Innovid Receives Industry’s First MRC Accreditation for OTT Ad Impression Measurement
Video Platform Validated for Its Video Advertising Delivery Measurement into Connected TV Environment as Marketplace Surges
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news & press
Fox Business Talks Personalization in The Connected Living Room with Innovid
Innovid President, Beth-Ann Eason joined Fox Business News to discuss the changing TV landscape, new advertising opportunities and examples of what drives results for advertisers today.
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Innovid’s Tal Chalozin Inducted to the American Advertising Federation’s Advertising Hall of Achievement
Leading Video Marketing Platform’s Co-Founder and Chief Technology Officer Selected for the Class of 2018 for Leadership and Innovation Achievements
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Innovid Strengthens Digital Video Viewability with VAST Inventory Support
Innovid, the video marketing platform, today announced support for third-party viewability measurement from all major vendors in VAST inventory.
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Innovid Bolsters Digital Video Viewability With VAST Inventory Support Across Major Vendors, Increasing Transparency For Brand Marketers
Collaborates with comScore, DoubleVerify, Integral Ad Science, and Oracle’s Moat to Expand Measurement Capabilities Across More Video Inventory
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Innovid entra a far parte dei partner di Google per le misurazioni
I clienti della piattaforma di video advertising potranno misurare le performance dei loro annunci su Youtube
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Innovid Joins Google Measurement Partners, Makes Plea For VAST
Innovid customers will now get to measure their YouTube video ads, thanks to a partnership with Google that was revealed Tuesday.
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Innovid Introduces Viewability Metrics Reporting for YouTube Ads and Google Video Partners
Innovid, the video marketing platform, today announced the introduction of viewability metrics reporting for YouTube Ads and Google Video Partners (GVP) across all devices.
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Google Selects Innovid For New Google Measurement Partner Program
Trusted Third-Party Measurement Provider Innovid Enables Viewability Metrics Reporting for YouTube Video Ads
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Innovid Taps Geno To Lead Marketing
The video marketing platform Innovid has promoted Stephanie Geno to the position of senior vice president of marketing for the company.
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Innovid Promotes Digital Marketing Leader Stephanie Geno To Senior Vice President Of Marketing
Geno to Lead Global Integrated Marketing and Communications, Helping Brands Succeed in Today’s Data-Driven Video Marketplace
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Innovid Opens up in Signapore
The video marketing platform has set up a new office in Singapore, with newly appointed Asia-Pacific vice president, Henry Schenker, leading its regional operations.
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Connected TV: A Hero Is Rising
In advertising – where marketers are always on the lookout for a new “hero” format – connected TV (CTV) has the makings of just such a conflicted hero. The progeny of TV and digital, connected TV prom
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The Drum and Innovid @ Cannes Lions 2018: ‘The Future of TV is Now’
Speaking at The Drum and the Innovid ‘The Future of TV is Now’ panel at Cannes Lions 2018, industry experts took a deep dive into how TV and video are moving into a golden age of content.
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VAST 4.1: Why Are Changes Needed?
VAST 4.1, introduced last week, aims to finish what VAST 4.0 started.
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Turning point: Brands are truly shifting to data-driven video and connected TV
If the driving storyline in prior years was that marketers would eventually shift creative focus and spend toward advanced TV, the 2018 storyline is that the era of OTT and interactive is here.
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An industry guide to creativity in digital video
There’s an assumption that video created for one platform will work for another. However, success with video is only achievable if you customise video to its environment.
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Cresce Nel Mondo Pubblicita Video Data-Driven
Ne parliamo nella nostra rassegna, insieme a uno studio di Nielsen sulle misurazioni e ai piani di Facebook nel campo dello streaming di videogiochi.
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Data-driven advertising sees impressive growth
Data-driven video (DDV) adoption and engagement are growing: analysis from Innovid has shown there was a 58% increase in advertisers running data-driven video campaigns in 2017.
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Ad-Supported TV Streaming has Reached ‘an Inflection Point’
And it has Huge Impactions for the TV Business
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Innovid’s Annual Global Video Benchmarks Study Reveals Hyper Growth Of Connected TV And Brand Adoption Of Data-driven Video
“Video That Resonates in a Connected World” Highlights Increasing Impact of Data-Driven Video, Connected TV and Effectiveness of Video Marketing KPIs
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Data-driven Personalisation And Connected TVs Are The Future Of Video, Suggests Innovid
There was a 58 per cent boost in the number of advertisers running data-driven campaigns, and those campaigns resulted in a 63 per cent lift in engagement over non-DDV impressions.
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Study: Hyper-growth of connected TV & data-driven video
Video marketing platform Innovid has released its annual global video benchmarks report, highlighting the growth and impact of data-driven video (DDV) and connected TV (CTV), based on a year-long stud
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Study Finds Increase in Data-Driven TV Ad Campaigns
The number of advertisers running data driven TV ad campaigns increased by 58% from a year ago, according to an analysis by Innovid.
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Data-Driven Video Ads On The Rise
Data-driven video advertising (DDV) is on the rise, with more marketers seeking out this personalized ad format, according to the annual Global Video Benchmarks Study released by the video marketing p
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Connected TV Impressions Skyrocketed Last Year as Data-Driven Video Campaigns Surged
More advertisers are running video campaigns fueled by data, and connected TV impressions continue to surge, according to a new study from online video marketing platform Innovid.
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Use Data to Personalise Video Ads for APAC Audiences: Q&A with Innovid
Asia-Pacific is a diverse region with varying audiences, but advertisers can still push video content tailored to serve the different markets by tapping data such as weather, location, and time of day
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Inside Roku’s Battle to Control the Future of TV Advertising
And Why It Better Watch Out for Amazon
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The Drum and Innovid @ Cannes Lions 2018
Moderated by The Drum's editor, Stephen Lepitak, Innovid, Roku and a panel of industry experts will take a deep dive into how TV and video are moving into the best of times.
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Time for Brands to Take an Active Role in Creating a Solution for Transparency Issues
Brands demand transparency and safety but are frequently willing to leave the definition of how to meet these requirements to companies that financially benefit from their absence.
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