3 Things Marketers Need to Know to Win Big in the Living Room
It’s been nearly a decade since the first streaming devices hit the market, and we are finally seeing the tipping point for connected TV (CTV) transformation.
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news & press
Innovid Named as a Fastest Growing Company in North America on Deloitte’s 2018 Technology Fast 500™
Leading Video Advertising Platform Experiences Rapid Revenue Growth as Connected TV and Data-Driven Video Advertising Surges
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Mplatform and Innovid win top accolades at The Drum Digital Trading Awards USA 2018
This year's chair, Jana Jakovljevic, vice president of strategic partnerships at Cognitiv, awarded Innovid for it's work with Johnsonville.
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Auto brands lead in adoption of interactive, mobile video ads, study finds
Auto marketers are embracing data-driven, interactive and mobile video campaigns at a faster rate than other verticals, with 50% using data-driven video, according to new Innovid research...
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Innovid, Jivox Partner On Omni-Channel Creative Optimization
The solution will include independent ad serving, integrated measurement and dynamic creative decisions. It will work across all channels and devices, from video and display to social, mobile and CTV.
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Innovid Partners with Jivox to Launch Omni-Channel Solution for Independent Ad Serving, Measurement and Dynamic Creative
New Integrated Partnership Enables Data-Driven Creative and Optimization Across Channels, Devices for Video, Social, Display and other Formats
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How L’Oréal Drove Online Traffic With Data-Driven Video Ads
Data-driven video means using customer intelligence to shape both a video’s distribution and message. According to a report from video marketing platform Innovid, CPG companies are seeing results...
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[PODCAST] T-Time: Netflix Interactivity, DTC AVOD, Innovid’s OTT Composer, Sony T-Commerce
T Time is a podcast featuring news and analysis of the latest developments in advanced TV and video. SPECIAL GUEST: Tal Chalozin, CTO & Co-Founder of Innovid.
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Innovid Lets Brands Remix Their Interactive OTT Ads
The headache of creating and scaling video across multiple connected TV platforms is real. Innovid launched its antidote on Thursday, a self-serve tool called OTT COMPOSER
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[WATCH] Innovid Goes Self-Serve, Fully-Measured With iTV Ads
Innovid just launched OTT Composer, a software suite that lets brands, agencies and publishers design creatives for connected TV on a self-serve basis.
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Innovid Rolls Out Interactive Ad Tool For OTT
The tool, OTT Composer, permits the quick creation of an interactive ad, as well as multiple variations and personalized versions. It can then be deployed across OTT platforms, such as Roku, Hulu...
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Video platform Innovid launches first multi-platform OTT video-ad composing tool
The OTT Composer allows a user to create one interactive video ad that is then rendered for many different environments.
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Hulu named first partner in Innovid’s self-serve ad composer for connected TV
Hulu and Roku listed among initial partners in its launch of OTT COMPOSER, a new self-service advertising tool that enables brands, agencies and publishers to design interactive ads for CTV
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Report: Amazon mulls building its own ad product for OTT TV
In other OTT TV advertising news, video platform Innovid is introducing OTT Composer, a self-service ad tool allowing marketers and publishers to design connected TV ads and scale them...
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Innovid Receives Industry’s First MRC Accreditation for OTT Ad Impression Measurement
Video Platform Validated for Its Video Advertising Delivery Measurement into Connected TV Environment as Marketplace Surges
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Innovid Launches First-to-Market Self-Service Video Experience Composer for Brands, Publishers and Broadcasters to Create Scalable Dynamic Creative
OTT Composer First in New Suite of Innovid Products Aimed to Accelerate Interactive Video in the Booming Connected TV Space
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Nielsen Expands Total Audience Measurement for Local Markets
On Tuesday, Nielsen introduced a “proprietary viewability solution to bring greater transparency to digital advertising and enable greater comparability to TV.”
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Innovid First with CTV Accreditation
Online video analytics tech developer Innovid is the first in the industry to be granted Media Rating Council (MRC) accreditation for video ad measurement in a connected TV environment (CTV).
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FreeWheel and Innovid Integrate New Nielsen Qualified Ad Audience Solution
Leading Premium Digital Video Ad Servers to Use Audience Measurement Provider’s Viewable Demographics and Invalid Traffic Detection Solution
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Innovid Receives Industry’s First MRC Accreditation for OTT Ad Impression Measurement
Video Platform Validated for Its Video Advertising Delivery Measurement into Connected TV Environment as Marketplace Surges
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How Tech Vendors Are Banking On Connected TV
It’s becoming more clear that advertisers believe that internet-enabled TV will command large chunks of future ad budgets.
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Fox Business Talks Personalization in The Connected Living Room with Innovid
Innovid President, Beth-Ann Eason joined Fox Business News to discuss the changing TV landscape, new advertising opportunities and examples of what drives results for advertisers today.
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Innovid’s Tal Chalozin Inducted to the American Advertising Federation’s Advertising Hall of Achievement
Leading Video Marketing Platform’s Co-Founder and Chief Technology Officer Selected for the Class of 2018 for Leadership and Innovation Achievements
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Innovid Strengthens Digital Video Viewability with VAST Inventory Support
Innovid, the video marketing platform, today announced support for third-party viewability measurement from all major vendors in VAST inventory.
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Innovid Bolsters Digital Video Viewability With VAST Inventory Support Across Major Vendors, Increasing Transparency For Brand Marketers
Collaborates with comScore, DoubleVerify, Integral Ad Science, and Oracle’s Moat to Expand Measurement Capabilities Across More Video Inventory
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Innovid entra a far parte dei partner di Google per le misurazioni
I clienti della piattaforma di video advertising potranno misurare le performance dei loro annunci su Youtube
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Innovid Joins Google Measurement Partners, Makes Plea For VAST
Innovid customers will now get to measure their YouTube video ads, thanks to a partnership with Google that was revealed Tuesday.
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Innovid Introduces Viewability Metrics Reporting for YouTube Ads and Google Video Partners
Innovid, the video marketing platform, today announced the introduction of viewability metrics reporting for YouTube Ads and Google Video Partners (GVP) across all devices.
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Google Selects Innovid For New Google Measurement Partner Program
Trusted Third-Party Measurement Provider Innovid Enables Viewability Metrics Reporting for YouTube Video Ads
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Innovid Taps Geno To Lead Marketing
The video marketing platform Innovid has promoted Stephanie Geno to the position of senior vice president of marketing for the company.
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