news & press Archives

Interactive TV Has Finally Reached Maturity

Contemporary consumption of TV through connected devices isn’t just about on-demand selections, it is now becoming about realizing the earliest dreams of interactive TV and personalization.

Innovid Named to Inc. Magazine’s Best Workplaces of 2019 List

Leading Connected TV and Video Advertising Company Recognized for Outstanding Employee Engagement, Career Development and Trusted Leadership

Why Marketers Need an Understanding of Connected TV to Navigate Upfronts

The growth of CTV is creating huge opportunities for marketers and brands that rise to meet this challenge.

Innovid Expands Measurement and Analytics Business, Appoints Jessica Hogue as General Manager

Innovid Hires Hogue from Nielsen to Head New Measurement and Analytics Initiatives and Deepen Intelligence Across Connected TV Advertising

Connected TV Impressions Growing, Says Innovid Study

In its latest Global Video Benchmark study, advertising platform Innovid found that connected TVs continues to gain in viewership and advertising usage.

Innovid 2018 Global Video Benchmarks Study Shows Meteoric Rise of Connected TV, Uncovers Key Video Advertising Insights

Annual study analyzes thousands of video campaigns for key trends, including surges in personalization and engagement.

Innovid Promotes Ken Markus to Chief Client Officer

Leading Video and Connected TV Company Expands Products and Services in Response to Market Demand for Technology and Expertise

Innovid Accelerates Global Expansion with Appointment of Seamus Whittingham as Managing Director, EMEA

Leading Video Advertising Platform Expands Connected TV Advertising Initiatives to Meet Growing International Demand

Boots and Suzuki first advertisers for Channel 4’s ‘Dynamic TV’ ad targeting tool

Channel 4 has bolstered its ad suite with the launch of Dynamic TV, which harnesses user data to deliver personalised video ads combining creative campaigns with calls to action.

Channel 4 launches “Dynamic TV” – a European first in VoD ad targeting

Channel 4 today announced the launch of Dynamic TV - a brand new ad innovation which enables potentially thousands of variations of data-driven creative to be served across big screen devices

Ad-Tech Startup Innovid Raises $30 Million

Firm will use the money from Goldman Sachs to garner greater share of connected-TV business

‘Choose your own ad-venture’: Innovid raises $30M for customizable advertising

Anyone who’s watched “Black Mirror: Bandersnatch” on Netflix can tell you: Interactive video is cool. That’s what adtech company Innovid has been working on since they launched in 2007

Goldman Sachs Backs Programmatic Outfit Innovid With $30 Million in Funding

Video specialist secures pre-IPO funding from investment bank.

Innovid Rings In 2019 With $30 Million ‘Pre-IPO’ Investment

It has been in operation for 12 years now, and video ad technology firm Innovid is welcoming 2019 by taking a $30 million new investment round.

Innovid Raises $30M To Expand Global Operations

The company says that it will use the cash influx to build out its global operations and further expand its presence in the connected TV (CTV) and over-the-top (OTT) advertising technology markets.

Goldman Sachs Backs Video Advertising Innovid With $30 Million Investment

Innovid intends to use the capital injection to invest in smart TV technologies, and expand its global footprint, Innovid co-founder and CEO Zvika Netter said in an interview with Calcalist Monday.

Innovid Receives $30 Million in Funding from Goldman Sachs

Leading Video and Connected TV Advertising Platform Will Use Investment to Connect Publishers and Advertisers, Creating the Only End-to-End CTV Solution

Interactive Ads Drive Purchase Intent: Innovid’s Eason

In this video interview with Beet.TV, video ad-tech firm Innovid says it is working with publishers to explore exactly what the best ad experience really looks like.

3 Things Marketers Need to Know to Win Big in the Living Room

It’s been nearly a decade since the first streaming devices hit the market, and we are finally seeing the tipping point for connected TV (CTV) transformation.

Innovid Named as a Fastest Growing Company in North America on Deloitte’s 2018 Technology Fast 500™

Leading Video Advertising Platform Experiences Rapid Revenue Growth as Connected TV and Data-Driven Video Advertising Surges

Mplatform and Innovid win top accolades at The Drum Digital Trading Awards USA 2018

This year's chair, Jana Jakovljevic, vice president of strategic partnerships at Cognitiv, awarded Innovid for it's work with Johnsonville.

Auto brands lead in adoption of interactive, mobile video ads, study finds

Auto marketers are embracing data-driven, interactive and mobile video campaigns at a faster rate than other verticals, with 50% using data-driven video, according to new Innovid research...

Innovid, Jivox Partner On Omni-Channel Creative Optimization

The solution will include independent ad serving, integrated measurement and dynamic creative decisions. It will work across all channels and devices, from video and display to social, mobile and CTV.

Innovid Partners with Jivox to Launch Omni-Channel Solution for Independent Ad Serving, Measurement and Dynamic Creative

New Integrated Partnership Enables Data-Driven Creative and Optimization Across Channels, Devices for Video, Social, Display and other Formats

How L’Oréal Drove Online Traffic With Data-Driven Video Ads

Data-driven video means using customer intelligence to shape both a video’s distribution and message. According to a report from video marketing platform Innovid, CPG companies are seeing results...

[PODCAST] T-Time: Netflix Interactivity, DTC AVOD, Innovid’s OTT Composer, Sony T-Commerce

T Time is a podcast featuring news and analysis of the latest developments in advanced TV and video. SPECIAL GUEST: Tal Chalozin, CTO & Co-Founder of Innovid.

Innovid Lets Brands Remix Their Interactive OTT Ads

The headache of creating and scaling video across multiple connected TV platforms is real. Innovid launched its antidote on Thursday, a self-serve tool called OTT COMPOSER

[WATCH] Innovid Goes Self-Serve, Fully-Measured With iTV Ads

Innovid just launched OTT Composer, a software suite that lets brands, agencies and publishers design creatives for connected TV on a self-serve basis.

Innovid Rolls Out Interactive Ad Tool For OTT

The tool, OTT Composer, permits the quick creation of an interactive ad, as well as multiple variations and personalized versions. It can then be deployed across OTT platforms, such as Roku, Hulu...

Video platform Innovid launches first multi-platform OTT video-ad composing tool

The OTT Composer allows a user to create one interactive video ad that is then rendered for many different environments.