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Innovid Opens up in Signapore

The video marketing platform has set up a new office in Singapore, with newly appointed Asia-Pacific vice president, Henry Schenker, leading its regional operations.

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Connected TV: A Hero Is Rising

In advertising – where marketers are always on the lookout for a new “hero” format – connected TV (CTV) has the makings of just such a conflicted hero. The progeny of TV and digital, connected TV prom

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Data-Driven Video Ads On The Rise

Data-driven video advertising (DDV) is on the rise, with more marketers seeking out this personalized ad format, according to the annual Global Video Benchmarks Study released by the video marketing p

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