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Nielsen Expands Total Audience Measurement for Local Markets

On Tuesday, Nielsen introduced a “proprietary viewability solution to bring greater transparency to digital advertising and enable greater comparability to TV.”

Innovid First with CTV Accreditation

Online video analytics tech developer Innovid is the first in the industry to be granted Media Rating Council (MRC) accreditation for video ad measurement in a connected TV environment (CTV).

FreeWheel and Innovid Integrate New Nielsen Qualified Ad Audience Solution

Leading Premium Digital Video Ad Servers to Use Audience Measurement Provider’s Viewable Demographics and Invalid Traffic Detection Solution

Innovid Receives Industry’s First MRC Accreditation for OTT Ad Impression Measurement

Video Platform Validated for Its Video Advertising Delivery Measurement into Connected TV Environment as Marketplace Surges

How Tech Vendors Are Banking On Connected TV

It’s becoming more clear that advertisers believe that internet-enabled TV will command large chunks of future ad budgets.

Fox Business Talks Personalization in The Connected Living Room with Innovid

Innovid President, Beth-Ann Eason joined Fox Business News to discuss the changing TV landscape, new advertising opportunities and examples of what drives results for advertisers today.

Innovid’s Tal Chalozin Inducted to the American Advertising Federation’s Advertising Hall of Achievement

Leading Video Marketing Platform’s Co-Founder and Chief Technology Officer Selected for the Class of 2018 for Leadership and Innovation Achievements

Innovid Strengthens Digital Video Viewability with VAST Inventory Support

Innovid, the video marketing platform, today announced support for third-party viewability measurement from all major vendors in VAST inventory.

Innovid Bolsters Digital Video Viewability With VAST Inventory Support Across Major Vendors, Increasing Transparency For Brand Marketers

Collaborates with comScore, DoubleVerify, Integral Ad Science, and Oracle’s Moat to Expand Measurement Capabilities Across More Video Inventory

Innovid entra a far parte dei partner di Google per le misurazioni

I clienti della piattaforma di video advertising potranno misurare le performance dei loro annunci su Youtube

Innovid Joins Google Measurement Partners, Makes Plea For VAST

Innovid customers will now get to measure their YouTube video ads, thanks to a partnership with Google that was revealed Tuesday.

Innovid Introduces Viewability Metrics Reporting For YouTube Ads And Joins Google Measurement Partner Program

Innovid, the video marketing platform, today announced the introduction of viewability metrics reporting for YouTube Ads and Google Video Partners (GVP) across all devices.

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