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Advertising Measurement
Nielsen Rival Innovid's New 'Future Proof' Measurement Lines Up Dentsu As Early Endorser
InnovidXP combines company's ubiquitous ad serving with TVSquared audience and outcomes measurement a few months after acquisition
Advertising Measurement
Innovid ready to take on Nielsen with its new measurement solution
Connected TV measurement firm Innovid has unveiled its cross-platform solution to rival Nielsen following its acquisition of TVSquared.
Advertising Measurement
Innovid Launches InnovidXP to Solve Cross-Platform TV Measurement
First Global Measurement Platform for Converged TV Advertising Powered by Ad Serving Data & Creative Personalization
Advertising Measurement
AdImpact Partners with Innovid to Measure Political TV Advertising Across Linear & CTV
AdImpact Partners with Innovid to Measure Political TV Advertising Across Linear & CTV
CTV Advertising
NEW STUDY: Global CTV Impressions Outpace Mobile, Accounting for Nearly Half of Video Impressions
Innovid’s Global Benchmarks Report findings further solidifies CTV’s dominance in reaching and engaging global audiences
Company & Culture
Innovid Completes TVSquared Acquisition, Establishing Global Independent Measurement Platform for Linear, CTV & Digital
Innovid has completed its previously announced acquisition of TVSquared, an independent global measurement and attribution platform for converged TV.
CTV Advertising
Mondelēz International Taps Innovid to Deliver Personalized Creative Globally
CPG leader selects Innovid as its preferred platform for real-time, personalized advertising experiences across channels, including CTV.
Advertising Measurement
Innovid Announces Acquisition of Converged TV Measurement Leader, TVSquared
With the industry calling for a more transparent and accountable TV ecosystem, the deal establishes a new currency-grade standard for cross-platform measurement.
Company & Culture
Innovid Provides Preliminary Q4 & Full Year 2021 Financial Results Update
Revenue for the full year 2021 is projected to be in the range of $89 million to $90 million reflecting 30% to 31% year-over-year growth.
Company & Culture
Innovid Joins Market on Close to Talk CTV Debut
CEO Zvika Netter joins Oliver Renick to discuss what today’s debut at the New York Stock Exchange means for Innovid and the company’s push to re-imagine TV advertising.
Company & Culture
Ad-Tech Company Innovid Goes Public on the NYSE
Online ad-tech company Innovid made its public debut on the New York Stock Exchange.
Company & Culture
Innovid CEO Zvika Netter On The Company’s IPO And Its Plan To Win CTV Ad Serving
Innovid is a rare breed of data-driven ad tech company. It’s an internet-based tech startup founded in 2007 that focused from day one on … old-school television.
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