Innovid Enables Programmatic Interactive CTV Buying At Scale Through Advanced Creative Marketplace
The Trade Desk, Magnite, and more join the consortium to power advanced creative buying programmatically across the connected TV ecosystem.
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news & press
Global CTV Impressions Up 60%, According to Innovid Study
"The past year upended the way we engage with content, and brands have had to adjust their strategies accordingly," added Hogue when speaking about the Global Omni-Channel Benchmarks Report
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CTV, Video Ad Impressions: Which Lengths Drive The Highest CTR, Engagement?
Innovid released its Global Omni-Channel Benchmarks Report that analyzes nearly 250 billion video and display advertising impressions served on the company’s platform in 2020
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STUDY: Global CTV Impressions Increase 60% Year-Over-Year, Becoming a Pivotal Channel for Omni-Channel Marketers
Innovid’s Global Omni-Channel Benchmarks Report uncovers how advertising trends shifted amid COVID-19 pandemic
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Connected TV Saw Big Gains During the Pandemic
Programmatic is gearing up to be a big winner according to Innovid's Global Omni-Channel Benchmarks report
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Innovid Adds MRC Accreditation for Display Ad Measurement in Desktop and Mobile to Existing Accreditation for Video in Desktop, Mobile and OTT
Leading independent advertising and analytics platform expands MRC accreditation coverage across channels
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INNOVID STUDY: Connected TV Impressions Grew 55% YoY
Innovid’s Fall 2020 U.S. Video Benchmarks Report delivers a snapshot of video advertising data, plus best practices that advertisers can use amid COVID-19
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Innovid Names Dale Older as Chief Product Officer
Former IAS executive and 20+ year ad vet will lead product strategy and innovation across the company’s suite of omni-channel solutions
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NBCU And Innovid Collaborate On Ad Quality Controls For Peacock
The partnership between NBCU and Innovid underscores how incremental progress in OTT advertising truly is. NBCU has worked to solve one challenge in the OTT supply chain, and there are many to go
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Innovid Named a Leader in Creative Advertising Technology By Independent Research Firm
Independent global ad server recognized as a Leader earning highest scores possible in product vision and roadmap, ad-serving, reporting and insights, identity and 20 additional criteria
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STUDY: Nearly One-Quarter of Consumers are More Willing to Share Personal Data with Brands
Privacy is important, but marketers can nurture customer trust through utility and transparency
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STUDY: As Brands Continue to Navigate Change, 43% of Consumers Say Digital Ads Should be Personalized
New research by Innovid takes a look at the “Now Consumer” and finds that personalization boosts revenue and brand loyalty
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Innovid & Kellogg’s Pringles “Sad Device” Wins Best Data-Driven TV Campaign Adexchanger Award
The campaign features Kellogg’s Pringles brand in partnership with CBS Interactive, demonstrates the value and creativity programmatic companies can bring to major video campaigns.
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STUDY: Nearly Half of Advertisers Leverage Advanced Video Ad Formats Driving a 335% Higher Engagement Rate
Innovid’s Global Video Benchmarks Report findings validate advanced video advertising drives considerable engagement for brands
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Innovid Launches Innovid iQ Omnichannel Video Analytics Dashboard to Help Marketers Navigate the New TV Landscape
Weekly dashboard represents the most comprehensive video advertising trends across digital video and CTV during the COVID-19 pandemic
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Innovid CTO & Co-Founder Tal Chalozin Named One of Business Insider’s “23 People Shaping the TV Advertising Industry in 2020”
The TV industry is undergoing massive shifts and Chalozin is one industry leader at the forefront of helping advertisers navigate these changes.
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ANA and Innovid Release New Research Study Revealing Key Insights in Connected TV
Data from 17 National Brands Uncovers Effectiveness of Creative Formats and Key Trends in Measurement, Creative, Customer Experiences to help Guide Brands, Agencies and Publishers
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Innovid Named One of Business Insider’s 18 Hottest Adtech Firms of 2019
After a year of consolidation and shifts in the market, Innovid remains a standout company poised to thrive and grow in 2020.
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Innovid Named to Crain’s New York Business “2019 Best Places to Work in New York City” List
Independent Global Advertising Platform and CTV Leader Recognized as a Top Employer with Outstanding Culture, Policies, and Employee Experience
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Innovid Appoints Wolfgang Kirschner to Lead Expansion Efforts in Europe
Innovid Addresses Demand Growth in DACH Region by Appointing Industry Veteran, Wolfgang Kirschner; Also Appoints Jeremy Straight to Further Advance its Connected TV Initiatives
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Roku and Innovid Bring Sophisticated Measurement Tools to TV
New Reach and Frequency Solution Quantifies Incremental Reach Across Linear and OTT Inventory
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Innovid Bolsters Omni-Channel Advertising
Offering with Acquisition of Herolens
Deal Expands Innovid’s Independent Omni-channel Advertising Platform for Delivery, Personalization, and Measurement To Include Display
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Innovid Continues Rapid Global Expansion with New Tokyo Office and Appointment of Toichiro Watanabe as Regional Director, Japan
New Japan office and team will address market-specific trends and opportunities, engage with new Japan-based advertisers, and expand existing client relationships.
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What Amazon’s Intention to Acquire Sizmek Means for the Advertising Industry
What Amazon’s intention to acquire Sizmek means for the advertising industry and how it will shape the way they create and deliver ads
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Interactive TV Has Finally Reached Maturity
Contemporary consumption of TV through connected devices isn’t just about on-demand selections, it is now becoming about realizing the earliest dreams of interactive TV and personalization.
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Innovid Named to Inc. Magazine’s Best Workplaces of 2019 List
Leading Connected TV and Video Advertising Company Recognized for Outstanding Employee Engagement, Career Development and Trusted Leadership
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Why Marketers Need an Understanding of Connected TV to Navigate Upfronts
The growth of CTV is creating huge opportunities for marketers and brands that rise to meet this challenge.
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Innovid Expands Measurement and Analytics Business, Appoints Jessica Hogue as General Manager
Innovid Hires Hogue from Nielsen to Head New Measurement and Analytics Initiatives and Deepen Intelligence Across Connected TV Advertising
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Connected TV Impressions Growing, Says Innovid Study
In its latest Global Video Benchmark study, advertising platform Innovid found that connected TVs continues to gain in viewership and advertising usage.
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Innovid 2018 Global Video Benchmarks Study Shows Meteoric Rise of Connected TV, Uncovers Key Video Advertising Insights
Annual study analyzes thousands of video campaigns for key trends, including surges in personalization and engagement.
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