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Innovid Partners with Jivox to Launch Omni-Channel Solution for Independent Ad Serving, Measurement and Dynamic Creative
New Integrated Partnership Enables Data-Driven Creative and Optimization Across Channels, Devices for Video, Social, Display and other Formats
How L’Oréal Drove Online Traffic With Data-Driven Video Ads
Data-driven video means using customer intelligence to shape both a video’s distribution and message. According to a report from video marketing platform Innovid, CPG companies are seeing results...
[PODCAST] T-Time: Netflix Interactivity, DTC AVOD, Innovid's OTT Composer, Sony T-Commerce
T Time is a podcast featuring news and analysis of the latest developments in advanced TV and video. SPECIAL GUEST: Tal Chalozin, CTO & Co-Founder of Innovid.
Innovid Lets Brands Remix Their Interactive OTT Ads
The headache of creating and scaling video across multiple connected TV platforms is real. Innovid launched its antidote on Thursday, a self-serve tool called OTT COMPOSER
[WATCH] Innovid Goes Self-Serve, Fully-Measured With iTV Ads
Innovid just launched OTT Composer, a software suite that lets brands, agencies and publishers design creatives for connected TV on a self-serve basis.
Innovid Rolls Out Interactive Ad Tool For OTT
The tool, OTT Composer, permits the quick creation of an interactive ad, as well as multiple variations and personalized versions. It can then be deployed across OTT platforms, such as Roku, Hulu...
Video platform Innovid launches first multi-platform OTT video-ad composing tool
The OTT Composer allows a user to create one interactive video ad that is then rendered for many different environments.
Hulu named first partner in Innovid’s self-serve ad composer for connected TV
Hulu and Roku listed among initial partners in its launch of OTT COMPOSER, a new self-service advertising tool that enables brands, agencies and publishers to design interactive ads for CTV
Report: Amazon mulls building its own ad product for OTT TV
In other OTT TV advertising news, video platform Innovid is introducing OTT Composer, a self-service ad tool allowing marketers and publishers to design connected TV ads and scale them...
Innovid Receives Industry’s First MRC Accreditation for OTT Ad Impression Measurement
Video Platform Validated for Its Video Advertising Delivery Measurement into Connected TV Environment as Marketplace Surges
Innovid Launches First-to-Market Self-Service Video Experience Composer for Brands, Publishers and Broadcasters to Create Scalable Dynamic Creative
OTT Composer First in New Suite of Innovid Products Aimed to Accelerate Interactive Video in the Booming Connected TV Space
Nielsen Expands Total Audience Measurement for Local Markets
On Tuesday, Nielsen introduced a “proprietary viewability solution to bring greater transparency to digital advertising and enable greater comparability to TV.”
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