalization boosts revenue and brand loyalty

Innovid & Kellogg’s Pringles “Sad Device” Wins Best Data-Driven TV Campaign Adexchanger Award

The campaign features Kellogg’s Pringles brand in partnership with CBS Interactive, demonstrates the value and creativity programmatic companies can bring to major video campaigns.

STUDY: Nearly Half of Advertisers Leverage Advanced Video Ad Formats Driving a 335% Higher Engagement Rate

Innovid’s Global Video Benchmarks Report findings validate advanced video advertising drives considerable engagement for brands

Innovid Launches Innovid iQ Omnichannel Video Analytics Dashboard to Help Marketers Navigate the New TV Landscape

Weekly dashboard represents the most comprehensive video advertising trends across digital video and CTV during the COVID-19 pandemic

Innovid CTO & Co-Founder Tal Chalozin Named One of Business Insider’s “23 People Shaping the TV Advertising Industry in 2020”

The TV industry is undergoing massive shifts and Chalozin is one industry leader at the forefront of helping advertisers navigate these changes.

ANA and Innovid Release New Research Study Revealing Key Insights in Connected TV

Data from 17 National Brands Uncovers Effectiveness of Creative Formats and Key Trends in Measurement, Creative, Customer Experiences to help Guide Brands, Agencies and Publishers

Innovid Named One of Business Insider’s 18 Hottest Adtech Firms of 2019

After a year of consolidation and shifts in the market, Innovid remains a standout company poised to thrive and grow in 2020.