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Personalization

STUDY: As Brands Continue to Navigate Change, 43% of Consumers Say Digital Ads Should be Personalized

New research by Innovid takes a look at the “Now Consumer” and finds that personalization boosts revenue and brand loyalty
Company & Culture

Innovid & Kellogg’s Pringles “Sad Device” Wins Best Data-Driven TV Campaign Adexchanger Award

The campaign features Kellogg’s Pringles brand in partnership with CBS Interactive, demonstrates the value and creativity programmatic companies can bring to major video campaigns.
Advertising Measurement

STUDY: Nearly Half of Advertisers Leverage Advanced Video Ad Formats Driving a 335% Higher Engagement Rate

Innovid’s Global Video Benchmarks Report findings validate advanced video advertising drives considerable engagement for brands
Advertising Measurement

Innovid Launches Innovid iQ Omnichannel Video Analytics Dashboard to Help Marketers Navigate the New TV Landscape

Weekly dashboard represents the most comprehensive video advertising trends across digital video and CTV during the COVID-19 pandemic
Company & Culture

Innovid CTO & Co-Founder Tal Chalozin Named One of Business Insider's "23 People Shaping the TV Advertising Industry in 2020"

The TV industry is undergoing massive shifts and Chalozin is one industry leader at the forefront of helping advertisers navigate these changes.
CTV Advertising

ANA and Innovid Release New Research Study Revealing Key Insights in Connected TV

Data from 17 National Brands Uncovers Effectiveness of Creative Formats and Key Trends in Measurement, Creative, Customer Experiences to help Guide Brands, Agencies and Publishers

Innovid Named One of Business Insider’s 18 Hottest Adtech Firms of 2019

After a year of consolidation and shifts in the market, Innovid remains a standout company poised to thrive and grow in 2020.

Innovid Named to Crain’s New York Business “2019 Best Places to Work in New York City” List

Independent Global Advertising Platform and CTV Leader Recognized as a Top Employer with Outstanding Culture, Policies, and Employee Experience

Innovid Appoints Wolfgang Kirschner to Lead Expansion Efforts in Europe

Innovid Addresses Demand Growth in DACH Region by Appointing Industry Veteran, Wolfgang Kirschner; Also Appoints Jeremy Straight to Further Advance its Connected TV Initiatives

Roku and Innovid Bring Sophisticated Measurement Tools to TV

New Reach and Frequency Solution Quantifies Incremental Reach Across Linear and OTT Inventory

Innovid Bolsters Omni-Channel Advertising
Offering with Acquisition of Herolens

Deal Expands Innovid’s Independent Omni-channel Advertising Platform for Delivery, Personalization, and Measurement To Include Display

Innovid Continues Rapid Global Expansion with New Tokyo Office and Appointment of Toichiro Watanabe as Regional Director, Japan

New Japan office and team will address market-specific trends and opportunities, engage with new Japan-based advertisers, and expand existing client relationships.

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