news & press Archives

Innovid Promotes Ken Markus to Chief Client Officer

Leading Video and Connected TV Company Expands Products and Services in Response to Market Demand for Technology and Expertise

Innovid Accelerates Global Expansion with Appointment of Seamus Whittingham as Managing Director, EMEA

Leading Video Advertising Platform Expands Connected TV Advertising Initiatives to Meet Growing International Demand

Boots and Suzuki first advertisers for Channel 4’s ‘Dynamic TV’ ad targeting tool

Channel 4 has bolstered its ad suite with the launch of Dynamic TV, which harnesses user data to deliver personalised video ads combining creative campaigns with calls to action.

Channel 4 launches “Dynamic TV” – a European first in VoD ad targeting

Channel 4 today announced the launch of Dynamic TV - a brand new ad innovation which enables potentially thousands of variations of data-driven creative to be served across big screen devices

Ad-Tech Startup Innovid Raises $30 Million

Firm will use the money from Goldman Sachs to garner greater share of connected-TV business

‘Choose your own ad-venture’: Innovid raises $30M for customizable advertising

Anyone who’s watched “Black Mirror: Bandersnatch” on Netflix can tell you: Interactive video is cool. That’s what adtech company Innovid has been working on since they launched in 2007

Goldman Sachs Backs Programmatic Outfit Innovid With $30 Million in Funding

Video specialist secures pre-IPO funding from investment bank.

Innovid Rings In 2019 With $30 Million ‘Pre-IPO’ Investment

It has been in operation for 12 years now, and video ad technology firm Innovid is welcoming 2019 by taking a $30 million new investment round.

Innovid Raises $30M To Expand Global Operations

The company says that it will use the cash influx to build out its global operations and further expand its presence in the connected TV (CTV) and over-the-top (OTT) advertising technology markets.

Goldman Sachs Backs Video Advertising Innovid With $30 Million Investment

Innovid intends to use the capital injection to invest in smart TV technologies, and expand its global footprint, Innovid co-founder and CEO Zvika Netter said in an interview with Calcalist Monday.

Innovid Receives $30 Million in Funding from Goldman Sachs

Leading Video and Connected TV Advertising Platform Will Use Investment to Connect Publishers and Advertisers, Creating the Only End-to-End CTV Solution

Interactive Ads Drive Purchase Intent: Innovid’s Eason

In this video interview with Beet.TV, video ad-tech firm Innovid says it is working with publishers to explore exactly what the best ad experience really looks like.

3 Things Marketers Need to Know to Win Big in the Living Room

It’s been nearly a decade since the first streaming devices hit the market, and we are finally seeing the tipping point for connected TV (CTV) transformation.

Innovid Named as a Fastest Growing Company in North America on Deloitte’s 2018 Technology Fast 500™

Leading Video Advertising Platform Experiences Rapid Revenue Growth as Connected TV and Data-Driven Video Advertising Surges

Mplatform and Innovid win top accolades at The Drum Digital Trading Awards USA 2018

This year's chair, Jana Jakovljevic, vice president of strategic partnerships at Cognitiv, awarded Innovid for it's work with Johnsonville.

Auto brands lead in adoption of interactive, mobile video ads, study finds

Auto marketers are embracing data-driven, interactive and mobile video campaigns at a faster rate than other verticals, with 50% using data-driven video, according to new Innovid research...

Innovid, Jivox Partner On Omni-Channel Creative Optimization

The solution will include independent ad serving, integrated measurement and dynamic creative decisions. It will work across all channels and devices, from video and display to social, mobile and CTV.

Innovid Partners with Jivox to Launch Omni-Channel Solution for Independent Ad Serving, Measurement and Dynamic Creative

New Integrated Partnership Enables Data-Driven Creative and Optimization Across Channels, Devices for Video, Social, Display and other Formats

How L’Oréal Drove Online Traffic With Data-Driven Video Ads

Data-driven video means using customer intelligence to shape both a video’s distribution and message. According to a report from video marketing platform Innovid, CPG companies are seeing results...

[PODCAST] T-Time: Netflix Interactivity, DTC AVOD, Innovid’s OTT Composer, Sony T-Commerce

T Time is a podcast featuring news and analysis of the latest developments in advanced TV and video. SPECIAL GUEST: Tal Chalozin, CTO & Co-Founder of Innovid.

Innovid Lets Brands Remix Their Interactive OTT Ads

The headache of creating and scaling video across multiple connected TV platforms is real. Innovid launched its antidote on Thursday, a self-serve tool called OTT COMPOSER

[WATCH] Innovid Goes Self-Serve, Fully-Measured With iTV Ads

Innovid just launched OTT Composer, a software suite that lets brands, agencies and publishers design creatives for connected TV on a self-serve basis.

Innovid Rolls Out Interactive Ad Tool For OTT

The tool, OTT Composer, permits the quick creation of an interactive ad, as well as multiple variations and personalized versions. It can then be deployed across OTT platforms, such as Roku, Hulu...

Video platform Innovid launches first multi-platform OTT video-ad composing tool

The OTT Composer allows a user to create one interactive video ad that is then rendered for many different environments.

Hulu named first partner in Innovid’s self-serve ad composer for connected TV

Hulu and Roku listed among initial partners in its launch of OTT COMPOSER, a new self-service advertising tool that enables brands, agencies and publishers to design interactive ads for CTV

Report: Amazon mulls building its own ad product for OTT TV

In other OTT TV advertising news, video platform Innovid is introducing OTT Composer, a self-service ad tool allowing marketers and publishers to design connected TV ads and scale them...

Innovid Receives Industry’s First MRC Accreditation for OTT Ad Impression Measurement

Video Platform Validated for Its Video Advertising Delivery Measurement into Connected TV Environment as Marketplace Surges

Innovid Launches First-to-Market Self-Service Video Experience Composer for Brands, Publishers and Broadcasters to Create Scalable Dynamic Creative

OTT Composer First in New Suite of Innovid Products Aimed to Accelerate Interactive Video in the Booming Connected TV Space

Nielsen Expands Total Audience Measurement for Local Markets

On Tuesday, Nielsen introduced a “proprietary viewability solution to bring greater transparency to digital advertising and enable greater comparability to TV.”

Innovid First with CTV Accreditation

Online video analytics tech developer Innovid is the first in the industry to be granted Media Rating Council (MRC) accreditation for video ad measurement in a connected TV environment (CTV).