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Anyone who’s watched “Black Mirror: Bandersnatch” on Netflix can tell you: Interactive video is cool. That’s what adtech company Innovid has been working on since they launched in 2007
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Video specialist secures pre-IPO funding from investment bank.
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It has been in operation for 12 years now, and video ad technology firm Innovid is welcoming 2019 by taking a $30 million new investment round.
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The company says that it will use the cash influx to build out its global operations and further expand its presence in the connected TV (CTV) and over-the-top (OTT) advertising technology markets.
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Innovid intends to use the capital injection to invest in smart TV technologies, and expand its global footprint, Innovid co-founder and CEO Zvika Netter said in an interview with Calcalist Monday.
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Leading Video and Connected TV Advertising Platform Will Use Investment to Connect Publishers and Advertisers, Creating the Only End-to-End CTV Solution
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In this video interview with Beet.TV, video ad-tech firm Innovid says it is working with publishers to explore exactly what the best ad experience really looks like.
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It’s been nearly a decade since the first streaming devices hit the market, and we are finally seeing the tipping point for connected TV (CTV) transformation.
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Leading Video Advertising Platform Experiences Rapid Revenue Growth as Connected TV and Data-Driven Video Advertising Surges
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This year's chair, Jana Jakovljevic, vice president of strategic partnerships at Cognitiv, awarded Innovid for it's work with Johnsonville.
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Auto marketers are embracing data-driven, interactive and mobile video campaigns at a faster rate than other verticals, with 50% using data-driven video, according to new Innovid research...
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The solution will include independent ad serving, integrated measurement and dynamic creative decisions. It will work across all channels and devices, from video and display to social, mobile and CTV.
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New Integrated Partnership Enables Data-Driven Creative and Optimization Across Channels, Devices for Video, Social, Display and other Formats
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Data-driven video means using customer intelligence to shape both a video’s distribution and message. According to a report from video marketing platform Innovid, CPG companies are seeing results...
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T Time is a podcast featuring news and analysis of the latest developments in advanced TV and video. SPECIAL GUEST: Tal Chalozin, CTO & Co-Founder of Innovid.
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The headache of creating and scaling video across multiple connected TV platforms is real. Innovid launched its antidote on Thursday, a self-serve tool called OTT COMPOSER
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Innovid just launched OTT Composer, a software suite that lets brands, agencies and publishers design creatives for connected TV on a self-serve basis.
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The tool, OTT Composer, permits the quick creation of an interactive ad, as well as multiple variations and personalized versions. It can then be deployed across OTT platforms, such as Roku, Hulu...
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The OTT Composer allows a user to create one interactive video ad that is then rendered for many different environments.
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Hulu and Roku listed among initial partners in its launch of OTT COMPOSER, a new self-service advertising tool that enables brands, agencies and publishers to design interactive ads for CTV
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In other OTT TV advertising news, video platform Innovid is introducing OTT Composer, a self-service ad tool allowing marketers and publishers to design connected TV ads and scale them...
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Video Platform Validated for Its Video Advertising Delivery Measurement into Connected TV Environment as Marketplace Surges
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OTT Composer First in New Suite of Innovid Products Aimed to Accelerate Interactive Video in the Booming Connected TV Space
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On Tuesday, Nielsen introduced a “proprietary viewability solution to bring greater transparency to digital advertising and enable greater comparability to TV.”
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Online video analytics tech developer Innovid is the first in the industry to be granted Media Rating Council (MRC) accreditation for video ad measurement in a connected TV environment (CTV).
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Leading Premium Digital Video Ad Servers to Use Audience Measurement Provider’s Viewable Demographics and Invalid Traffic Detection Solution
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Video Platform Validated for Its Video Advertising Delivery Measurement into Connected TV Environment as Marketplace Surges
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It’s becoming more clear that advertisers believe that internet-enabled TV will command large chunks of future ad budgets.
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Innovid President, Beth-Ann Eason joined Fox Business News to discuss the changing TV landscape, new advertising opportunities and examples of what drives results for advertisers today.
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Leading Video Marketing Platform’s Co-Founder and Chief Technology Officer Selected for the Class of 2018 for Leadership and Innovation Achievements
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